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UR
WELCOMETO
PRESENTATION
GROUP MEMBERS
NAME IDMd. Asif Mahbub 11121101250
Md.Masum Billah 11121101090
G.M. Shariful Islam 11121101088
Joyanta Mondal 11121101030
Md. Ashfaq Ashikul 11121101035
INTRODUCTIONBiman Bangladesh Airlines, is the national flag carrier airline of Bangladesh.The airline provides international passenger and cargo services to Asia and Europe, as well as major domestic routes inside Bangladesh. It has air service agreements with 42 countries and currently flies to 16 different countries.
HISTORY
On 4 February 1972, Biman started its domestic services, initially linking Dhaka with Chittagong, Jessore and Sylhet, using a single Doglas DC-3 acquired from India. Biman Bangladesh Airlines was established on 4 January 1972 as Bangladesh's national airline.
HISTORY
1st Aircraft of Biman Bangladesh Airlines in 1972
Fokker F-27 in1972
FLIGHT CLASSES
A two-class service (J and Y) is operated on all of Biman's airliners.
Business Class Economy Class
Business Class
Economy Class
IN-FLIGHT EMINITIES
Every aircraft of “Biman” is equipped with modern in-flight entertainment. Every seat is fitted with personal touch LCD screen displays. It is loaded with movies, songs and games. It is in two languages – English and Bengali.
LCD SCREEN
DESTINATIONS
As of July 2014, Biman serves 22 destinations, 19 of them international.
However, the carrier has air service agreements with 43 countries.
The airline operates flights to several destinations in the Middle East, some destinations in South and South East Asia; London, Rome and Frankfurt in Europe.
DESTINATIONS
Some domestic flights of Biman Bangladesh Airlines –
Dhaka to -
Comilla Barisal Ishurdi Jessor Sylhet
Thakurgaon Cox’s Bazar Chittagong Rajshahi Saidpur
DESTINATIONS
Some international flights of Biman Bangladesh Airlines –
Bangladesh to -
Singapore Germany Malaysia Thailand
United Arab Emirates
United Kingdom United States Saudi Arabia Netherlands Hong Kong
DESTINATIONS
Some destinations of Biman Bangladesh Airlines out of Bangladesh –
Bangladesh to -
Pakistan Belgium Bahrain Greece Burma
Kuwait France Oman Japan Nepal
Qatar India Italy Iraq
SERVICES
Today we’ll discuss about 5 services of Biman Bangladesh Airlines.
Services are –
Hazz-Flight Biman Cargo Biman Maintainance Biman Airlines Training Centre (BATC) Biman Flight Catering
Center (BFCC)
SUCCESSFUL SERVICES
Successful services ofBiman Bangladesh Airlines –
Hazz-Flight Biman Maintainance Biman Airlines Training Centre (BATC) Biman Flight Catering Center (BFCC)
UNSUCCESSFUL SERVICES
Unsuccessful services of Biman Bangladesh Airlines –
Biman Cargo
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
In addition to normal passenger as
Bangladesh is an Islamic country.
Thousands of Bangladesh’s Muslim
goes to Mecca annually for the Hajj.
Biman carries a major portion of
these population.
PRODUCT
HAZZ-FLIGHT
SUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
While the air cargo industry in Bangladesh grew by 16.5%. Biman’s cargo operations remained constant when private operators such as Bismillah Airlines, Best Aviation and Air Bangladesh witnessed a 108%growth from the previous year.
PRODUCT
BIMAN CARGO
UNSUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Biman maintenance saves the cost of
Biman as well as earn a huge money
by providing the maintenance and
repairing service to the other foreign
and local airlines and utilizes this
sector to earn a lot of money.
PRODUCT
BIMAN MAINTANENCE
SUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Bangladesh Airlines Training Centre (BATC) used to train a large number of existing and new employee. BATC trains not only the staffs of Biman but also the higher officials of some other local and foreign airlines and earn some money from this program.
PRODUCT
BATC
SUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Biman Flight Catering Center (BFCC) earns around tk 10 crore profit in a year. Apart from supplying food to Biman Bangladesh Airlines BFCC gets casual order from all 18 international airlines operating in Bangladesh. On average, the five foreign airlines take 25000 meals daily.
PRODUCT
BfCCSUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
In Hazz-Flight fair per person in Biman Bangladesh Airlines:]
Economy class $950 Business class $1300
In other airlines the fair starts from $2000
PRICE
HAZZ-FLIGHT
SUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Though it charges low price but
because of it is slower than other
airlines. Yet it is unsuccessful.
BIMAN CARGO
UNSUCCESSFULL
PRICE
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
It charges low but ensure better
quality than others that’s why it is
successful.
BIMAN MAINTANENCE
SUCCESSFULL
PRICE
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
BATC
SUCCESSFULL
PRICE
It charges low but ensure better
quality than others that’s why it is
successful.
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
The cost of meal in Biman Bangladesh Airlines:
Economy class ranges from $8 to 10
Business class meal about $20
In other airl ines it starts from $30
BfCCSUCCESSFULL
PRICE
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Every year a fair use to be arrange. During this fair, several packages are presented.]
Biman also gives advertisement for promotion in radio and television targeting Hazz-Flight.
PROMOTION
HAZZ-FLIGHT
SUCCESSFULL
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Biman didn’t take
any step to promot
cargo.
BIMAN CARGO
UNSUCCESSFULL
PROMOTION
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
By branding with the logos of Biman Bangladesh Airlines in Bus, Micro or car, the organization also gets promoted. Stickers, posters are pasted on the glass of car or micro for promotional purpose of Biman Maintenance.
BIMAN MAINTANENCE
SUCCESSFULL
PROMOTION
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
BATC
SUCCESSFULL
Some awareness
advertisings are
p r o v i d e d b y
sponsors for
BATC.
PROMOTION
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Free meal use to be
served to its loyal
customers. Biman
also release some package in each
flight and in fair relating BFCC.
BfCCSUCCESSFULL
PROMOTION
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
PLACE
Distribution of product in airline marketing refers to all aspects of link between the airline and the p a s s e n g e rs. Because of recent development particularly in the area of e l e c t r o n i c t e c h n o l o g y there are several approaches to reach it’s product to the clients.
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
Airline has to choose the suitable one depending on it’s existing capacity, demand, market condition and competitors activities. The core product for he airline passenger is transportation of person in an aircraft in a seat with the facility to carry along with the personal belongings.
PLACE
4P’S ANALYSIS OF SUCCESSFUL AND UNSUCCESSFULL SERVICES
To ensure this core of product to the valued customers,
Computerized Reservation System(CRS) has taken a vital role with its progressive technology.
PLACE
CRS
CONCLUTIONBiman Bangladesh Airlines is an
emerging company. It has huge
opportunities to be successful as an
airlines. The services which are now
unsuccessfull hope those will be
successfull. We will be proud of the
success of Biman Bangladesh
Airlines in near future.
ANY QUESTION
THANKY U
