Vancouver Internet Marketing by Ismoip

Eye Opener to Internet Marketing

All facts and figures are approx. and are only for reference purpose.)

Ideation & Strategic Management of Internet PresenceIsmoip.com


16,072,028“Internet Marketing” Searches

on Internet / Month*

* Estimated combined figures on Google, Yahoo & Bing for keywords – Internet Marketing, Online Marketing, e-Marketing & Web Marketing including synonyms as in March, 2010

You are one of them


1,940,254Internet Marketing Professionals

Worldwide*

*Estimated as per present on various Professional Networking Websites as in March, 2010. It includes employees for various Internet Marketing companies, Professionals, Web Development companies who proclaim to be Internet Marketing experts and students of Internet Marketing

Ismoip is one of them


What is Internet Marketing?

Yes, you are thinking absolutely right. It is indeed a very played out question.


Played out Answer to played out question:

Marketing of products or services over Internet using different channels like Search, Blogs & Social Media utilizing various

techniques like SEO, SEM, Social Media Optimization, e-mail Marketing, Pod Cast, Video Cast, Paid Ads etc


Ismoip answer to played out question

Ideate•Understanding your business•Locating your customers•Researching Options•Brain Storming Ideas

Implement• SEO, Social Media or Ads•All may not work for you•We chose the best options•Strategically manage them

Results• Unique Brand Building•Customer Acquisition• Increased Return on Investment•Innovating continuously


Scenario example

“Forky Fashions” is Vancouver based Unisex Clothing storeForky fashions knocks at Ismoip’s door to pursue its Internet

Marketing

This is a hypothetical example. There is no fashion store with the name of “Forky fashions”. Resemblance if any is pure coincidental.


Ismoip invites Forky for a coffee meeting to discuss the Forky project in detail



Forky is based in Downtown

Fashion store has very unique interior with clothing targeted for all age groups

Forky has a website, forkyfashions.com but only for users to check the ambience and address with some fancy graphics

Reviewed thrice on yelp.com, no presence on Facebook, Twitter presence just bare minimum

Marketing so far through offline channels like newspaper ads

Forky unable to grow and is facing tough competition from mega stores and now even online Retail stores


Discussion Outcome


* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research

After Discussion and getting to know the expectations, Ismoip does its research* on Forky Fashions

http://www.ismoip.com/Internet-Marketing-Strategy.htm


No: of people who check websites of fashion stores

No: of potential customers using different mediums like Facebook, Twitter, Yelp, Four Square etc

No: of potential customers from Vancouver who Search for fashion stores on Google, Yahoo & Bing

Target Market

* Visit www.ismoip.com/Internet-Marketing-Strategy.htm to know more about our cutting edge Research

Ismoip Research

http://www.ismoip.com/Internet-Marketing-Strategy.htm


•Fashion stores in Vancouver and particularly in Downtown

•Online presence of stores compared to Forky fashions. Comparative visibility on Google, Yahoo & Bing

•Paid Ads budget of competitors & How much they are spending on Google Ads

•Conversion rate of competitors - Website traffic : Store Customers

•Website comparative analysis – ease of use, navigation, analytics reporting etc

•Social Media Presence of Competitors and Other Online marketing efforts

Competitor Analysis Ismoip Research

* Visit http://www.ismoip.com/Internet-Strategy-Vancouver/ to know more about our cutting edge Research

http://www.ismoip.com/Internet-Strategy-Vancouver/

http://www.ismoip.com/Internet-Strategy-Vancouver/


Based on Research Forky Fashions need:

* Check ismoip.com for detailed Strategy on each of these

Ismoip Strategy

Search Engine Optimization

Social Media Engagement

Search Engine Ads for Vancouver

Viral Marketing Campaigns

E-mail Marketing

Website Enhancement

You Tube Channel


Based on Research Forky Fashions may not need:

* Check ismoip.com for detailed Strategy on each of these

Ismoip Strategy

Ads spend for non Vancouver Searches

Bookmarking websites presence

Pod Casting

Increase budget for Flyer Ads

Closing down Store

Worry & Tension


Forky fashions new website now supports one Click Buying, Online rewards, Advanced Analytics to know what its users are doing and Social Media features

* Visit www.ismoip.com/Website-enhancement.html to get details on Web enhancement

Ismoip Implements

Users don’t wait to shift their loyalty to your Competitor’s website which is much easier to navigate and use, but now, forkyfashions.com is just as amazing as others

Users now come to website not only to review, buy or browse clothes, but also to win rewards, gift cards & Check the next Forky fashion Collection

Website Enhancement

http://www.ismoip.com/Search-Engine-Optimization.html


When someone searches for “Fashion Store Vancouver”, Ismoip made Forky visible in top 3-4 Search Results (possible with SEO).

