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Social Networking
For business, organization or agency.
What to expect
• A brief explanation of social media
• How to use them to benefit nonprofits
• How often to use them
• Tricks to getting attention
• Tips on making it easy and quick.
What is social media
• Social media is a form of communication via social networks such as Facebook, Twitter, LinkedIN, blogs and so much more.
• Facebook is a website that allows people to interact on a conversational level.
• Twitter is a website that allows people to inform others of things with brief updates.
• Blogs are websites anyone can create that allow you to have complete control of the content.
Why should I bother, I’m busy?
• Ever had someone tell you they had never heard of your nonprofit? THAT’S WHY!
• Do great things happen that people rarely know about?• Do you have to wait and hope a paper prints your press
release?• Do you need volunteers?• Do you need donations? • Do you need board members?• Should I go on?• There are millions of people on each of these networks
every minute of every day. Why not take advantage of FREE advertising and reach some of those millions.
Facebook Fan Page• A fan page on Facebook allows people to
become a fan without having to be confirmed. • Fans can only post things you allow.• You can create events.• You can update them all at once.• You can tag people in pictures.• You can reference other pages, people or
events.• People can tag or reference you.• You can share volunteer opportunities.• You can reach people that don’t know you exist.
• Larger, more business oriented audience
• Short tweets allows people to get the message without being online.– Cell phone apps.
• Another audience that you wouldn’t reach without it.
• You can have direct messages and replies
Blog/Website
• The blog allows you to write about anything and everything that has any connection to you.– Post awards– Post pictures of events with content– Describe in detail about services provided
• Transportation• Education • Housing
– LINK NWIVOLUNTEER TO YOUR PAGE
How often?• Best practice is to make a point to write a blog at
least once a week.– Doesn't matter by who. Try having an employee write
one about what they do.• You want to create a minimum of 2 per day.
(week day)– Create them a month at a time and you don’t have to
deal with them again. (promote the share button on VS)
– These should be planned. Post a minimum of 5 a week from other sources such as events, awards, etc…
• Have messages and replies sent to an email address so you don’t miss out on comments or potential volunteers.
Accounts– Twitter
• Account name• password
– Facebook Fan Page• Log into your profile
– password
– Ping• Email • Password
• Accounts need to be set up.
Who updates Who?
• With a website, a blog and social networks it’s best to allow one source to update them all for most information. You can go in and post individual things at any time.
• The Blog will update both the twitter account and your Facebook fan page when a new post is created. So no further updating is necessary.
PING
Ping is a service that allows you to post things such as pictures, video’s, links and text to Facebook and twitter at the same time without logging in.
*See attachments
• To post content• Email PING @
• Text PING @– (918) 814-4042 – This will not accept pic
• Text Facebook (if you don’t have a twitter) @:– [email protected].
com– From your cell phones– This will accept
pictures
How to email updates• Simply send any message to [email protected] and it will be posted to your
social networks.• You can either send your message in the subject field or the body. If you
supply a message both in the subject AND body fields, the body will be used.
– Here I suggest putting the date and time the message will be sent in the subject line (which will not show up) and the message in the body.
– Depending on how you care to set your posts up, you can chose to either enter @tt and @fp to update both twitter and facebook or create a group.
• See tips pages for how to update more than one site, add photo’s and links.• If you have an e-mail signature on your mail client you can have it
automatically stripped from your messages by putting two or more dashes ( -- ) before your signature.
• Example:--
YOUR SIGNATURE (this will be excluded)
Preset posts
• Using your outlook– Write a message to Ping (put the
date/time of the intended post into the subject line for yourself. Then the text and links in the body.
– In the body of the text, you want to first tell it where it’s going.
• @tt only twitter• @fp only fan page• Use both to post on both or create
a group on PING.• I titled mine monthly so I know
those posts are my monthly updates and they will update twitter and facebook.
• #monthly will do the above.– Set the date for the day and time
you want the message to be sent to ping to post.
What do I post?
