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SHPE Professional Chapter Strategies Luis Miranda SHPE-NYC Internal VP www.shpe-nyc.org
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SHPE Professional
Chapter Strategies
Luis S. MirandaSHPE-NYCInternal VP
Areas of Discussion
• Membership
• Effective Communication
• Consistency and Sustainability
• Power Networking
• Open Discussion
Membership
• Our most valued asset• It is impossible to quit the gym – super easy
to quit SHPE• People do not like doing taxes each year, why
would they like to re-new each year?
• So much effort to gain that single member – fix the problem and apply energy towards new initiatives
• Circumvent oneSHPE difficulties• Paypal payment option and auto-renewal• Not everyone was a SHPE member in college
• SHPE-NYC registration using Google Forms
• Works on smart phones!
Effective Communication
• Make it super easy to subscribe to your email distribution • shpe-nyc.org/subscribe
• LinkedIn and Facebook are effective platforms for communication
• Twitter and Blog’s seem to improve how searchable and discoverable the chapter is
• Communication should be concise, have ‘sign-off’, typo-free, and provide metrics/reporting
• Sample Email Here
MailChimp Reporting
Consistency & Sustainability
• “If it ain’t broke, don’t break it” • ~Charles Oakley, New York Knicks 1988-1998
• Play to your organization strengths• Consider a “cookie-cutter” approach• Become a “Subject Matter Expert” in a
particular event or topic space• “We will have great networking events all year”
• Succession planning • Actively identify future leaders• They can follow the “recipe” of previous events
Power Networking
• Networking for a purpose• Remove “Happy Hour” from vocabulary
• Leverage the ‘connectors’ in your organization and leadership
• Having HR representatives is not a pre-requisite for having career opportunities for participants
• Ask questions• “How did you hear about the event?”• “What opportunities are you looking for?”
Thank You!
• www.shpe-nyc.org• shpe-nyc.org/blog• shpe-nyc.org/facebook• shpe-nyc.org/twitter• shpe-nyc.org/youtube
• Open Discussion