* Visit www.ismoip.com/Search-Engine-Optimization.html to get details on SEO


Ismoip Implements

Other keywords for which Forky is now visible in top 3-4 Search results are, “Best Clothing Vancouver”, “Vancouver clothing stores” & much more

Due to Ismoip led SEO , forkyfashions.com is getting 500% more traffic to its Website, from Vancouver

Forky now have a great website, so next step is to make is visible to Search Engines, atleast for users from Vancouver



Twitter presence and customer interaction was enhanced. Forky shells out discount codes on Twitter and it has become one of the most successful marketing campaign

* Visit www.ismoip.com/Social-media.html to get details on Social Media


Ismoip Implements

Forky ensures that users can easily share any design or information from its website on any Social Website

Social Media helped Forky to increase its brand presence and connect with its customers, get great reviews at yelp and increased check-ins at foursquare

621,000+ people from Vancouver are on Facebook, therefore Forky’s fan page created on Facebook, Viral Campaigns are held regularly



Every day a new Twitter discount code is released for offer of the day

* Visit www.ismoip.com/Social-media.html to get details on Social Media Viral Marketing

Viral Marketing Campaigns

Ismoip Implements

Both Campaigns have given Forky a image a new age Social Fashion House

100s of customers everyday are folking to Forky stores to get benefit of their Facebook & Twitter Dicounts, Forky now have 5,670 fans and 11,285 followers

10 of its Facebook fans who discussed something about Forky on its Facebook page are selected for $100 in-store gift cards

http://www.ismoip.com/Social-media.html


E-mail Marketing

Forky sends 1 email/week to its subscribers to update new offering

Paid Ads Marketing*

•Google Ads are run for relevant keywords. Facebook, Yahoo & Bing Ads are also used to capture the Ad tail

You Tube Channel

Forky’s YouTube channel telecast the videos of Contest winners, In-store happenings and reward announcements

* Visit www.ismoip.com/Paid-Ads-Marketing.html to get details on How Ismoip optimizes Paid Ads Campaigns

http://www.ismoip.com/Paid-Ads-Marketing.html


Its Website is no more a cost instead it is a revenue earner

Results Ismoip Results

Forky is much bigger a brand with 1000s of Online conversations going on about Forky Fashions

Forky Fashions is getting increased Return on its Investments (ROI) due to Ismoip

Forky in 5 months has become pioneer Fashion store in using optimal Internet Marketing


Coming up

Two slide Recap


* Visit www.ismoip.com to know more about it

Internet Marketing

Recap 1



Search Engine AdsViral Marketing

Campaigns

E-mail Marketing

Website Enhancement

You Tube Channel

And much more

But you may not need all of these

http://www.ismoip.com/


Because all businesses are not same so Internet Marketing also can’t be same

Ideate•Understanding your business•Locating your customers•Researching Options•Brain Storming Ideas

Implement• SEO, Social Media or Ads•All may not work for you•We chose the best options•Strategically manage them

Results• Unique Brand Building•Customer Acquisition• Increased Return on Investment•Innovating continuously


*Figure estimation method is given on footnote of slides 3

1,940,254Internet Marketing Professionals worldwide*

Do you still think Ismoip is just one of them, if not....


...then reach us by email or phone..

www.ismoip.com

[email protected] or 778.878.5591...

To not only discuss your project...

But to create a life long relationship!

mailto:[email protected]


It might be an end of the presentation

www.ismoip.com

But is the beginning of your relationship with

Ismoip

Self Improvement

Vancouver Internet Marketing by Ismoip