Basics 2 AdvancedJanuary 2012

Hudson Valley Wordpress Meetup

Presented By: Alex Miranda

Basics 2 AdvancedJanuary 2012

Who Am I?o SEO Marketing since 1998o Editor-in–Chief at PRUndergroundo SEO Manager at Marknet Group Inco Asst Organizer of Hudson Valley Wordpress Meetup

Groupo Executive Chef

Twitter: @prunderground Facebook: http://www.facebook.com/prundergroundGoogle+: http://gotoplus.me/prundergroundEmail: amiranda@prunderground.com

SEO TopicsBasic• Plugins• Site Structure• Keywords & Meta Tags

SEO Topics

Advanced• Optimizing Targeted Keywords• Social Bookmarks• Google SEO Tools• Social Media Press Releases• Google Updates• Resources

Plug-insAll In One SEO Pack• Optimizes your website for search engines

Plug-insRedirection• Manage 301 redirections and keep track of 404 errors• All URLs can be redirected, not just ones that don't exist.

Plug-insSEO Rank Reporter• Track your Google rankings every 3 days and see reports of

your progress in a graph. • View a historical graph of your rankings• Email notifications when any one of your rankings changes• See how many visits come to your website from selected

keywords

Plug-insSEO Rank Reporter

Plug-insSEO Content Control• Helps to identify and clean up various sorts of weak

content, in order to improve a site's quality and to rank better.

Plug-insOnlywire• Manage your social & professional networks• Automatically submit to 50+ sites at the click of a button• Automatically adds tags from your post• Instantly fills out captcha for you.

Plug-insAdditional Plug-ins• Google Analytics for WordPress• Google XML Sitemaps• Meta Robots• WP Super Cache• Headspace2• SEO Friendly Images• Dagon Design Sitemap Generator• FeedBurner FeedSmith• Disqus • CommentLuv

Site StructureContent is King• Clear and Simple. Is your homepage digestible in 5

seconds?• Engage your reader. Write for visitors first. Do not write for

search engines.

Site StructureURL & Permalinks

• Do not use strange characters or numbers• Make sure they are not case sensitive• Use keywords

Site StructureInternal Links

• Point Links back to content within your site• Use Keywords that describe the page.• Do not use irrelevant words in your anchor text

Site StructureSitemaps• Prepare two sitemaps: one for users, one for search engines• XML Sitemaps now matter

Site StructureHTML Sitemap important • HTML Sitemap contains links to all pages within a website.

Site StructureXML Sitemap • Find duplicate content and discover pages on your website.

Designed for search engines.• Caffeine Engine uses it as a way to determine freshness.

Keywords & Meta Tags

• Meta keywords have no SEO value• Research Keywords• Place keywords throughout your site• Keyword Research Tools

Title Tags• Do not use the same title for every page• Create unique title tags for each page• Should contain keywords from content

Meta Description• A snippet of information that describes your web

page.• Create unique meta tag descriptions for each

page• Make sure you add keywords relevant to the

page.

OptimizingOptimize your blog title or release title to rank on first page of Google for targeted keywords.

OptimizingResearch a targeted keyword for which you wish to rank. Use Google trends, keyword tools and Google insights for research.

OptimizingUse the targeted keyword phrase in your title.• Do not use one word keywords.

OptimizingMake sure your summary and description contain the exact targeted keyword phrase you used in the title.

OptimizingMake sure the title is eye-catching

OptimizingLink it to an existing related article on your site.

OptimizingAlways add tags.• Tags help users find content.• Social Bookmarking sites and RSS feeds use tags to identify

content specific information.• Make sure you use tags that are related to your article.

OptimizingAdd title tag and meta description• Make sure your meta description is engaging and contains

the keyword phrase.• Remember people will read the meta description snippet. It

must get their attention.

OptimizingThis is what happens!!

Social BookmarksBookmarking Sites: Use tags so users can find your content.• Digg• StumbleUpon• Reddit• BuzzFeed• Del.cio.us• Friendfeed• Diigo• Technoroti• Squidoo (Lens) Lenses are much like blog posts, except

they're on a single subject.

Hot TipsWriting

Sign up for my newsletter and I will send you a list of all the current update services available.

