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Twitter MarketingHow to Grow Your Business
One Tweet at a Time
Understanding the Basics of Twitter
Formatting Your Tweets
The Following-Followers Ratio and the Daily Following Limit
How to Get Twitter Followers
• Organically:– Your website, blog, newsletter, email signature,
your content on other sites, business cards, etc.
• Follow Users So They Follow You Back:– Search by location– Search by keywords in tweets– Search by keywords in profiles– Follow users who follow the “movers and shakers”
Free or Fast?
The Most Powerful Twitter Tactic
1. Find the “Movers and Shakers”2. Follow them3. Add them to a list4. Re-Tweet their stuff5. Answer their questions
Keyword Tracking
• Twitter / TweetDeck / HootSuite / SocialMention
• What to Track:– Your Twitter username– Your URL– Your company name– Your name– Your competitors!
• What to do with that information
Scheduling Your Tweets
Integrating Twitter with Your Site
TweetMeme
Sexy BookmarksLifeStream
Just a Button!
The “5 Minutes a Day Twitter Marketing System”
• Just Once:– Integrate Twitter with your website– Find people to follow
• Every Day (5 minutes):– Unfollow users who don’t follow you back after 3 days– Follow users who follow you– Follow new users– Monitor your keywords and respond– Help the “Movers and Shakers” and RT their stuff
• Once a Week (30 minutes):– Find content (Google Reader) and schedule updates (every 4-6 hours) for the
entire week.
Have Realistic Expectations
Thank You!
Zeke Camusio503-367-7561
[email protected]/blog
@ZekeCamusio
LinkedIn.com/in/ZekeCamusio
Facebook: Facebook.com/ZekeCamusio
