SEO

Andrew Broadbent, WebWorx SEO Instructor

4 Steps to Improving Your Web Presence

• Get more exposure and more sales by trying these four steps:

• Keyword Research

• Basic Competitor Analysis

• Conversion Rate Optimization

• Adding Social to the Mix

Keyword Research

• What are people searching for when they want your products or services?

• If you have analytics, see what keywords people are using to find your website

• Use Google Adwords Keyword Tool to get multiple search results or variations to phrases

• Alexa.com can also be used to get an idea of how visitors are finding your siteso Results are provided on a monthly basiso Can also obtain demographic information

• SEOmoz Pro can show you more advanced search information also.

Basic Competitor Analysis

• What your competition is using to get on first page listing on search engines

• Enter the keywords you researched on google to see what companies are already ranking on the 1st page results.

• Analyze what these companies are using in the titles and meta descriptions and the url of the page.

• Next start looking into the pages more indepth that are ranking- are they using the keywords in the heading tags H1, H2, H3 etc, how often are they using the keyword phrases throughout the body's paragraphs

• Are they using any of these keyword phrases in bold text or as a hyperlink or sometimes called anchor text link

How Meta Title and Descriptions Look on Google Searches

in Santa Cruz

Headings and Text

Anchor Text Example

Conversion Rate Optimization

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Conversion Rate Optimization cont'd

• Helpful techniques that will make your visitor stay and buy

• Does your web page answer all their questions?

• Eye tracking studies have shown that people tend to look o First, at the upper-left-hand area of the page, o Second, At your headline, o Third, at the left-hand side of the page. o Have calls to action at the top of the page.

• Put the most important stuff above the fold.

• Compile list of objections to buying and for each one create a counter objection.

• Show case your best credibility or "persuasion assets" on your home page.

Conversion Optimization Layout

Showcase your best assets -with company logos

Adding Social to the Mix

• Google is trying to compete with facebook and twitter in the social sharing market place

• Google favors and places a heavy emphasis on Google+ profiles and business pages. o Take advantage of this.

• You should be using Google + business pages to promote and share links to video & blog posts about your company.

• Last week Google launched Search Plus your World o This mixes personal and private search results for

gmail and Google+ account users. o Network with other Google+ users

SEO Tips Recap• Compile a list of keywords

• Perform a google search based on keywords

• Research what competitors come up on first page resultso See what keywords they are usingo Place keywords on your headings and titleso Do they sprinkle keywords throughout paragraphs

• List your best assets -above the fold

• Describe your products and services well in key areas on your website - compile a list of objections

• Include calls to action

• Integrate social updates into SEO Campaignso Google favors Google+ plus 1so Network on google+, facebook, twitter

SEO Workshops at Cruzio

• Register for the workshop at webworxsantacruz.com

• Hands on

• $89

• More detail about what we spoke about today, PLUSo Wordpress plugins and features to help you integrate SEO easily into

your website

o Make your content more attractive

o Introduction to Local SEO

o Get familiar with google webmasters and google analytics - add a sitemap to your website, add google analytics to your website.

• A Marketing Plan

• WebWorxSantaCruz.com