A N I N S I G H T I N T O 2 0 1 7 D I G I TA LM A R K E T I N G P R E D I C T I O N S

~ S K Y B O U N D D I G I T A L L L C

INTRODUCTION2017 i s knocking at the door and a chal lenging year for digital marketers

l ies ahead . Mobile and in terne t usage cont inues to rise as usual and i t looks l ike tradit ional market ing me th ods can no longer be the sole

choice for businesses to p romote their brands across the globe . Here we will look at the growing technologies th a t will domina te the Digital

Marketing landscape in 2017.

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02THE RISE OF AR & VRAugmented Reality ( AR) which i s qui te different f rom Virtual Reality ( VR) i s going to be the next big up d a t e for marketers and users . Pokémon Go has already given us an experience of AR and showed how marketers can benefi t f rom i t. AR and VR will change the way how marketers and customers in teract with each o ther as AR- enabled games , apps , and ads will soon be available in the near future .

03HIGHER ROI THROUGH LIVE VIDEOSThe recent int roduct ion of l ive video s t reaming th rough various apps and social media pla tforms l ike Facebook has been a massive success . People are enjoying the l ive mo me nt s l ike this year’ s f i rst US Presidential deba te . Brands are looking to come up with apps for l ive s t reaming options to s t reng then their re lat ionship with existing customers and to genera te new customers .

04WEARABLES AND SMART DEVICESWearables and smart devices are already in use bu t in 2017 we can expect a higher usage of such devices and a greater pene t ra t ion in the areas which were not used to such facilities . Along with Apple i Watch , Google Glass a lot of other devices will soon be launched in the future which will eventually change the system of local marketing .

05DOMINANCE OFINSTANT MESSEGAING APPSText market ing will no longer be of much use for marketers as instant messaging apps l ike Whatsapp have become the primary plat form for users . However , Whatsapp i s l ikely to give marketers some good news with their new option for ‘ Commercial Messaging ’ in 2017

06IT'S ALL ABOUT ENGAGEMENTRelying on influencers to channel some of their audience might end up with unfruitful results i f fake profiles and low e n g a g e me n t ra tes are not analyzed properly . Focus should be on how much e n g a g e me n t an influencer can actually produce ra ther than the count less follower l i st.

S K Y L A U N C H

D E S I G N S T U D I OB R A N D G U I D E L I N E S 2 0 2 5

07QUALITY CONTENTQuality con ten t along with good conten t

market ing st ra tegies by marketers i s a mus t for businesses to stay in the compet i t ion . Demand for skilled con ten t writers will surely increase . On the o ther side , paid digital market ing activities are a mus t in 2017 and hence need of quality paid con ten t s for promot ion ga ined high importance .

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