Hot TipsRobot.txtIf you write a post and add it in two different categories you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)

User-agent: Googlebot

Disallow: /wp-content/ Disallow: /trackback/ Disallow: /wp-admin/ Disallow: /archives/ Disallow: /*? Disallow: /*.js$ Disallow: /*.inc$ Disallow: /*.css$ Disallow: */trackback/ Disallow: /link.php

User-agent: Googlebot-Image Disallow: /wp-includes/

User-agent: Mediapartners-Google* Disallow:

Google Updates• Google Freshness• Query Deserve Fresh (QDF)• Search, plus Your World• Authorship Program

Google UpdatesGoogle FreshnessPlaces greater emphasis on returning fresher web content for certain queries. What are the Factors?

Google UpdatesGoogle Freshness• Age of webpage• How much content you change• How often do you change your content• Adding new pages• Changes to important content above the fold. (navigation &

ads less importance)• Link Growth• FreshRank• User behavior

Google UpdatesQuery Deserve Freshness• The Query Deserves Freshness algorithm favors fresh

content over old content.• QDF will rank hot trending queries ahead of all other search

queries. It is a great way to publish content and beat your competition.

• Monitor trending keywords and topics using Google Trends. • News sites and blogs benefit most from this algorithm. • Regularly submitting releases for target specific keywords is

now huge…

Google UpdatesSearch, plus Your World• It finds relevant personal results just for you based on

people you follow ,your shares and likes.• Must be signed into Google Plus• SEO game changer. Now more than ever it’s important to

blog, submit social media press releases, share, sign up for social bookmark sites and create hub pages.

You can read more about it here http://bit.ly/ylBhCu

Google UpdatesGoogle Authorship Program• Distinguish and validate your content in search results.• Get more followers on Google+.• Help readers discover your other content on the web.

Google UpdatesHow do I know if I have it?• Go to the Google Rich Snippet testing tool & enter your

URL.

Google UpdatesRel=Author• Gives Google Authorship to your content• Must have a Google+ account

Google UpdatesRel=AuthorUse this code for Google+: <a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>Use this code for your author code:<a href="http://www.yoursite.com/yourpost" rel="author">Your Name</a>

Google UpdatesRel=Author• You can also add this plugin:

Allow REL and HTML in Author Bios • Go to users and under bio add the REL=author code.

Google UpdatesHow do I get it?• Create a Google+ Profile• Verify your email and link your content.• Click on Edit Profile.• On the right-hand side, click the Contributor to box, and add all the

sites you write for.• Next, click the Work box.• Click the New contact info box (the last in the list) and type the email

you want to add.• In the list to the left of the email address you just added, click Email.• Click Save, and then click Done editing.• On your profile, click Verify next to the email address you just added.• Google will send a verification message to that email address. Once

you receive it, open it and follow the instructions to verify your email address.

Google UpdatesSearch, plus Your World• When you submit a release, the more sites that link to it,

the more people will see it in their personalized results.• This is the NEW SEO.

SMPRWhy Use Them?• Rank higher in search engines within minutes• Appear in Google News fast• SEO & social media all in one • Target hard to find keywords• Immediately generate inbound links• Google Freshness update• Instantly share on social networks, bookmarking sites, hub

pages and more

Google Tools• Google Analytics• Google Webmaster Tools• Google Keyword Tool• Google Trends• Google Rich Snippet

Google ToolsGoogle Analytics• Real Time Beta • Widgets• In-Page Analytics• Events• Advanced Segments

Google ToolsGoogle Webmaster Tools• See information about how Google crawls, indexes and

ranks your site Widgets• Analyze search data• See who links to you• Submit & Update Sitemaps

Google ToolsGoogle Webmaster Tools

Google ToolsGoogle Keyword Tools• Perform Google research for keyword ideas using any

combination of Keywords, a URL and category• Estimate traffic on keywords• Compare stats for your keywords

Google ToolsGoogle Keyword Tools

Google ToolsGoogle Trends

Google ToolsGoogle Rich Snippets

Resources• www.prunderground.com• www.marknetgroup.com• www.seobook.com• http://googleblog.blogspot.com/• www.seomoz.com• www.google.com/.../

search-engine-optimization-starter-guide.pdf• http://www.searchenginejournal.com• http://searchengineland.com • www.google.com/webmasters/ • http://websitegrader.com/

Lets Talk Feel free to email me if:• If you want free bonus SEO material• SEO recommendations for you website.

Attendees, receive a 25% discount on a social media press release when you email and follow me.

Email: amiranda@prunderground.comTwitter: @prundergroundFacebook: www.facebook.com/prundergroundGoogle+: http://gotoplus.me/prundergroundWeb: http://www.prunderground.com http://www.marknetgroup.com