Daniel Rose, Insight Lead – Future Audience Development & Reach

Twitter: @leinadesor

“Giving”

Time and skills – volunteering

Money – donating

Support – advocacy

Trend watch

Goodsumption

Transparency triumph

Social activism

But who’s out there?

Priority audiences?

“Young, Free and Singles” “Family Citizens”

“Big Society Champions”

Roles?

The platforms…

The devices…

Innovation

Key messages…

• Not just platforms but devices;• Think about volunteer roles in a new way; • Social media strategy and advocates;

• Sharing ideas, experience and learning from elsewhere…..