Upload
benj-arriola
View
116
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Presentation by Benj Arriola at SEMCon 2011
Citation preview
Benj ArriolaInternet Marketing Inc.
Remember these when looking at the tools
How you makeit work for SEO
Not for SEO
Partially for SEO
Made for SEO Research
Web AnalyticsProduction
UI API
Improved Efficiency Increase Productivity / Less Resource More Profits
Tools for Research: KeywordsSEMRush
http://www.semrush.com/
Spyfuhttp://www.spyfu.com/
MarketSamuraihttp://www.marketsamurai.com/
WordStreamhttp://www.wordstream.com/
KeywordDiscoveryhttp://www.keyworddiscovery.com/
WordTrackerhttp://www.wordtracker.com/
SEOMozhttp://pro.seomoz.org/tools/keyword-difficulty
SEOBookhttp://tools.seobook.com/keyword-tools/seobook/
Real value in many tools is how you use it.Some ideas:
Keyword Silos/CategoriesCommon Long Tail PatternsKeyword Ideas
Related WordsSynonymsCompetitorSupplementary
KEI – Keyword Effectiveness Index
Show you words you are ranking for that you may not be aware of.Shows you a quick overview of who your competitors are.
Any keyword research can work for you. As long as it gives search volume, competition and KEI.
Tools for Research: KeywordsSEMRush
http://www.semrush.com/
Spyfuhttp://www.spyfu.com/
MarketSamuraihttp://www.marketsamurai.com/
WordStreamhttp://www.wordstream.com/
KeywordDiscoveryhttp://www.keyworddiscovery.com/
WordTrackerhttp://www.wordtracker.com/
SEOMozhttp://pro.seomoz.org/tools/keyword-difficulty
SEOBookhttp://tools.seobook.com/keyword-tools/seobook/
Real value in many tools is how you use it.Some ideas:
Keyword Silos/CategoriesCommon Long Tail PatternsKeyword Ideas
Related WordsSynonymsCompetitorSupplementary
KEI – Keyword Effectiveness Index
Show you words you are ranking for that you may not be aware of.Shows you a quick overview of who your competitors are.
Any keyword research can work for you. As long as it gives search volume, competition and KEI.
Tools for Research: Social MediaSocial Mention
http://www.socialmention.com/
Radian 6http://www.radian6.com/
Trackurhttp://www.trackur.com/
Wildfirehttp://monitor.wildfireapp.com/
BlogPulsehttp://www.blogpulse.com/
FastBlogFinderhttp://www.fastblogfinder.com/
SoloSEOhttp://www.soloseo.com/tools/linkSearch.html
TweetDeckhttp://www.tweetdeck.com/
HooteSuitehttp://hootsuite.com/
Seesmichttps://seesmic.com/
Cotweethttps://www.cotweet.com/
Plantcasthttp://plancast.com/
SocialSeekhttp://socialseek.com/
Cocommenthttp://www.cocomment.com/
SEOMoz Blogscapehttp://www.seomoz.org/labs/blogscape
Poorman’s Radian6
The leader in the industry
Good for finding blogs related to your industry
Link Insighthttp://www.adgooroo.com/products/link_insight.php
Link Research Toolshttp://www.linkresearchtools.com/
SEOMozhttp://www.opensiteexplorer.org
MajesticSEOhttps://www.majesticseo.com/
SoloSEOhttp://www.soloseo.com/tools/linkSearch.html
Tools for Research: LinksPowerful at a relatively low price.Gives you a good idea of the links of your competitors. And you can do SEO shadowing.
Gives you a good idea of your link profile and see new opportunities.Good for link reclamation.
Good for finding blogs, forums, where you can interact.
Tools for Research: CompetitorsSEOMoz
http://www.seomoz.org/labs/link-intersect
SEMRushhttp://www.semrush.com/
WebCEO (Link Partner Search)
http://www.webceo.com/
Link Research Toolshttp://www.linkresearchtools.com/
SEO Spyglasshttp://www.link-assistant.com/seo-spyglass/
DoubleClick AdPlannerhttp://www.google.com/adplanner/
Alexahttp://www.alexa.com/
Compete.comhttp://www.compete.com/
Quantcasthttp://www.quantcast.com/All are useful and all work differently.
Nice colorful graphs to impress the client
Web AnalyticsGoogle AnalyticsWebTrendsOmniturePiwik
Attribution AnalyticsRanking Reports
RavenToolsAuthorityLabsWeb PositionWebCEOIBPRank TrackerSEOBook Rank Checker
Comprehensive SEO ReportingBrightEdgeSEOClarityHubSpot
Tools for Analysis: Analytics & DiagnosticsOnPage Diagnostic
WooRankWebsite GraderSEOMozSEO Web CrawlerYoast SEO Wordpress PluginWebsite AuditorXenu
UXCrazyEggLoop11UserTesting.com
Business Intelligence ToolsQlikViewSpagoRapidMinerBIRT ProjectJasper ReportsPentaho
IPs don’t get banned.Graphs results over time.
I use for tracking specific Google country version rankings.
Over use can get your IP banned in accessing Google
Good website crawler. Find deadlinks, 302s, 500 errors.
Find relationships between data.
Tools for Production: Design/Development
Web FontCufon, sIFR, CSS3
JS FrameworksPrototype, JQuery, Ext.js
X-Browser compatibilityBrowserShots
Page SpeedYSlow Plugin
Internal SearchSphider
IIS/ASP/.Net Redirecting/URL Rewriting issuesHelicon Tech ISAPI_Rewrite3
Tools for Production: ORMSocial MentionRadian6PiplKnowEmUserNameCheckCheckUserNames
Monitoring Tools
Social Media Accounts
Tools for Production: Social MediaPing.fmHellotxt.comHootesuiteTweetDeck
Multiple Posting Tools
Tools for Production: eCommerceOn all common shopping carts, usually someone, somewhere, a plugin / addon / extention / module was created already for SEO purposes.
Search for them first before making any modification.
The API ChallengeAPI
Needs more resources:Programmers/DevelopersStrategist/AnalystTakes Time to Develop
Creates your own intellectual property.Increases the value of your services.Improves productivity.
UI
Does not need much resources.Can work on a project right away.Individual projects may be more time consuming since not all tools are integrated.Good knowledge of Excel, databases and business intelligence tools can help speed up the process.There are many 3rd party tools that connect to the APIs already that are not that expensive, so there is no need to make your own.
Summary
How you makeit work for SEO
Not for SEO
Partially for SEO
Made for SEO Research
Web AnalyticsProduction
UI API
Improved Efficiency Increase Productivity / Less Resource More Profits
Summary
How you makeit work for SEO
Not for SEO
Partially for SEO
Made for SEO Research
Web AnalyticsProduction
UI API
Improved Efficiency Increase Productivity / Less Resource More Profits
Questions?
Thank you.