"Using Social Media to Enhance Public Image "Using Social Media to Enhance Public Image and Awareness"and Awareness"

Bangkok, Thailand 9May 2012Bangkok, Thailand 9May 2012

Pablo RuizR.C Jerez de la Frontera, España

District 2203

R.C. Jerez de la Frontera

Social MediaSocial Media Just 15 years with Internet! The world has changed and we

should do the same. Know these tools to make this an

opportunity in our favour. We are afraid of the unknown, all

we need is time and enthusiam!

¿¿WhatWhat are social media? are social media?

Defining a Strategy Defining a Strategy Identify what is your strategy

short, medium and long term. (Increase number of members, increase awareness of our club…)

¿How long is it going to take us? ¿How are we going to achieve it? ¿Who is going to be responsible?

Notice before you start…Notice before you start… Feel you have control of what you are

doing always! Do not proceed unless you feel

confortable with what you are doing. Try opening a demo account first and

give it a go. While you increase your confidence you

can decrease the level of security.

Pinerest.comPinerest.comThe new image social media!The new image social media!

SlideShare.netSlideShare.net

Twitpic.comTwitpic.com

Tweepi.comTweepi.com

@RotaryES@RotaryES

TwitterTwitter

FacebookFacebook Just need an email account. Limit of 5,000 friends. Cannot make paying campaigns.

Fan PageFan Page No friend limit. Easy to make a paying campaign. You need a profile first in order to make a fan page.

Group Group TypesTypes

Open Group (Every1 is accepted)

Closed Group:(By invitation only)

SecretsSecrets!!1. Feel safe and that you are in control at all

times! (Youtube video tutorials)2. Link your social media accounts, fast, easy and

free! = Youtube-Facebook-Twitter-Linkedin-Blogg… = VIRALITY

3. Listen before writting, create a conversation ask people´s opinions!

4. Make it personal but always respectful!5. Say things that people do not know about!

ConclusionConclusion Feel in control! Have a plan and a system to act. Facebook: ¿Person Profile, Group or

Fan Page? Measure results,

http://twittercounter.com, Facebook insights, Google Analytics…

Did you fullfill your goals?

ขอขอขอบคณุขอบคณุ!!Thank you very Thank you very much!much!