Selling engagement rings using pinterest and etsy-

Selling Your Jewelry-Using Pinterest

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Selling Your Jewelry -Using Pinterest

By Yariv Gai

Copyright © 2013 by Yariv Gai.

All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means,

mechanical or electronic, including photocopying and recording, or by any information

storage or retrieval system, without permission in writing from the copyright holder (except

by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Yariv Gai

(www.jewelrymanufacturer.biz)

([email protected])

Edited by Jennifer-Crystal Johnson

www.JenniferCrystalJohnson.com

www.jewelrymanufacturer.biz

[email protected]


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Table of Contents

Introduction

Module One: How Do I Join Pinterest?

Module Two: How to Get Started on Pinterest?

Module Three: Why Your Jewelry Business Should Be On Pinterest?

Module Four: How to Creatively Sell Your Jewelry Using Pinterest?

Module Five: How to create Pinterest Group Boards?

Module Six: How to Get Lots of Followers on Pinterest?

Module Seven: How to Drive Traffic by Optimizing Pinterest for Search Engines?

Module Eight: How to Become Pinterest Master Pinners?

Module Nine: How to Close Your Sale Using Etsy?

Module Ten: How to Measure Results on Pinterest?

Module Eleven: Pinterest Business Success Stories

Module Twelve: Pinterest The Epilogue


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Introduction

Congratulations on your great decision to purchase Selling Your Jewelry Guide Using

Pinterest!

When it comes to jewelry marketing, finding success and gaining clients takes more than

basic marketing knowledge. This is where I come into the picture.

My name is Yariv Gai and my business is jewelry factory sourcing and marketing online.

With seven years of experience in the Thai business environment, I’ve gained strong

marketing and sales skills in the jewelry industry.

I use Pinterest in my daily work and it attracts lots of traffic to my website and Pinterest

boards. I decided to create a guide on how to sell jewelry using Pinterest which will help

businesses like yours without investing hundreds of dollars into marketing.

With that being said, I hope that you enjoy this guide and implement these ideas into your

own marketing strategy. Though this book focuses on jewelry, you can use these same

principles for just about any business that you can create visual content for.

Thanks for taking the time to read my book! I hope it serves you well.


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An Introduction to Pinterest

Pinterest is a social media tool that can help collect your jewelry images online. You can then

bookmark your images and videos on boards organized by category, for example, “Silver

Beads,” or, “Stainless Steel Anklets.” You can also see the boards of others. Pinterest is free,

easy to use, and super viral, making it the perfect marketing tool for jewelry businesses. This

is an excellent platform for engaging your audience and connecting with jewelry buyers

online.

A Preface to Pinterest

Online marketing is the biggest arena with which every individual and business is concerned.

A smart breakthrough in this field can be achieved through Pinterest. It is an amazing website

where you can like and share images and videos, all visual content. You can make many

connections with like-minded people and businesses alike. It can also help you to achieve a

higher rank in search engines and help you to send traffic to your website. Some of the most

common ways to generate traffic include branding, link building, and social networking.

Pinterest gives you the opportunity to compare the blogs and presentation of businesses

similar to your own before you begin actively using the site yourself. Your images can be

about the products you are dealing with like jewelry, hair accessories, or diamonds. It is

essential that you pin and repin at regular intervals. This can accelerate the tempo of your

business growth and get you referrals and traffic. This is mainly possible through image

building for your website. The layout of your website must be attractive to encourage people

to sign up for your newsletter or buy your jewelry.


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There are many ways to make your Pinterest profile attractive to viewers and potential

customers. Your website as well as your Pinterest profile should have an official presentation

to inform the world about your business and be your first impression online.

Adding some information about jewelry and your business on your profile can also help you

generate interest in your products. Do not forget to add some information about the

importance of the online jewelry trade, too. It’s also a good idea to add some information that

helps build trust in your brand. You should definitely add links directly to your website and

your Facebook business page.

Be very careful not to fall into the trap of pinning just for the sake of self-promotion.

Remember that people seek union and discussion, not shameless broadcasting. You should

also be pinning more general things that can help boost your business and create a captive

network around you.

