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Presentation I made to Interfaith Youth Core, in April 2007
Citation preview
Social Media StrategyHow IFYC can use web 20
What is Social Mediaaggregation + attention + convergence + distribution + engagement + identity + participation
++
The ability to gather information to one place
The reach of your message sent out to the public in various ways
Allowing interactivity with the public
Allowing one to associate AND disassociate themselves from others
Going from one way to a two way conversation
Resources having several uses
Grabbing the attention of a viewer
Knowing that theres more to come
Goalsbull To make religious pluralism a public issue
bull To facilitate a cohesive interfaith youth movement
bull To give youth an alternative to religious fundamentalism online
Tools to useReligious Pluralism
Public Issue
Alternative to religious fundamentalism
Cohesive Interfaith Youth Movement
bullDelicious
bullIdealistorg
bullYouTubebullDoGoodertv
bullTechnocrati
bullFlickr
bullWikipedia
bullFacebook
bullChangeorg
bullBliptv
bullBlog
bull AdWords
bullldquoNingcomrdquo
IFYC Soc Site
bull Widgets Badges links
Flickr
ldquoFlickr is the WD-40 that
makes it easy to get
photos from one person to another in whatever way they wanthelliprdquo
(sourceFlickrcom)
Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)
bullActs Of Faith Flickr Map
bullInteracting with other Flickr Groups
bullUsing Flickr Slides etc on our site
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
What is Social Mediaaggregation + attention + convergence + distribution + engagement + identity + participation
++
The ability to gather information to one place
The reach of your message sent out to the public in various ways
Allowing interactivity with the public
Allowing one to associate AND disassociate themselves from others
Going from one way to a two way conversation
Resources having several uses
Grabbing the attention of a viewer
Knowing that theres more to come
Goalsbull To make religious pluralism a public issue
bull To facilitate a cohesive interfaith youth movement
bull To give youth an alternative to religious fundamentalism online
Tools to useReligious Pluralism
Public Issue
Alternative to religious fundamentalism
Cohesive Interfaith Youth Movement
bullDelicious
bullIdealistorg
bullYouTubebullDoGoodertv
bullTechnocrati
bullFlickr
bullWikipedia
bullFacebook
bullChangeorg
bullBliptv
bullBlog
bull AdWords
bullldquoNingcomrdquo
IFYC Soc Site
bull Widgets Badges links
Flickr
ldquoFlickr is the WD-40 that
makes it easy to get
photos from one person to another in whatever way they wanthelliprdquo
(sourceFlickrcom)
Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)
bullActs Of Faith Flickr Map
bullInteracting with other Flickr Groups
bullUsing Flickr Slides etc on our site
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Goalsbull To make religious pluralism a public issue
bull To facilitate a cohesive interfaith youth movement
bull To give youth an alternative to religious fundamentalism online
Tools to useReligious Pluralism
Public Issue
Alternative to religious fundamentalism
Cohesive Interfaith Youth Movement
bullDelicious
bullIdealistorg
bullYouTubebullDoGoodertv
bullTechnocrati
bullFlickr
bullWikipedia
bullFacebook
bullChangeorg
bullBliptv
bullBlog
bull AdWords
bullldquoNingcomrdquo
IFYC Soc Site
bull Widgets Badges links
Flickr
ldquoFlickr is the WD-40 that
makes it easy to get
photos from one person to another in whatever way they wanthelliprdquo
(sourceFlickrcom)
Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)
bullActs Of Faith Flickr Map
bullInteracting with other Flickr Groups
bullUsing Flickr Slides etc on our site
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Tools to useReligious Pluralism
Public Issue
Alternative to religious fundamentalism
Cohesive Interfaith Youth Movement
bullDelicious
bullIdealistorg
bullYouTubebullDoGoodertv
bullTechnocrati
bullFlickr
bullWikipedia
bullFacebook
bullChangeorg
bullBliptv
bullBlog
bull AdWords
bullldquoNingcomrdquo
IFYC Soc Site
bull Widgets Badges links
Flickr
ldquoFlickr is the WD-40 that
makes it easy to get
photos from one person to another in whatever way they wanthelliprdquo
(sourceFlickrcom)
Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)
bullActs Of Faith Flickr Map
bullInteracting with other Flickr Groups
bullUsing Flickr Slides etc on our site
