NAME AYAZ KHANID 6932Topic: joint Venture of Sony Ericsson

HISTORY OF ERICSON COMPANY GALLERY

HISTORY OF SONY COMPANY

SONY ERICSON JOINT VENTURE

THE VISION OF THE COMPANY IS

To become the communication entertainment brand,

by inspiring people to do more than just communicate, and enabling everyone to create and participate in entertainment experiences.

MOTIVATION BEHIND THIS JOINT VENTURE

Transaction Cost Economics

Resource-based technical knowhow

Expertise

knowledge

REASONS FOR JOINT VENTURE

The main reason for the venture was to integrate Sony's consumer electronics expertise with Ericsson's technological knowledge in the communications sector

WHY JOINT VENTURE IS NOT SUCCESSFUL?

Customer base products

Innovative products

Attract the customer

Advance mobile version

R & d

Proactive approach

JOINT VENTURE ALWAYS SUCCESSFUL IF COMPANY SET A TARGET: because it shows that in which direction they

are moving.

not meeting the set date profit, due to which they face loss.

Not properly research and development

Not properly done strategies, and EFE, IFE.