Marketing Your Collection 200903

Dee MagnoniOlin College of Engineering

UKSG 31 March, 1 April 2009

Marketing Your

Collection

UKSG Conference 2009 2

A bit about Olin

31 March & 1 April

UKSG Conference 2009 331 March & 1 April


Olin’s Library

31 March & 1 April

• Philosophy

• Access

• Service


Olin Library Collections

• Physical • Virtual• Realia• Visual Catalog

31 March & 1 April


Library Vendor Fair: Planning

Timeline

Players

Budget

Communicate!

31 March & 1 April

Set your goal, and then…


Library Vendor Fair: Execution

2 Weeks Before

Day Before

Day Of

31 March & 1 April


Library Vendor Fair: Comments I

• Students answering raffle question “What did you learn?”:– We have access to a lot of online resources!– Where/how to do my research.– I learned how to customize my search windows.– E-book note taking – pretty nifty!– That our library is the most awesome ever! So

many resources, so little time!

31 March & 1 April


Library Vendor Fair: Comments II

• Vendor feedback:– “I very much enjoyed the experience at Olin’s vendor day

and we would certainly love to participate again next year. What was particularly interesting from my stand-point, was the students’ reaction to our technology...” Credo

– “It was great to get a chance to meet with students, faculty, and staff.” Elsevier

– “We had great foot traffic and the students asked thoughtful questions and really showed interest in our resources. I was really glad to be able to speak with them.” Thomson Reuters

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Library Vendor Fair: Lessons Learned

• Communication• Challenges• Support• Finances• Fun!

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Other Olin Library Outreach I

• LibGuides– Springshare– Instruction– Research – Tools

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Other Olin Library Outreach II

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Rusty Haskell


Other Olin Library Outreach III

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Ken Bosma


Other Olin Library Outreach IV

• Vendors as Partners– Think win-win– Training– Prizes and materials– Snacks during finals– Industry advice &

mentoring roles

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And then there was Lifehacks

• Library & existing instruction• ALA / ACRL

InformationLiteracy

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Appendix I

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Appendix II

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Appendix III

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Appendix IV

March

- May

•Set goals & date•Reserve space & notify IT•Initial communication & then follow-up with vendor partners•Collect vendor information on attendance, food & raffle contribution

June

- A

ugus

t

•Further communication with vendor partners•Overall publicity design•Parking passes•Raffle sheet•Contact photographer

Septemb

er – 2 weeks before

•Food / beverage•Tables / cloths•Production of all poster styles•Tabletop ID’s•Publicity articles•Reconfirm IT; work with facilities on layout

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Appendix V

• Day of Fair timeline I– 7:00 am Arrive early to oversee table set-up

with facilities– 7:30 am Electrician wires– 7:30 am Name placards on tables, boxes of

vendor supplies to tables– 9:00 am Linens arrive– 9:30 am Wireless access code copied and

distributed to vendor tables; distribute highlighters

– 10:30 am Catering arrives (2 hours late for linens, but employees had not received linen order)

31 March & 1 April


Appendix V, continued• Day of Fair timeline II– 10:50 am Call on balloons – order was lost; vendor

will come right over– 11:20 am Balloons arrive– 2:05 pm Hold raffle drawing with vendors picking

names for their prizes. Library employees choose library prizes and vendor prizes of

vendors not in attendance.– 2:10 pm Clean up and send out message to

community on extra food– 3:00 pm Send e-mails to prize winners– 3:30 pm Compile comments from raffle tickets

31 March & 1 April


Dee MagnoniDirector, Olin College of Engineering

[email protected]

mailto:[email protected]

mailto:[email protected]

Self Improvement

Marketing Your Collection 200903