Rebuilding the dream of a special one

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Adopting a child may not change your life; but for that child, the whole world will change

Text of Rebuilding the dream of a special one

  • THE BIGGER PICTURE PERFECT EQUALITY PRESENT LORENZ CURVE FUTURE LORENZ CURVE
  • WHY A CHILD DESIRE TO FORM A FAMILY PSYCHOLOGICAL NEEDS SENSE OF RELIABILITY CONTINUING FAMILY LINEAGE
  • WHY ADOPTING A CHILD NOT BEING ABLE TO CONCEIVE SENSE OF SELF SATISFACTION GIVING BACK TO THE SOCIETY BUT IN BANGLADESH THE ONLY REASON IS NOT BEING ABLE TO CONCEIVE
  • PROBLEMS IN ADOPTING A CHILD LEGAL ISSUES SOCIAL PREJUDICE SENSE OF DILEMMA
  • SEGMENTATION Geographic Segmentation Area Urban Semi Urban Semi Rural Rural Demographic Segmentation Age Teenage 13-19 Adults 20-35 Aged 35-50 Senior Citizen 50 Above Income Segmentation User Status Lower Class Lower Middle Class Middle Class Upper Middle Class Upper Class Psychographic Segmentation Physiological Safety Belonging Esteem Self Actualization
  • TARGET AUDIENCE Geographic Segmentation Area Urban Semi Urban Semi Rural Rural Demographic Segmentation Age Teenage 13-19 Adults 20-35 Aged 35-50 Senior Citizen 50 Above Income Segmentation User Status Lower Class Lower Middle Class Middle Class Upper Middle Class Upper Class Psychographic Segmentation Physiological Safety Belonging Esteem Self Actualization
  • THE BIGIDEA
  • ASMAR SHOPNO THE STORY EMOTIONALCONNECTION THE FACE
  • HITTING YOUR CONSCIENCE PEOPLE ARE GOOD WANT TO BELIEVE THAT DO NOT WANT TO TAKE RESPONSIBILITY
  • MEDIA TOOLS HIGH COST: TVC RADIO BILLBOARDS NEWSPAPER LOW COST: FACEBOOK YOUTUBE T-SHIRTS
  • MEDIA TOOLS SMS SERVICE BANGLA MOVIE INTERVALS BRAND AMBASSADORS
  • DOCUMENTARY
  • DOCUMENTARY PRESENT CONDITION HOW LIFE-STYLE IMPROVES SIGNIFICANCE OF THE SITUATION
  • MEDIA TOOLS Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Documentary FACEBOOK & YOUTUBE HIGH COST: TVC LOW COST: FACEBOOK YOUTUBE
  • ITTADI
  • ITTADI HIGH POPULARITY PROMOTES SOCIAL CAUSE FOLLOW UP OF THE CAUSE
  • MEDIA TOOLS ITTADI PROMOTION: NEWSPAPER MEDIA TOOL: BTV Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Ittadi
  • THE FIELD MOVEMENT
  • FIELD MOVEMENT Direct Affiliation Memorable Crowd Reaction
  • INITIAL PROJECT DECLARATION OF THE CAMPAIGN CALL FOR VOLUNTEERS CAMPAIGN LAUNCH MONITORING & EVALUATION NEWER PLACES CONDUCTING SURVEY
  • INITIAL TARGET SPOTS GULSHAN BANANI DHANMONDI MOHAMMADPUR SHAHBAGH TARGET REACH: DIRECTLY: 10,000 INDIRECTLY: 2,00,000 DHAKA CITY
  • PROJECT EXPANSION TRAINING VOLUNTEERS DIVIDE THEM INTO GROUPS SENDING THEM IN 7 DIVISIONS REPEATING THE INITIAL PROJECT
  • PROJECT EXPANSION DHAKA RAJSHAHI CHITTAGONG SYLHET KHULNA BARISAL RANGPUR TARGET REACH: DIRECTLY: 30,000 INDIRECTLY: 6,00,000
  • REGIONAL VOLUNTEERS TRAINING VOLUNTEERS DIVIDE THEM INTO GROUPS SENDING THEM IN DIFFERENT DISTRICTS REPEATING THE INITIAL PROJECT
  • IMAM PREACHING
  • IMAM PREACHING EXCELLENT TOUCH POINT RELIGIOUS LEADERS VERSES FROM THE QURAN Year One Year Two Year Three IMAM PREACHING Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 RAMADAN PERIOD
  • TELL YOUR STORY
  • COMPARISON HOW THEY HAVE BEEN LOVED HOW THEIR LIFE CHANGED
  • MEDIA TOOLS HIGH COST: RADIO LOW COST: FACEBOOK Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Tell Your Story
  • ASMAR GOLPO
  • ASMAR GOLPO COLLECTION OF STORIES A STORY TELLER
