Alex Miranda the Editor-in-Chief of PR Underground WordPress SEO presentation covering: SEO Basics, WordPress SEO Plugins, Google Analytics & Webmaster Tools, The hidden WordPress SEO Features Most People Miss, Exposure on bookmarking sites and social media, How to optimize for competitive search terms
Text of WordPress SEO Beginner to Advanced
Basics 2 AdvancedJanuary 2012
Hudson Valley Wordpress Meetup
Presented By: Alex Miranda
Basics 2 AdvancedJanuary 2012
Who Am I?o SEO Marketing since 1998o Editor-in–Chief at PRUndergroundo SEO Manager at Marknet Group Inco Asst Organizer of Hudson Valley Wordpress Meetup
SEO TopicsBasic• Plugins• Site Structure• Keywords & Meta Tags
Advanced• Optimizing Targeted Keywords• Social Bookmarks• Google SEO Tools• Social Media Press Releases• Google Updates• Resources
Plug-insAll In One SEO Pack• Optimizes your website for search engines
Plug-insRedirection• Manage 301 redirections and keep track of 404 errors• All URLs can be redirected, not just ones that don't exist.
Plug-insSEO Rank Reporter• Track your Google rankings every 3 days and see reports of
your progress in a graph. • View a historical graph of your rankings• Email notifications when any one of your rankings changes• See how many visits come to your website from selected
Plug-insSEO Rank Reporter
Plug-insSEO Content Control• Helps to identify and clean up various sorts of weak
content, in order to improve a site's quality and to rank better.
Plug-insOnlywire• Manage your social & professional networks• Automatically submit to 50+ sites at the click of a button• Automatically adds tags from your post• Instantly fills out captcha for you.
Plug-insAdditional Plug-ins• Google Analytics for WordPress• Google XML Sitemaps• Meta Robots• WP Super Cache• Headspace2• SEO Friendly Images• Dagon Design Sitemap Generator• FeedBurner FeedSmith• Disqus • CommentLuv
Site StructureContent is King• Clear and Simple. Is your homepage digestible in 5
seconds?• Engage your reader. Write for visitors first. Do not write for
Site StructureURL & Permalinks
• Do not use strange characters or numbers• Make sure they are not case sensitive• Use keywords
Site StructureInternal Links
• Point Links back to content within your site• Use Keywords that describe the page.• Do not use irrelevant words in your anchor text
Site StructureSitemaps• Prepare two sitemaps: one for users, one for search engines• XML Sitemaps now matter
Site StructureHTML Sitemap important • HTML Sitemap contains links to all pages within a website.
Site StructureXML Sitemap • Find duplicate content and discover pages on your website.
Designed for search engines.• Caffeine Engine uses it as a way to determine freshness.
Keywords & Meta Tags
• Meta keywords have no SEO value• Research Keywords• Place keywords throughout your site• Keyword Research Tools
Title Tags• Do not use the same title for every page• Create unique title tags for each page• Should contain keywords from content
Meta Description• A snippet of information that describes your web
page.• Create unique meta tag descriptions for each
page• Make sure you add keywords relevant to the
OptimizingOptimize your blog title or release title to rank on first page of Google for targeted keywords.
OptimizingResearch a targeted keyword for which you wish to rank. Use Google trends, keyword tools and Google insights for research.
OptimizingUse the targeted keyword phrase in your title.• Do not use one word keywords.
OptimizingMake sure your summary and description contain the exact targeted keyword phrase you used in the title.
OptimizingMake sure the title is eye-catching
OptimizingLink it to an existing related article on your site.
OptimizingAlways add tags.• Tags help users find content.• Social Bookmarking sites and RSS feeds use tags to identify
content specific information.• Make sure you use tags that are related to your article.
OptimizingAdd title tag and meta description• Make sure your meta description is engaging and contains
the keyword phrase.• Remember people will read the meta description snippet. It
must get their attention.
OptimizingThis is what happens!!
Social BookmarksBookmarking Sites: Use tags so users can find your content.• Digg• StumbleUpon• Reddit• BuzzFeed• Del.cio.us• Friendfeed• Diigo• Technoroti• Squidoo (Lens) Lenses are much like blog posts, except
they're on a single subject.
Sign up for my newsletter and I will send you a list of all the current update services available.
Hot TipsRobot.txtIf you write a post and add it in two different categories you are creating duplicate content. Use This: (You can also use a plugin called Meta Robots)
Google UpdatesGoogle Authorship Program• Distinguish and validate your content in search results.• Get more followers on Google+.• Help readers discover your other content on the web.
Google UpdatesHow do I know if I have it?• Go to the Google Rich Snippet testing tool & enter your
Google UpdatesRel=Author• Gives Google Authorship to your content• Must have a Google+ account
Google UpdatesRel=AuthorUse this code for Google+: <a href="https://plus.google.com/12345678901234" rel="author">Your Name</a>Use this code for your author code:<a href="http://www.yoursite.com/yourpost" rel="author">Your Name</a>
Google UpdatesRel=Author• You can also add this plugin:
Allow REL and HTML in Author Bios • Go to users and under bio add the REL=author code.
Google UpdatesHow do I get it?• Create a Google+ Profile• Verify your email and link your content.• Click on Edit Profile.• On the right-hand side, click the Contributor to box, and add all the
sites you write for.• Next, click the Work box.• Click the New contact info box (the last in the list) and type the email
you want to add.• In the list to the left of the email address you just added, click Email.• Click Save, and then click Done editing.• On your profile, click Verify next to the email address you just added.• Google will send a verification message to that email address. Once
you receive it, open it and follow the instructions to verify your email address.
Google UpdatesSearch, plus Your World• When you submit a release, the more sites that link to it,
the more people will see it in their personalized results.• This is the NEW SEO.
SMPRWhy Use Them?• Rank higher in search engines within minutes• Appear in Google News fast• SEO & social media all in one • Target hard to find keywords• Immediately generate inbound links• Google Freshness update• Instantly share on social networks, bookmarking sites, hub
pages and more
Google Tools• Google Analytics• Google Webmaster Tools• Google Keyword Tool• Google Trends• Google Rich Snippet
Google ToolsGoogle Analytics• Real Time Beta • Widgets• In-Page Analytics• Events• Advanced Segments
Google ToolsGoogle Webmaster Tools• See information about how Google crawls, indexes and
ranks your site Widgets• Analyze search data• See who links to you• Submit & Update Sitemaps
Google ToolsGoogle Webmaster Tools
Google ToolsGoogle Keyword Tools• Perform Google research for keyword ideas using any
combination of Keywords, a URL and category• Estimate traffic on keywords• Compare stats for your keywords