3 AUDIENCE BUILDING TOOLS YOU MUST HAVE

SocialMatica’s Social Media Workshop Series

Today’s Agenda

What You’re Going To Learn1. 3 Audience Building Tools That Speed Up

Time Market2. Audience Targeting Strategies3. How To Work Smarter & Not Harder

We Identify True Influencers

Identify The People, Content & Approach Strategy On Any Topic – In Minutes

We Measure Online Success

1. Know How To Rate Bloggers2. Know How To Rate You &

Your Competitors3. Know How To Rate The

Online Locations You’d Like To Advertise In

4. Keep All Your Data In One Location!

5. Weekly Performance Reports That Summarize How The Needle Moved

For The Next 30 Days

• Free Access To VerticalScape• Free Access To Influencers In

– Hip/Hop/Music– GOP Election– Automotive– Digital Storage– Fitness/Cycling/Running– Mobile App Development– NASCAR

We’re Here To Help YouSave Time!

Gain Knowledge!!Have Proof!!!

Want Free Access?Sign Up At The End Of The Workshop

Couple Of Assumptions

• You have a blog• You have a youtube channel• You need to conduct research• Blogger outreach

How To Build An Audience Checklist

• The Politician-Effect– Identify a community– Identify community leaders– Understand the concept of the network, how

visibility is gained• Are there tools to help visibility en-masse

Form Your Content

• The Police Scanner Effect– Content can be anything– Content should be somewhat rare– Content should be innovative

Know Your Audience

• The Town-Crier-Effect– Doesn't Matter If You Get It Right The First Time– Iterate– Antagonize The Establishment

Become A Thought Leader

• The Thomas Jefferson-Effect– Be known for your brand identity

• Be quotable• Build your brand and your image like you would if you

had high-school to do all over again

Traffic Sources

• Paid (PPC)• Earned• SEO• Blogs Comments• Social Media Networks• Network Traffic• Authors/Bloggers/Social Identities (Our Focus)

The Three Tools

• Strategic Campaign Research– Search.SocialMatica.com– VerticalPoint

• Social Network Management (Youtube)– TubeToolBox

• Capturing Your Audience– 12 Audience Engaging WP Plugins– Links Included

Search.SocialMatica.com

All In One Search Tool

• News• Social• Blogs• General Search• Business & Financial• Images• Videos• Plus Custom Widgets, Facebook, Etc

Helps Us Decide

• What Content We Can Target• Tells Us What Authors We Can Target• What Is Performing At The Top

What If You Could Build A SandBox

• Full of your influencers & rank them?

Now The Influencers

• The Full ListOf influencers• Access to their audience• Concentricmessagingcampaigns

1-20 through…

23,337

A Tracking Feature

Included The Content

Gather some from Current Page

• This feature in Tube Toolbox allows you to pick and choose certain users from the current page.

Gather all from current Page(s)

• This feature allows you to gather all users and/videos from the current visible page in your browser.

Gather from Search Results

• This works exactly like 'gather all from current pages' except you enter the search term into Tube Toolbox rather than into YouTube.

Automate Tasks

• What tasks can Tube Toolbox automate?• Sending Friend Requests• Sending Messages• Sharing Videos• Posting Comments on Videos• Posting Comments on Channels• Subscribing to Channels• Unsubscribing from Channels• Accepting Friend Requests

Now Capture

12 Must-Have WordPress Plugins• All In One SEO Pack• Add To Any Share/Bookmark/Email Button• Sociable• Ultimate Google Analytics• Contact Form 7• Exclude Page From Navigation• Redirection• Advertising Manager• Twitter Widget Pro• Google XML Site Maps• Member Access• Shockingly Simple Favicon

Full Descriptions Attached

• All the links and descriptions will be in the follow-up email

Free Download

Some Services You Should Know About

• http://TubeToolBox.com• http://Fiverr.com• http://Tubemogul.com• http://Trafficgeyser.com

We’re Here To Help YouSave Time!

Gain Knowledge!!Have Proof!!!

Want Free Access?Sign Up Now

Questions?