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This is the slide show from the Ragan Communications webinar that I presented on with Elizabeth Schainbaum on May 14, 2010. Acknowledgement to Vince Golla for his slides which were adapted for this session.Webinar description:At Kaiser Permanente, they arm their employees with Flip cameras to capture important employee news to post on the company's intranet. The result: complicated new company initiatives are now easy to explain with two-minute videos vignettes that keep employees informed—and entertained.Get practical tips on how to use your Flip—and find out what kind of stories are best told with this camera.Link to description and how to purchase archive from Ragan: http://tinyurl.com/23nf6rs
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How to produce Flip videos that inform, engage and entertain your employees
Ragan WebinarFriday, May 14, 20102–3:15 p.m. Central
Featuring Larry Kless and Elizabeth Schainbaum of
Kaiser Permanente, Northern California
Who the Heck Are We?
Larry • Production Manager of
Videoconferencing, Kaiser Permanente
• Founder, President at Online Video Publishing [dot] com
Elizabeth• Staff Writer,
Corporate CommunicationsKaiser Permanente
Agenda
• About Larry and Elizabeth• What you need to know• The 4 P’s• Flip overview• Case Study• Shooting tips• Editing, Exporting and
Upload to web• Resources• Q&A
What You Need to Know
The Six Ps: Proper Prep Prevents (Patently)-Poor Performance
Equipment Subject Location Legal/Regulatory (Video releases, HIPAA/PHI
releases, Social Media Policy) Audience
Why Video?
• Video is a universal language • The power of YouTube • Easy to create• Short is key
Why Not Video?
• Inarticulate• Too complicated• Editing • Audience
Why Not Video? The CEO is using a Flip video camera – a new portable video solution
• Currently in used at Permanente for short inexpensive video productions
Actual still from Flip video of George Halvorson,
Chairman and CEO, KFH/HP
Case Study: Employee Website
• Regional news in the following formats Written Photo essays Podcasts Video
• Corporate Communications, Multimedia Communications collaboration
Case Study: Liz’s video
Case Study: Evolution of Liz’s videos
• Improving video productions: practice, better equipment, learning from a pro
• Marantz PMD660 Portable Solid State Recorder - $500• Sennheiser MD46 interview mic - $250• Shure MX185 - Cardioid Wired Lavalier mic - $175• Headphones - $30-120
Case Study: Better Audio for Liz’s videos
Case Study: Tips from Liz
• Steady camera• B-roll• Variety of shots• Anticipate action• Take charge
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance
How many minutes of preparation should you expect to spend for 1 minute of quality video?
5 10 30 More time than I have However much my boss says I have
The Rule of the Six Ps: Proper Planning Prevents (Patently)-Poor Performance
How many minutes of preparation should you expect to spend for 1 minute of quality video?
5 10 30 More time than I have However much my boss says I have
Flip overview
FeaturesLens and Microphone on front
Know Your Equipment, and What It Can/Cannot Do
Flip software
Windows 3ivx Installer.exe codec Windows 3ivx Installer.exe codec
Know Your Equipment, and What It Can/Cannot Do
Know Your Equipment, and What It Can/Cannot Do
$200 videocameras don’t have $200 lenses Lighting issues:
- Too dark, too light- Bright, direct sunlight will make topics
look harsh- Low light will make a grainy video
Tripod Clothing no-no’s Batteries and memory
You guessed it : $200 video cameras don’t have $200 microphones built in
So… Get close Reduce any ambient noise Use an external mic
Tip: Bring a couple of bath towels to cover tables/hard surfaces to dampen reflected sounds
Know Your Equipment, and What It Can/Cannot Do
Know Your Subject (and What He/She Will Say)
• Pre-interviews • No script, outline content closely• Talk before • Subject comfort• “But it won’t be spontaneous” – get over it
If you prepare ahead of time, your subject will be comfortable…and thus will look natural/spontaneous…remember the 6Ps?