  • MEDIA TOOLS HIGH COST: NEWSPAPER LOW COST: FACEBOOK WEBSITE Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Asmar Golpo
  • T20 WORLD CUP 2014
  • T20 WORLD CUP A COUNTRY FULL OF CRICKET LOVERS THE 2ND RELIGION
  • MEDIA TOOLS Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 World Cup 2014 PROMOTION IN THE STADIUM FACEBOOK HYPE
  • FACEBOOK PAGE & WEBSITE
  • CAMPAIGN GANTT CHART Year One Year Two Year Three Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 Q 1 Q 2 Q 3 Q 4 IDEA Save Asma Conscience CAMPAIGNS Field Movement Ittadi Imam Preaching Documentary Tell Your Story Asmar Golpo World Cup 2014
  • COLLABORATING WITH THE NGOs DEALING WITH PAPER WORKS DEALING WITH SOCIAL DILEMMA
  • MONITORING & EVALUATION
  • MONITORING & EVALUATION NUMBER TRACKING SURVEYING
  • CHALLENGES & FEASIBILITIES
  • CHALLENGES & FEASIBILITY SOCIAL ISSUE: Prejudice against adoption Indifference/Ignorance SOLUTION: Proper info Changing mindset
  • CHALLENGES & FEASIBILITY MONITORING ISSUE: Volunteer Efficiency Feedback SOLUTION: Surveying
  • CHALLENGES & FEASIBILITY MARKETING ISSUES: ATL Market FREQUENCY Idea vs product Gradual process of CHANGING the mindset. SOLUTIONS: Several CONTINGENCY plans. Subtlety intended for INCEPTION
  • CHALLENGES & FEASIBILITY MANAGERIAL ISSUE: Volunteer COORDINATION SOLUTION: One SUPERVISOR needed for each group
  • CHALLENGES & FEASIBILITY FINANCIAL ISSUE: HUGE marketing budget needed SOLUTION: Govt. of Bangladesh having only 30% of media cost
  • CHALLENGES & FEASIBILITY RELIGIOUS ISSUE: DIFFERENT RELIGIONS, DIFFERENT LAWS MOTIVATING FACTOR SOLTUTION: CLEARING MISCONCEPTION LEGAL LAW
  • MARKETING BUDGET (YEAR ONE) Year One Marketing Bu TV Channels Quarter one Cost Quarter two Cost NTV at news/daily 378,000.00 at special hour 434,700.00 ATN at news/daily 415,800.00 at special hour 302,400.00 ATN NEWS at news/daily 283,500.00 at special hour 283,500.00 DESH at news/daily 249,480.00 at special hour 294,840.00 1,326,780.00 1,315,440.00 Newspaper Quarter one Cost Quarter two Cost Daily Star 1st page once 69,930 last page/monthly 181,440 Prothom Alo 1st page once 66,600 last page/monthly 172,800 Kaler Kontho 1st page once 52,200 last page/monthly 135,000 Ittefaq 1st page once 46,620 last page/monthly 120,960 Bangladesh Protidin 1st page once 57,600 last page/monthly 151,200 292,950 761,400 Billboards Quarter one Cost Quarter two Cost Premium 40 2,400,000 Medium 40 1,920,000 Small 40 1,800,000 6,120,000 Radio costs Cost/year Concerts Cost/year 6 FM stations 324,000 2 concerts 2,000,000
  • BUDGET FORECASTING Total cost year one 15,758,750 Total cost year two 7,549,020 Total cost year three 11,942,010 Total 35,249,780 T-shirts 2,000,000 Salaries 1,500,000 Other 3,500,000 Production Cost 20,000,000 Total 7,000,000 Estimated Marketing Budget 62,249,780
  • CONTINGENCY PLAN Contingency Marketing one (Aggre TV Channels Quarter one Cost Quarter two Cost NTV at news/daily 378,000 at special hour 434,700 ATN at news/daily 415,800 at special hour 302,400 ATN NEWS at news/daily 283,500 at special hour 283,500 DESH at news/daily 249,480 at special hour 294,840 1,326,780 1,315,440 Newspaper Quarter one Cost Quarter two Cost Daily Star 1st page once 69,930 last page/monthly 181,440 Prothom Alo 1st page once 66,600 last page/monthly 172,800 Kaler Kontho 1st page once 52,200 last page/monthly 135,000 Ittefaq 1st page once 46,620 last page/monthly 120,960 Bangladesh Protidin 1st page o