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Using New Media Tools to Engage New Audiences
Agenda & Goals
Understand the shift in the way we consume media, why and who...traditional vs. new media.
Learn how we can work with new media and create it
Opportunities for using New Media with hadassah.org
108 million Internet users in north America 90 million have participated in online groups 57 million have read a blog 50 million have created content online 44 percent have contributed thoughts and files to the online world 36 million have downloaded music or video 33 million have reviewed or rated something 12 million have created a blog 6 million use RSSSource: 2008 Pew Internet & American Life
The U.S. Audience
Hadassah’s Website+
New Media=
Digital Marketing
Popular Social Networking Sites
“Nearly 50% of members are now over age 35”
According to Inside Facebook - “women ages 55 and over are signing up to the site at a blistering pace. This age group has grown by more than %175 since September
2008”
Facebook.com/Hadassah.org Wall Screenshot
2010 Convention Event - Attending List
2010 Convention Event - Comments
Events Tab Screenshot
Facebook Photos Albums Screenshot
Facebook/Hadassah Info Screenshot
Facebook/Hadassah List of Fans
Facebook/Hadassah Notes Section
Videos Screenshot
How to become Fan/Like of Hadassah?
Make sure you are logged in to your Facebook account
www.Facebook.com/Hadassah.org
In the upper left hand corner of the Hadassah Facebook Page, just beneath the Hadassah logo, you’ll find a button
labeled “Suggest to Friends.”
When you click the button, a box with pictures of all of your Facebook friends will
pop up in the center of the screen
Click on your friends’ pictures to select them.
Click “Send Invitations”
Monthly & Yearly Strategy June
Monthly & Yearly Strategy July
The goal should be to use new channels to truly understand our audience desires, not to merely validate their existing strategy.
Help us shift from monologue to dialogue
Help us to engage YOU to our message
Ways to Empower our Message
++ ==
So What’s In It For Us?
Invite users through mechanisms w/i community Great content is the best driver: conversation! Let members add themselves into the conversationConversation vs. Transmission: one to one, or one to a few...and AUTHENTICITY!
What do we Need in Order to Start?
Understanding the Value & Power of New MediaPlanning Strategies for Utilizing Digital Marketing for All Our Programs & Messages
Hadassah.org and Hadassah.org and Social Networks…Social Networks…
region.hadassah.orgregion.hadassah.org
New DesignMix of local and national contentNational office can “push” content locallyEvery click is tracked and measured
Website and social Website and social networksnetworks
Use social networks to bring traffic to your website, not send them away
Update content frequently, if you can’t allow national content to flow into your website
AddThisAddThis
hadassah.org/hadassah.org/mitzvahprojectmitzvahproject
Thank you…Thank you…Questions?Questions?
Elad SchaninDirector Video & [email protected](212) 303-8103
Yoram EzraDirector of Web [email protected](212) 451-6224