Know Your Location
• Site survey• Reduce distractions• Directions• Lots of time• Sweat the small stuff
Know Your Legal Requirements
Release forms: Who? Anyone identifiable
Employees, especially if used
externally
Patients: MUST sign a HIPAA release –– no exceptions
Know Your Social Media Policy
• KP’s social media policy
• Covers all social media channels
• Updated/revisited regularly
• http://tinyurl.com/kpsocialmediapolicy
Hands-On Tips
• Tripod• Avoid zooming, panning, excessive tilting• Stay close!• Stay focused! • Nothing embarrassing• Minimize ambient sound
Flip Video Spotlight - Shooting Tips
http://www.youtube.com/watch?v=rC-HdpXiLx0
Composing a Single or “Talking Head” Shot
WRONG: too much negative
space, pan over, tilt up
Leave room at the lower thirdof the frame to insert title
RIGHT: nice medium close up head/shoulders
Nice close up, with good centering and still room to insert title
Composing a Single or “Talking Head” Shot
• For interviews the subject is also set to one side of the frame with plenty of “nose room”
• The subject can also be to one side of the frame to include or highlight background
Composing a Single or “Talking Head” Shot
• For interviews the subject is also set to one side of the frame with plenty of “nose room”
Note the “rule of thirds”
at work
• The subject can also be to one side of the frame to include or highlight background
You Shot the Video, Now What?
Download your video, edit and then upload it!
Download Video to Edit
• Attach to USB• Copy files• Import to edit software
FlipShare software
Pre-loaded on every Flip Video CameraDownload linkhttp://www.theflip.com/en-us/App/fvsw/5.x/update/
Windows Movie Maker 2 (Windows XP)
Free with Windows XP and Vistahttp://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.html
How to usehttp://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
Windows Live Movie Maker (Windows 7)
Free with Windows 7http://download.live.com/moviemaker
iMovie 9 (Mac OS)
Free with Mac OS 10.6
Tools for Mac users
Free Quicktime plug-inTo read AVI fileshttp://www.perian.org
$29 from AppleImport/Export MP4 fileshttp://www.apple.com/quicktime/pro
Professional Editing Software – Apple Final Cut
Final Cut Studio - $1000.00Final Cut Express - $200.00
Professional Editing Software – Adobe Premiere
Adobe Premiere Pro CS5 - $800.00 (Mac OS and PC)Adobe Premiere Elements 8 - $80.00 (PC only)
Windows Movie Maker (Windows XP) 2
Download linkhttp://download.cnet.com/Windows-Movie-Maker-Windows-XP-/3000-13631_4-10165075.htmlHow to usehttp://www.microsoft.com/windowsxp/using/moviemaker/default.mspx
Windows Movie Maker Editing
Editing workflow1. Set up project folder structure and file name convention2. Copy Flip video files to project folder and rename clips3. Open new project in Windows Movie Maker4. Save project in project folder5. Transfer multimedia assets to project folder6. Import assets to Collection7. Expand timeline video layer to reveal transition and audio
layers8. Drag and drop assets onto timeline9. Use video effects and transitions between clips10. Right click on individual clips to make adjustments
Windows Movie Maker Editing
Tips1. Use Powerpoint to create branded title cards and end credits
2. Create on screen titles “Tools > Titles and Credits…”
3. Create video snapshot under “Tools > Take picture of preview..
4. Fade audio in/out
5. Use fades between video transitions
Windows Movie Maker Editing
Export
(Based on delivery)
Windows Movie Maker Exporting
Export options• Flash Video (.flv) to web
• Windows Media (.wmv) to web
• Powerpoint local playback (.wmv)
• DVD
Save Movie Wizard for Web
Select “My computer”
Save Movie Wizard for Web
Name movie file and select destination
Save Movie Wizard for Web
Select “Video for local playback (at 640x480 size)”
Upload to web using TubeMogul
Hyper-syndication to any video destination site for free
http://www.tubemogul.com/
Connect with Flip
Twitterhttp://twitter.com/FlipVideoBrand
Facebookhttp://www.facebook.com/flipvideo
Watch videoshttp://doyouflip.com/http://www.youtube.com/theflip
Vimeohttp://www.vimeo.com/flipvideo
Flip Resources
• Flip Knowledge Base Search
• Flip FAQ
• Flip Video Vlog: Codecs and You! quick tutorial on Spielberg Group’s workflow with the Flip Video files (Mac OS)
• Flip Video Camcorder - Digital Camcorder | Flip Video
• Flip Video | Facebook
• Flip Video - Wikipedia, the free encyclopedia
• Flip Video Cameras » Flip Video Cameras
• How To Add Flip Video Files To Web Pages
• I Love My Flip Sitemap | Flip Video Cameras
• An Easier Way to Make and Share Videos.
• Flip find Answers (Page 1 of 32)
• FLIP VIDEO RECOMMENDATIONS and TIP SHEET
Q & A
Contact Us
Larry • [email protected]• @klessblog on Twitter• http://klessblog.blogspot.com• http://www.linkedin.com/in/larrykless
Elizabeth• [email protected]