Corporate social media consulting, training & tools

HELLOTy Downing – CEO SayItSocial

@TyDowning

Nathan Snell – VP Technology

@NathanSnell

Page Building: Tabs and Add-ons

Page Building: Tabs and Add-ons

What You’ll Learn

page is replacing both blogs and corporate web sites as the primary

means of engaging customers and promoting products and services.

Does your page

stand out?

conversion…

No conversion…

Use new tools to leverage this coolness…

Including launching a Contest…

Step 1 Step 2 Step 3

“Like-Gate” Call to actionSign-up form/coupon = CONVERSION!

Awkward pause…

Why Use Applications in Facebook?

Less Is More

• 68% less traffic to the second tab

• Plan Additional Tabs

• Plan Tab Content

Less Is More

Less Is More

One Thing Every Tab Should Have

One Thing Every Tab Should Have

One Thing Every Tab Should Have

The State of Custom Tabs

• Static FBML is Non-Dynamic

• Static FBML Applications discontinued March 11, 2011

• Static FBML Being Replaced by Custom Applications

• What You Need to Know About iFrame Apps

Getting The Most Out of Tabs

• Contests / Sweepstakes• Polls• Exclusives• Photo Contests• Coupons• Quizzes• Gifts / Items• Share Messages• Slideshows• Integrated Marketing

Viral Possibilities

• Like-Gate• Require Like• Share Prompt• Auto Share• Application Alerts• Requests• Lead Generation • Photo Contests• Facebook Comments• Facebook Likes Plugin

App Tools

700 Military Cutoff Rd. Suite 231Wilmington, NC, 28405910.332.4163

Corporate social media consulting, training & tools