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How to use imagery in blogs and WordPress sites effectively and with ethical considerations.
Citation preview
Presented By
Jennifer Ramsey
In the Eye of the Beholder:Imagery in Wordpress
July 28th, 2012
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Images in WordPress
*Legal/Ethical Considerations*Finding Images*Images and SEO
HOT AIR BALLOONS INFLATING© Alptraum | Dreamstime.com
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Understanding Copyright• Protects Artistic Work• Reproduction: Making Copies• Distribution: Who Uses/Shares • Broadcasting: Public Sharing• Adaptation: Changing/Distorting/Editing WorkDisclaimer’s do NOT explain away copyright
Pencil Drawing of Unbalanced Scales of Justice© Microsoft | www.Microsoft.com
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Fair Use • ONLY applies to copy
written work.• Lack of © does NOT
imply Fair Use• Commercial AND non-
commercial use.
“Think before you Tweet”
Bird on top of Statue of Thinking Man© istockphoto via Microsoft
www.microsoft.com
Just because it seems fair to you does not mean it’s fair to use.
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Factors Determining Fair Use• Purpose of Use • Percentage of total material• Effect on fair market value• Transformative• Kelly vs.Arriba 2002• Digital Millenium Copyright Act (1998) DMCA
Question Mark on Keyboard© Microsoft | www.microsoft.com
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Derivative Creations
• Original images are repurposed and/or synthesized into something new.
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Finding Images
• Library of Congress Prints and Photographs• Creative Commons• MS Office Clip Art• Flickr/Tumblr/Intagram• Advertisements/Etsy• Stock Photo Image Galleries (istock,
Dreamstime/Jupiter/Getty) Free/Paid Images of varying prices
• You and Your Friends! DISCOVERER MAN WITH PATINA© Antaratma Images | Dreamstime.com
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Use With Care• Bing Free Images• Google Images• Other Blogs• Facebook• Pinterest• Models (Get a Release)
SAFETY SIGN© Freds | Dreamstime.com
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Green Light |Red LightGREEN YELLOW RED
Am I gonna make money?
Non-ProfitEducationalPersonal
JournalismParodyCriticismCommentary
Commerical Usage
What am I going to use this for?
Personal Blog Advertising/Monetized Blog
Resale:BookcoversAlbum Covers
How much of it am I going to use? *
Small Amount A good sized chunk
The Whole Thing
Effect on the market?
*Fair Use*Permssion*Licensed to me
*Can’t find original source or creator
*I know I don’t own it and it’s clearly copy written
TRAFFIC LIGHT© Lidian Neeleman | Dreamstime.com
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Image Selection
Feelings Action Words
Humans Color
Unique Images
DimensionColor
TextureTheme
RelevanceASTER© Tolchik | Dreamstime.com
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Google Advanced Settings• Reuse –copy and/or modify images• Commercial Reuse –Commercial purposes• Reuse with Modification – Copy and modify• Commercial Reuse with Modification – Copy
& Modify for commercial purposes
BLUE TONED SPIKY BACKGROUND© Jenny Solomon | Dreamstime.com
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Editing Imagery
Make sure it’s ok to do it. It usually is.Simple Software: PowerPoint (save as image FastStone (www.faststone.org) Full Version Image Viewer 4.6
Crayons© Microsoft | www.microsoft.com
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Giving Credit
Creator’s name“Image Title.”Description Website Title Website Publication DateDate Accessed [web address]Statement of Use
EYE© Socrates | Dreamstime.com
Provide the Link Back to the Creator/Source
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Exapanding Your Horizons
Use Watermarks and Web Addresses on Your ImagesPut a Copyright on your work
Set Your own TermsSay “All Right’s Reserved”
Donate to Image Sharing SitesUse Social Media YouTwitFace !
BLUE MYSTIC SUNSET© Vangelis | Dreamstime.com
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To Pin or Not to PinClick Through / Know SourceImpose your Title DescribeUpload Do Not Repin Your
WorkRepin Supporting MaterialsIf in Doubt Like Don’t RepinGET ON PINTEREST
Pins© Microsoft | www.microsoft.com
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Images in WordPress
*Legal/Ethical Considerations*Finding Images*Images and SEO
HOT AIR BALLOONS INFLATING© Alptraum | Dreamstime.com
Presented By
Jennifer Ramsey
In the Eye of the Beholder:Imagery in Wordpress
July 28th, 2012