Why Blogging is Good for Your Business

  • Published on
    13-May-2015

  • View
    472

  • Download
    6

Embed Size (px)

DESCRIPTION

Presentation on why blogging is a good marketing tool for your business by SEO Copywriter Gloria Rand.

Transcript

  • 1.and the answer is.

2.

  • If you want to
  • increase
  • your business

Yes! 3. Why Blog?

  • 31 million U.S. Internet users write blogs
  • 104 million people read blogs

W ORD P RESS 4. Why Blog?

  • B etterL istingso n

5. Why Blog?

  • Promote Products
  • Branding
  • Reach New Customers
  • Communicate
  • Become Recognized Expert

6. Need Proof ?

  • Companies that blog get 97% more inbound links to their websites

7. Need Proof ?

  • Companies that blog get 97% more inbound links to their websites
  • Companies that blog get 55% more website visitors
  • Courtesy:

8. How do you get leads?

  • Determine your target audience

9. How do you get leads?

  • Determine your target audience
  • Write about things you know!
  • Share your expertise

10. How do you get leads?

  • Determine your target audience
  • Write about things you know!
  • Share your expertise
  • Ask open-ended questions

11. How do you get leads?

  • Determine your target audience
  • Write about things you know!
  • Share your expertise
  • Ask open-ended questions
  • Respond to comments

12. How do you get leads?

  • Comment on other peoples blogs

13. How do you get leads?

  • Comment on other peoples blogs
  • Provide links to other blogs

14. How do you get leads?

  • Comment on other peoples blogs
  • Provide links to other blogs
  • Invite expert guests

15. How do you get leads?

  • Comment on other peoples blogs
  • Provide links to other blogs
  • Invite expert guests
  • Use other social media sites

16. Simple Rules

  • Include keywords in blog title

17. Simple Rules

  • Include keywords in blog title
  • Keep it short! (250-500 words)

18. Simple Rules

  • Include keywords in blog title
  • Keep it short! (250-500 words)
  • One idea per post

19. Simple Rules

  • Include keywords in blog title
  • Keep it short! (250-500 words)
  • One idea per post
  • Use Pictures or Videos

20. Generate a Response

  • Know your call to action
    • Visit your website
    • Email for a quote
    • Sign up for newsletter

21. Generate a Response

  • Know your call to action
  • Use keywords throughout post

22. Generate a Response

  • Know your call to action
  • Use keywords throughout post
  • Remember your target audience

23. Generate a Response

  • Know your call to action
  • Use keywords throughout post
  • Remember your target audience
  • Start writing!

24. email:[email_address] phone:(786) 942-8321