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Flickr
ldquoFlickr is the WD-40 that
makes it easy to get
photos from one person to another in whatever way they wanthelliprdquo
(sourceFlickrcom)
Ways IFYC Can use FlickrbullDIYS Tagging (Wersquore Doin it)
bullActs Of Faith Flickr Map
bullInteracting with other Flickr Groups
bullUsing Flickr Slides etc on our site
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
FacebookWhat IFYC Can Dobull Make an IFYC group
bull Events Share Discuss
bull Taking advantage of flyers for networks
bull Checking out Coexist group
bullconsists of 47000 college high school employee and regional networks
bull handles 600 million searches and more than 30 billion page views a month
bullis the sixth most-trafficked site in the United States (according to comScore Media
Metrix)
bullis growing 3 week over week measured by number of users
The Maturing of Facebook100000 age 64+310000 age 45--63380000 age 35--443 million age 25--34
Unless otherwise noted all data from Facebook for the month of Feb 2007 Age breakdowns are of registered users as of 315(source FastCompany)
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
What About Myspace
bullNarcissistic site
bullLess Stable
bullLots of Security flaws
bullMyspace groups used less
bullMusic is main purpose
bullNot right for IFYC OR IS IT
What do YOU think
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Changeorgbull Changeorg
enables you to
bull Connect
bull Share
bull Take Action
(source Changeorg)
What Can IFYC Dobull ldquopromote religious
pluralismrdquo changebull Inviting partner
organizations to take part
bull Populating IFYCrsquos org site bull Making Actionsbull Posting Eventsbull Creating Fundraising
projects
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
IdealistorgTakingItGlobalcom
Idealist is a huge resource for like minded youthbull Speakersbull Consultants events
jobs campaigns materialsproducts
TakingItGlobal is also a site that allows us to tap into a huge world youth conversation
these postings will be seen by over 426000 My Idealist subscribers from around the world as well as thousands of people visiting the Idealist site daily
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
YoutubeWays IFYC can use YouTubebull Have a video contest
bull Acts Of Faithbull Crossing the Faith Linebull What does it mean to be a part
of the movement
bull Encourage youth to post videos about their interfaith experiencesbull Question Of The Daybull ldquowhat does it mean to be
an_____ youthrdquo
Audience
MASSIVE
A tiny 016 percent of visits to Googles top video-sharing site YouTube are by users seeking to upload video for others to watch
But despite relatively low-user involvement visits to Web 20-style sites have spiked 668 percent in two years (source Cnet)
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
bliptvWhat Can IFYC Do
bull Posting amusing stories about the office culture
bull have a videoblog (Vlog) for the Fellowsrsquo experience in building a movement on their campus
bull Have a current IF
events for youth Vlog Audience
Youth who watch internet TV (site is growing)
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
dogoodertvHow IFYC uses DoGoodertv
bull Post training snippets
bull Post Videos our funders want to see
bull Post more Academic videos that Youtuberrsquos may not run with
Audience
Non-Profit Sector folks Philanthropists etc
bullTo Give interested professionals this link
bull Direct Donation Link and Contact us line linking to our site
bull No Advertising links on our dedicated page
But Karahellip why would we use this AND youtube
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
WikipediaWays IFYC can use Wikipediabull Posting info about the interfaith youth
movementbull Updating articles about religious
pluralismbull Making these issues searchablebull Empowering youth to contribute to
large sites like wikipedia
bullThe English-language Wikipedia currently contains 1756491 articles
bullThere are 4239546 registered user accounts
bull Traffic Rank 10 (up2)
Articles to be aware of
Interfaith organisations
Interfaith
Religious pluralism
Religious Tolerance
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
BlogHow IFYC can use Blogsbull Have an Eboo blogbull Have a blog with youth
collaboration from several major interfaith ldquomodel universitiesrdquobull Further empowerment of
