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Ready… Set… Engage! Building a Loyal Following with Facebook Timeline
Presenter: Gloria Rand SEO Copywriter
Twitter: @GloriaRand #FBTWebinar
What you will learn…
• How to build community
• How to get your content seen
• How to engage your fan base
#FBTWebinar
A little bit about me…
Former Writer/Producer
#FBTWebinar
A little bit about me…
• Small Business Owner
• SEO Copywriter
• Social Media Consultant
#FBTWebinar
Fact:
845 Million users
(as of Dec. 2011) #FBTWebinar
Love it or hate it… It’s here to stay!
#FBTWebinar
Ready…
How do you build community?
• Cover Photo
• About
• Apps
#FBTWebinar
Are they breaking the rules?
#FBTWebinar
Uh, oh!
#FBTWebinar
Don’t do this…
#FBTWebinar
Think pink!
#FBTWebinar
Buzzing….
#FBTWebinar
About
#FBTWebinar
#FBTWebinar
Apps
Apps
#FBTWebinar
Customize apps
#FBTWebinar
Customize apps
#FBTWebinar
Customize apps
#FBTWebinar
FACT:
Most fans only see your content in their news feed.
BUT… only about 16% see your content
Set…
How do you get your content seen?
Pin Post to top of page
#FBTWebinar
Pin Posts
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Milestones
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Milestones
Highlight Posts
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Highlight specials, testimonials, etc.
#FBTWebinar
Post as Profile in Comments
Manage Your Settings
Engage! Photos get the most engagement on Facebook
288 Shares
513 Likes
21 Comments
Showcase your Fans
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Fill in the blank
#FBTWebinar
Admin Panel
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People Talking About This
#FBTWebinar
Special Offer
Facebook Marketing with Timeline E-book
Webinar Exclusive Price: $17
Reg. $37
First 5 orders will receive a FREE 30-minute coaching session!
Go to: http://bit.ly/GloriaEbook
#FBTWebinar
Questions? Ask Gloria!
Gloria RandSEO Copywriter
http://www.gloriarand.com
Facebook: GloriaRandCopywriter
Twitter: @GloriaRand
#FBTWebinar