• Post links to opportunities– Volunteer opportunities
• Add a little kick to the message– “Are you smarter than a 5th grader? Prove it!
http://volunteer.united-e-way.org/uwpc/org/opp/10329799008.html?return_url=%252fuwpc%252forg%252fopp%252fdir-A-1.html
» (the link is shortened if you send it to ping first)
– Board positions• “Have a passion for cancer patients? (link to post on
volunteer solutions)– Product Connections
• “Don’t throw away your printer just yet, donate them to the VNA (link to post on volunteer solutions)
• Choose “Do not deliver before” and set the date and time you put in the message header.
• This message will be posted 1 minute after the time you set for the email.
• You can do one week, one month, etc.. In advance
Attach pictures as you would to a normal email.
• When your at an event– At the nonprofit fair in #valparaiso I didn’t know the
Boys and Girls Club had so many opportunities.– Just walked into #ymca open house for new program.
Great for teens in #nwindiana• This will post the same on Facebook and twitter. You can’t
text pics to ping from your phone, but if the home-owner allows pictures, take them with your phone and text them to your Facebook phone number with the text.
• When you get an award• Day of Caring
When would it be good to update from your phone?
What is # and @?
• A Hastag (#) is a character that Twitter recognizes and uses to categorize your tweet.
– If you search #nwindiana on twitter it will take you to a twitter page with comments from everyone else that used that same hashtag.
– Use this when posting only to twitter, it confuses facebook people that don’t understand what it is.
• A @ when used in a Facebook update only will automatically create a drop down menu that allows you to highlight another user or fan page.
• You must be on facebook for this to work or using a “share” the button from Volunteer Solutions.
• This post will show up on your page and the page of the person you highlighted. MORE EXPOSURE!
• A great way to thank someone for vounteering, donating or advocating your agency
Tricks of the twade• RETWEET
– Retweet things that your followers will be interested in or that highlight your interests such as local charities you’re involved with, facts, upcoming networking events.
– This shows your interest in not just promoting yourself but promoting your community.
• Trick: create a list of twitter accounts that you want to retweet and open that list once in a while and retweet stuff from it.
• SHARE– Repost things other agencies
post.– Share your agencies information
from your personal facebook account.
Retweeting can be done by putting your mouse to the left of someone else's comment, when a message appears that says “retweet” click it
• Draw them in…– Just telling someone you went
to an event is fine, posting a picture of the event in progress is AWESOME… now link that picture.
– Give them somewhere to go. • Don’t just tell them you have
volunteer opportunities, tell them where. Lead them to volunteer solutions or show them before and after pictures in your photo album or on the website.
– You can always ask questions to provoke interaction.
– Suggest your fan page to your friends and get them to suggest.
– Take pictures of employees with friends and family and tag everyone.
TAG your IT!• What is tagging and what does
it do?– Now that you have pictures,
who’s in them?
– Tagging allows you to connect a Facebook profile to your picture.
– Tag everyone in the photo and those related to the picture, i.e. employees
– Once posted a notification will go on each persons page that was tagged.
– Stats:• Tag 5 employees/volunteers
that have 200 friends, 1000 people including all the Facebook fans just saw the picture and any text you included as the caption.
How to TAG
1. Click on “Tag this photo”
2. Then you click on any name that shows up in the list.
1. If their name is not in the list you can type in their email addy.
3. Once you’ve tagged everyone you want, just click “Done tagging” on the top right of the pic.
• Cont…• Take a picture of
employees interacting at a networking event. – The next time you log
into Facebook, go to your photos and tag all the employees.
– Take advantage of the caption to talk about who they are, thank all involved and tag everyone with a Facebook account.
This doesn’t guarantee over-night success. What this does guarantee is that people that didn’t even know you existed WILL. You will expose your nonprofit to people that may otherwise never hear about you. This could create wonderful relationships, encourage new volunteering and you may even find a
couple new donors. Enjoy and feel free to call if you have questions