the youth to give their insights and reflections about the interfaith movement
bull Use RSS feeds
But Karahellip What is an RSS Feed
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Badges Widgets and Links Oh My
A Widget is an A Widget is an interactive interactive
application you can application you can use on websites use on websites
blogs or desktops blogs or desktops (like Google (like Google Gadgets and Gadgets and
Dashboard items on Dashboard items on a mac)a mac)
A Badge is an A Badge is an image that allows image that allows
individuals to show individuals to show their support for their support for something AND something AND
links to youlinks to you
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Technorati
A form of social bookmarking
that allows you to create a
bundle of blogs that you
resonate with allowing IFYC
to make a ldquobest ofrdquo list of
bloggers that are in tune with
the movement also
stewarding relationships
with the new media
according to Technorati data there are over 175000 new blogs
(thatrsquos just blogs)(thatrsquos just blogs)
every day
Bloggers update their blogs regularly to the tune of
over 16 million posts per day
or over 18 updates a second
Technorati Whos saying what Right now
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Deliciousbull Allowing IFYC staff to tag
articles websites etc (bookmarks)
bull allows others to be able to search by those tags to get a good look at current discussion about religious pluralism
bull Post our LinkRoll onto our website
bull Helps us see what other tags are being used within the movement
DELICIOUS A social bookmarks manager
Using bookmarklets you can add bookmarks to your list and categorize them
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
AdWords
Ad words will allow us to give choice where choice is due in the places that we often say are the path to religious totalitarianism or environments that are a breeding ground for intolerance
What are some sites
Keywords we can think of
We can ALSO use it for
keywords our supporters (Like THIS one) use
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Google Analytics
bull Using google analytics IFYC can track various marketing strategies using links on our webpages and other media such as emails newsletters etc
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Social Media and Beyond
Wiffiti
Webinars
IFYC Social Networking Community
Site
E-Advocacy Through Txt
IFYC Podcast
Mashups with Google Maps
IFYCrsquos IFYCrsquos Social Social Media Media FutureFuture
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Do
Go
od
ertv
Yo
uT
ub
e
Cost (Money)
Money
Tech
no
rati
Delicio
us
Flickr
Blo
g
Faceb
oo
k
Blip
tvAlthough most services above are free there are other monetary costs such as design maintenance software training and editing to take into consideration
Nada Phew
Ide
alistT
IG
Wikip
edia
Go
og
le An
alytics
Ad
Wo
rds
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Cost (Time)
Time
Do
Go
od
ertv
Yo
uT
ub
e
Ad
Wo
rds
Go
og
le An
alytics
Tech
no
rati
Delicio
us
Wikip
edia
Flickr
Blo
g
Blip
tv
Cost of time looks quite different than monetary cost taking into consideration training editing ldquoface timerdquo readingresponding and updating
Ide
alistT
IGSet it up Let It Run
Dedicated time
Faceb
oo
k
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
ROIhellip
Ways to track ROI on using Social Media
- Visits to IFYCorg
- Views of IFYC Materials on All Sites
- Downloads of IFYC Media
- How many Blogs link to our blogssites
- Readers of our blogs
- Click counts for our AdWords
- How many users are in our networks
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation
Considerationsbull Commitment
from staffbull Commitment
from Leadershipbull Testingbull Maintenancebull Feedback
Listeningbull Resourcesbull Impact
(for Marketing)1048687 Its a conversation not a segment1048687 They are people not eyeballs1048687 Donrsquot survey listen1048687 Donrsquot refine messages interact1048687 Blog1048687 Listen
(For PR)1048687 Donrsquot stick press releases into blog comments1048687 Do figure out who are the influential bloggers1048687 Read what they write1048687 Donrsquot just send them press releases converse1048687 Listen
(for Company)1048687 Approach strategically1048687 Find and read blogs1048687 Get outward-facing people blogging1048687 Blog policy1048687 Listen
Source Stowe Boyd
Social Media Ecology of Participation