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An introduction to storytelling for non-profit organizations, based on my free storytelling for non-profits workshop. Includes exercises, theory and more
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Storytelling for Nonprofit Organizations
An introduction
Laura Packerthinkstory.com
(c) 2013 Laura S. Packer
Who am I?
(c) 2013 Laura S. Packer
daughter
writer
storyteller
coach
step-mother
cyclist
cancersurvivor
friend
teacher
advocate
human
evolving
Who are you?
• Your name• Your organization and your role• Something that brings you joy other than work
• When you’re done, raise your hand
(c) 2013 Laura S. Packer
What is storytelling?
Story:ORIGIN late Middle English: Latin from Greek
historia - “finding out”
When we tell stories we are at onceconveying information and finding out more information.
performanceart
writing
talking
lying
marketing
Humans are storytelling creatures.(c) 2013 Laura S. Packer
living
(c) 2013 Laura S. Packer
We all tell stories
The role of storytelling (everywhere and in organizations)
• Inherent, built in
• Conveys culture and history• Tough stuff• Persuasive• Transfers knowledge• Builds community• Fosters new ways of thinking• Humanizes numbers• Collaboration• Fun, entertaining, powerful, poignant, etc.
(c) 2013 Laura S. Packer
The role of storytelling for non-profits
• Funding• Attracting the right people• Media attention• Staff support• What else?
(c) 2013 Laura S. Packer
So how does storytelling work?
(c) 2013 Laura S. Packer
PersonalInformation vs. Story
• Of 1.6 million new U.S. cancer diagnoses in 2012, 500K+ will die
• 2nd most common cause of death in the U.S.• $226.8 billion/year
• I am a cancer survivor• You or people you love may be, too.
(c) 2013 Laura S. Packer
A little story theory
storyteller
audience story
When we tell stories we are at onceconveying information
and finding out more information.
Storytelling is all about building relationships
and allowing the audience room for their own experiences.
(c) 2013 Laura S. Packer
Storyteller’s toolkit
1. Listening
(c) 2013 Laura S. Packer
The role of listening
• Allows space for new creative thinking • Empower the speaker• Deepen relationships• Deeply understand others• Good listening can
be addictive
(c) 2013 Laura S. Packer
Competitive listening
• Listen for opening• Listen to trump• Listen to serve inequality meter• etc
(c) 2013 Laura S. Packer
1:1 listening
– Listener listens• Don’t interrupt• Be present• Confidentiality
– Speaker speaks• Not telling a story, just being listened to• Silence is okay• Emotion is okay
– Switch
Something you did at work that you are proud of(c) 2013 Laura S. Packer
Storyteller’s toolkit
1. Listening2. Crafting the story
(c) 2013 Laura S. Packer
A specific example of your organization’s story
• A time when your organization had an impact– Listener listens• Don’t interrupt• Be present• Confidentiality
– Speaker speaks• Take your time, try to have a beginning, middle and end• Silence and emotions are okay
– Switch
(c) 2013 Laura S. Packer
Storyteller’s toolkit
1. Listening2. Crafting the story3. Telling your story for a specific audience
(c) 2013 Laura S. Packer
Who is your audience? Who are your stakeholders?
(c) 2013 Laura S. Packer
What kinds of stories do they need to hear?
What will move them to action?
(c) 2013 Laura S. Packer
Select a specific stakeholder…
And retell your impact story with them in mind.– Listener listens• Don’t interrupt• Be present• Confidentiality
– Speaker speaks• Not telling a story, just being listened to• Silence and emotions are okay
– Switch
(c) 2013 Laura S. Packer
Select a different stakeholder…
And retell your impact story with them in mind. Include several specific sensory images.– Listener listens
• Don’t interrupt• Be present• Confidentiality
– Speaker speaks• Not telling a story, just being listened to• Silence and emotions okay
– Switch(c) 2013 Laura S. Packer
How do you foster better organizational storytelling?
• Listen• Ask• Practice
(c) 2013 Laura S. Packer
What are the stories of your organization?
• History• Mission• Values• Impact• Success AND failure
(c) 2013 Laura S. Packer
So where do you find stories?
• Personal experience• Stakeholders• Media• Traditional avenues• Look for:– Repeating images and emotions– Themes
(c) 2013 Laura S. Packer
(c) 2013 Laura S. Packer
Meaningful stories will be remembered
Meaningful storiescreate change
Questions
(c) 2013 Laura S. Packer
If you’d like to learn more, please contact me.
• Thinkstory.com• Laurapacker.com• Skype: lspacker• Truestorieshonestlies.blogspot.com• Think-story.blogspot.com• @storylaura• [email protected]• 781-526-7255
(c) 2013 Laura S. Packer