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How to Use
Effectively
Pinterest is a virtual Corkboard
It lets you organize
And share things you love
You can browse pinboards created by other people
People use Pinterest to get Home ideas
Mouth-watering recipes
DIY Arts and Crafts
The latest trends
And many MORE
What is a Pin?
A Pin is an image added to Pinterest
This is a Pin
A pin can be added from a website
Using the pin it button
Or you can upload your own pins (images)
Click Upload a Pin
What does the Pin it button do?
The Pin it button lets you grab an image from any website
…and add it to one of your Pin boards
To install the pin it button
Click the arrow to see dropdown menu
Click Pin It Button
Click the “Pin It” Button
And drag it on to your browser’s toolbar
The Pinterest Pin It button is now installed in your browser
What is a Pin board?
A Pin board or simply board is a collection or set of pins
These are pin boards
Lets open one of the boards. Ex. Cool photography
In this board you can see collection of pins/photos
You can also see tips about photography
Here you can see how many followers you have
As well as the number of pins you have
A pin board can be created on any topic
It could be about your dream home design
Your Adventure
Your bucket list
If you saw something you like in a website
And wish to add it in Pinterest
Just click on the “Pint It” button in your browser
Hover over the image you want to pin
And click pin it
This window will appear
Click on the drop down arrow
And choose to which board to pin
Or if you want a new pin board exclusively
for this
Click Create New Board
Enter the name of your new pin board
And click create
When done, click the “Pin It” button
Your pin was successfully pinned to your board
Click See your Pin
Here is your pin
What is “Following”?
You can follow all pin boards of a Pinterest
user
Or just some of their boards that is of
your interest
Example: If you want to follow this person’s board
Click on Follow All
Now if you want to follow just a specific board
Click Follow located at the bottom of the board
What is a Repin?
Repinning is adding someone’s pin on to your own board/s
Example: your browsing through Pinterest
And found an image you like
And you want to repin it to your
board
Hover over the pin
And click Repin
Select the Pin Board
And Pin It
How to Pin Videos in Pinterest?
To pin a Video you found in the Internet,
Click on the “Pin It” button
Hover over the video
And click on Pin it
Select Pin Board Category
And Pin It
Video was successfully pinned
Tactics
#1 Pin your own, original STUFF so you
can drive people to your site
Pin an image YOU have created
Pinterest , Add
Click Upload a Pin
Choose file to Upload
Put a Description that links the Pin
To a LINK for your product or newsletter
LINK = LANDING PAGE
And Pin It
#2 Open a separate Pinterest
account for your business
Put your business name
And logo of your biz
The Description of your biz
Do not pin personal stuff in your Pinterest
business account
#3 Pin your You Tube videos so
more people will watch them
Pin your instructional videos,lectures, tips etc.
#4 Add call-to- action to your
pins
http://www.flickr.com/photos/danzig777/5980243457/sizes/m/in/photostream/
Example: this pin
You’ll find a call-to-action at the buttom (caption)
Call-to-action + Link to your site=
VISITORS
#5 Include hashtags in your captions
hashtag = keywords
http://www.flickr.com/photos/72795156@N08/7170687295/sizes/m/in/photostream/
This is a hashtag
To add hashtag in your pins, hover over it
Click on Edit
Click here and enter hashtag for this pin
When done, click Save Pin
#6 Add prices to product pins
So that people will know that the item
is for sale
Lets assume that you are selling handmade crafts
Upload a beautiful photo of the product
you are selling
To add a price ribbon in your pin/s , click Edit
Click on the beginning of the Description
Enter the amount
Right: $5.00
Wrong: $ 5.00
And Save Pin
Your pin has now a price ribbon at the the upper corner
Note: This currency works
for dollars and Pounds
only
#7 Pin before and after
pictures
If you own a fitness center or selling your fitness program
Or an interior designer
And you want to showcase how your
client’s lives have changed positively
Because of your product or services,
Include before and after photos
#8 Create Contests
You can choose this tactic to get more
popular in Pinterest
Ask people to re-pin a certain photo of
your product
Always with a link to your website
Repin = prospect clients
Repin = website traffic Repin = promotion
tool
tools
PinWords.com
An App that lets you add captions to your images
If you don’t have an image to use
Click on any of these templates at the bottom
Choose a theme
Click continue
Enter the text you want for your poster
Click Pin It
And pin it to Pinterest
Easypinner
Is a browser (Chrome) Extension. It’s like an “add-on”.
Go to: https://chrome.google.com/webstore
Type: easypinner
Click here
Click: + Add to chrome
Click add
The extension is now added to Chrome
Say you‘re browsing on a website and
found something you like
Instead of having to download or save this
photo
You can simply hover over the item
A tiny Pin It button appears
Click on it
You can now add this item to your Pinterest
The easypinner also works on Facebook
Click Pin It
And on You Tube
VERY IMPORTANT: Always EDIT and
ADD LINKS
So when people click on the image
it goes somewhere
Somewhere= Landing Page
Blog Post Sales Letter
LINK = Landing Page
Blog Post Sales Letter
Video that sells
Go to your board
Click on Edit
Edit the LINK!
ALWAYS!!!
LINK = Landing Page
Blog Post Sales Letter
Video that sells
"You can have, do or be anything you want."
— Joe Vitale