Why every offline business needs a website

Why Every Offline Business Needs a Website

http://www.lorrainetappermarketing.com

CONSISTENT VISIBILITY

• Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time.


COMMUNICATING WITH CUSTOMERS REGULARLY

• A website gives the business owner a venue for collecting email addresses, which in turn is a vehicle for communication.


BUILD YOUR ONLINE BRAND AWARENESS

• Your website is completely under your control, so businesses can use it to create and promote their brand image.


DEMONSTRATE SOCIAL PROOF

• People make purchasing decisions based on recommendations more than any other factor. By including testimonials from customers, businesses can offer the proof that prospective buyers need.


GO GLOBAL

• As a local business, you have a very limited prospect and customer base. However, once a business goes online, the potential for more sales is only limited by the logistics of shipping.


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Why every offline business needs a website