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Examples of the trend "you".
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YOUA strong trend
Get the information YOU want
Publish yourself
Be an innovator
Sell your things yourself
Be a banker yourself
Source: http://niketroupebattle.com/
Design your own shoes
Source: http://www.heinzketchup.de/deine-eigene-flasche/
Individualize your ketchup bottle
Source: www.bmw.com
Design your own car
Source: The Nokia Morph Concept. http://www.nokia.com/A4852062
Music player
Wrist watchPhone
Adapt your communication device to YOU