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A marketing plan is essential if you are to spend your budget wisely and in a way which is measurable. This is my take on how to get started.
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“How To Write A Marketing Plan To Improve Your Profits”
Nikki MatteiMarketing Consultant
• Ex-Marketing Director• Small Business Owner• B2B• B2C
Why Write A Marketing Plan?
• Fail to plan, plan to fail• Measure your success• Justify your spend
How Do You Start A Marketing Plan?
YOUR CUSTOMERS!
Really Understand Your Customer – B2B
• Gender• Job Title• Market Niche/Industry sector• Geographical location
Really Understand Your Customer – B2B
• Female• HR Manager• Marketing• London
Really Understand Your Customer – B2C
• Gender• Age• Style• Geographical location• Aspirations
Really Understand Your Customer – B2C
• Male• 30-40• Likes designer brands• Brighton• Family, house
Answer Their Buying Needs
• What’s their problem?• What are their aspirations?• What is their motivation?
YOU ARE THE SOLUTION!
How Do They Find Info & Communicate?
• B2B or B2C• Age • Gender
SMART Objectives
• Specific • Measurable• Achievable• Realistic• Time related
Choose Your Marketing Channels
• Advertising – Onpage and online • Direct marketing – Print, email, phone• Website - Essential• Social Media – Twitter, Facebook,
LinkedIn, blogging• PR – off and online• Face-to-face events
Monitor and Analyse
• Measure against your objectives • Always test• Make changes• Check your ROI
With Our Compliments
A copy of our Free Guide“5 Essential Strategies For Building A More
Profitable, More Resilient Business”
4SM Offers You
• Small business owners and specialist experts
• Profit improvement strategies• Marketing strategy• Financial management• Business mentoring
