Using Twitter (and other social media tools) for Networking

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Using Twitter (and other social media tools) for Networking

Presented by:Melissa HarrisonPrincipal, Allée

@alleecreativewww.facebook.com/alleecreative


About Melissa

• Business owner• Mother of four• Certified fitness

instructor• Reader/learner• Avid social media user

(both personal and business)Photo credit: HJS Photo Gallery


Concentration for today:

Twitter!

Other areas we’ll touch on:

http://www.twitter.com/

http://www.facebook.com/

http://www.wordpress.com/

http://www.blogger.com/

http://www.linkedin.com/


“Social media is like a cocktail party where you’re meeting people. Ultimately, you want them to take you home and share you with their friends.”

- Leo Dimilo,Internet Marketer


My top three social media networks and why/how I use them:

Personal relationships and local news

News and industry events, professional contacts, media research

Business leads, jobs, employees

Everyone uses them differently. Find out what’s important and what works best for you.





Why should we considernetworking through social media?

• To reach your audience in other ways (fish where fish are)

• To reach a goal (fundraising, membership, revenue)

• To learn about new topics/events/opportunities

• To job search

• To offer expertise/information/support to others

• To find vendors, consultants or other services

• To have fun!


Let’s check out the source!



Twitter tools

Clients• Hootsuite• CoTweet• TweetDeck

Following/FollowerManagement

• Tweetspinner• Tweepi

Lists• Influencers• Topic/Subject• Location

• Media

Hashtags• What The Trend• Twubs• Hashtags.org• Tagalus

Twitter chat platforms• TweetChat

SEO• Twylah


Think of Twitter as a Networking Event

• Personalization• Greetings yes; auto

DMs no• Quality not quantity• Respond• Schedule follow-ups• Random acts of

kindness


Fun resource:

Cheryl Lawson @partyaficionado

http://partyaficionado.com/2011/05/29/how-to-use-twitter-infographic/




Where do I look? How do I start?• Search for bloggers connected to

your cause, industry or organization

• Use your contacts to help curate information, use topics for your blog, learn about hot topics

• Retweet content regularly (make sure you read it, first!)

• Check out Twitterviews or conduct one of your own (@JoelECarlson)

• Listen in or participate in Twitter chats about topics that interest you (many times you can find them by searching hashtags and key words)

• Recommend your networks and contacts to others


Where do I look? How do I start?• Use @replies/mentions or DMs;

figure out how potential connections prefer to communicate

• Don’t spam

• Use twitter.com/search-advanced for location-based searches, key words, etc.

• Keep tabs on competition

• Consider hashtags (#) your friends and use them in your searches and tweets

• Track trends and key words by using Monitter.com

• Integrate your efforts by tweeting links to posts on Facebook or your blog (sparingly) to show where else you hang out in the social space

http://www.twitter.com/search-advanced

http://www.monitter.com/


Sources: Hitwise, Buddy Media, Constant Contact and Nielsen’s State of the Media SM Report Q3 2011

Facebook

• Great opportunity for personal networking

• Easy to share pictures, links, surveys, gather comments/responses all in one place

• Search capability (though filters/privacy play a role)





LinkedIn

Purpose• More focused than Twitter

or Facebook• Business connections• Vendors, industry

connections

Ways to use• Market research (questions on your

status or utilizing LinkedIn Q&A)• Spot Industry Trends (Skills &

Expertise search function)• Join #LinkedInChat (Tuesday nights

on Twitter), moderated by Viveka Vonrosen of Smart Blonde Media

• Ask connections to submit a review (and review others!)

• Connect to potential mentors• Share your knowledge to strategic

audiences/groups





Successes and Failures

#Yay!Congratulating, thanking, mentioning

RT/passing info that may not pertain to you but would be helpful to your friends/fans/followers

#FailTaking credit for something that isn’t yours

No follow-back, reciprocation or responses

What are some examples you can share?


Rome wasn’t built in a day.

• Develop a routine• Don’t expect results

over night• You get out of it what

you put in to it


Resources and Articles

Check the blog:www.alleecreative.com/blog


Thank you!Melissa Harrison

Email:[email protected]

Twitter:@alleecreative

Facebook:www.facebook.com/alleecreative

Phone:612.946.7144

Self Improvement

Using Twitter (and other social media tools) for Networking