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Layers of Delicious Advocacy Power
Donna Norton, Esq.National Campaign Director, MomsRising
MomsRising.org
Mamás Superándose
MomsRising Is…….
Two Big BarriersNow you want me to write a letter?
One of Our Key Principles: Open as many engagement avenues as
possible
The LayersMany Engagement
Avenues
Layer 1: Synergistic Collaboration
Medicaid Blog Carnival
Blog carnivals raise a chorus of voices
Layer 2: One-Click Member Advocacy
Layer 3: “Member Voice” Proxy
Layer 4: On-The-Ground Engagement
Layer 5: Traditional and New Media, Public Education & Engagement
Reaching diverse communities through social media
Building Commitment from Leaders
Layer 6: Stories add zest! Now we’re cooking!
Online Forms Make Story Sharing Easy
Stories Across the Nation
“As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…”
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Dawn
“I am very concerned about people trying to repeal healthcare reform. My 8 month old son was diagnosed with Cystic Fibrosis when…”
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Deirdre
“When I gave birth to my daughter three years ago, not only was I fired from my position but my health insurance was terminated the day she was born...
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Rachel
Sharing stories with leadership
Inspiring blogs from leaders
Stories to energize members
Supporting coalition efforts
Leveraging stories in traditional media
The LayersMany Engagement
Avenues
Moms Say: Don’t forget to say thank you!
?
Bake Your Own Layer Cake
Who will you partner
with?
What data or strategy
can you leverage?
Bake Your Own Layer Cake
What will you ask
them to do online?
Bake Your Own Layer Cake
How will you show
their voice?
How will you make it
memorable?
Bake Your Own Layer Cake
What will you ask
them to do offline?
Bake Your Own Layer Cake
How willyou use
traditional and social
media?
Bake Your Own Layer Cake
How will you capture
and use stories?
Get Cooking!
Taste Test!
Thank [email protected]