Pinterest has over 10 million users worldwide. According to a statistical report, women use

this site more than men do. Thus, after the Facebook and Twitter revolution, the third website

that is successful in creating a following on the internet is Pinterest, and it works especially

well for products aimed at women that can be presented in highly visual ways.


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Module Nine

Close Your Sale Using Etsy

Pinterest and Etsy work extremely well together because they’re both highly visual sites.

Because jewelry is very visual, these sites are perfect for any jewelry business to use in

cooperation. You can pin your jewelry pictures on Pinterest and then go on to close the sale

through Etsy.


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Creating an Etsy Account

Registration on Etsy is easy and free. You simply go to etsy.com and click register, fill in the

necessary information, and wait for account confirmation. Once your account is confirmed,

you can make purchases, add items to your favorites, use Etsy’s on-site messaging system

(Conversations), and post in the community. The form fields you’re required to fill out vary

on Etsy from a lot of other sites, so let’s take a look at these step-by-step. Your first and last

name are optional on Etsy; if you do fill them in, they will be publicly displayed.

Next, you’ll need to fill out a unique email address to use for Etsy notifications and updates.

Please note that certain email providers like Gmail allow extra punctuation in their email

addresses like periods. To register on Etsy, these punctuation marks need to be removed;

however, in the case of Gmail, you will still receive your emails as they are considered the

same.

Your password should be at least six characters and you should be able to remember it easily

without it being too obvious. I recommend writing it down for your records just in case.

Your username cannot be changed later, so choose one you’re comfortable with using

indefinitely. You can use your business name for this – your username and first and last

names identify you as a real person on Etsy. Your username should be between four and 20

characters long and can contain letters and numbers. They cannot contain spaces, symbols,

the word “Etsy,” or language that could be considered profane or racist.

Once you register, you should receive a confirmation email within a few minutes. Click on

the confirm button or link within the email to complete your account registration and activate

your account.


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If you don’t receive your confirmation email within an hour, I recommend checking your

spam or junk folder and, if it’s there, mark it as not junk or not spam so you don’t have issues

receiving emails from them in the future.

Once you’re registered, it’s a good idea to sign in and create your profile as well as upload a

profile image. If you’re going to sell your handmade jewelry on the site, click on “Sell” at the

top of the page.

Of course, if you have any trouble with anything, Etsy has a great help and support system,

so contacting them with questions is a good idea if you find yourself stumped.


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Module Twelve

Pinterest – Epilogue

Pinterest is one of the best ways to generate traffic to any website. If used properly, Pinterest

can drive traffic and sales to your website, which is possible because of its keen audience.

Pinterest users are especially in the market for products that are portrayed in aesthetic images

across profiles. Through Pinterest, people can take in images of ideas, products, and other

visually appealing content without having to worry about paying for the service. It’s user-

friendly, so anyone can use it.

A picture is worth a thousand words – that’s why people love to share images. Images give

off certain feelings and impressions just like quotes do and are easily shared through

Pinterest. Because of the analytics on the site, it’s easier to evaluate the data and apply what

you learn to future marketing campaigns.

Keep in mind that people are likely to share images that signify something to them – like a

lifestyle. Buying and wearing high quality jewelry is a lifestyle, so it’s all about connecting

with an audience that wants that lifestyle, like jewelry buyers and enthusiasts.

In order to sell your jewelry, your images must be eye-catching and beautiful. This is where

it’s a good idea to get creative – instead of showcasing only the jewelry, how about putting it

on a model? Instead of having a plain white background for it, how about combining the

beauty of the jewelry with the beauty of nature through natural backgrounds? There are a

number of highly creative photographers out there, too – they may have some ideas. One

example of jewelry being displayed in a slightly different way is when a photographer places

a newlywed couple’s wedding bands in the center of a flower or on a piece of driftwood.

The possibilities are literally endless!


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Lastly, Pinterest offers a unique ability to use simple methods of selling without actually

needing sales scripts or a sales-y tone. Images can very well speak for themselves and this

platform gives users an incredible opportunity to use images instead of words or even

alongside the words. Along with Pinterest’s incredible analytical tools, it can be said with

confidence that this site is a powerful platform for any social media marketing campaign for

your jewelry business.

Just remember: being creative, unique, and visually striking!

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Selling engagement rings using pinterest and etsy-