Bsl Securite luxury hotel presentation

February 2015

Security Service Luxury Hotels

Groupe BSL, a new approach

to physical security and hospitality

Daniel Zaffran – Director, International Accounts

February - 2015

Groupe BSL, une nouvelle approche de la surveillance humaine et de l’accueil

Prestations d’hôtesses et de gardiennage, sûreté et sécurité

1 © Copyright Groupe BSL - Document confidentiel - Toute reproduction interdite sans autorisation

GROUPE BSL • Founded in 1990, BSL Sécurité is an established player in the security sector.

• Groupe BSL specializes in the prevention and management of risks to ensure the safety and

security of people and property.

• Our customer relations, the professionalism of our employees, and the relevance and

proximity of our full suite of capabilities is backed up by a soundly structured company.

HOTEL SPECIFIC CAPABILITIES

Security Agents

Access Control

On-Site and remote Surveillance

Parking Lot Security

Fire Safety teams, as mandated in France for buildings over a certain size

15 years of experience securing hotels

Currently conducting security for 34 hotels in France, with the 35th starting next

month

The majority of our hotel contracts are in the South, around Marseille and Cannes.

We service 3 hotels in Paris at this time.

KEY NUMBERS

18M€ of turnover in 2014.

4 national agencies: Paris, Marseille, Lyon and Cannes.

2 international agencies: New York and Tel Aviv.

3 branches: Toulon, Toulouse, Bordeaux.

More than 550 employees: 98% of permanent contracts including 90% of full-time

contracts. A partnership network with access to 2000 personnel.

Each of our services is guided by our values

Respect – Integrity – Excellence – Team Spirit




LUXURY HOSPITALITY

Conscious of preserving the image of its luxury customers, BSL has set up a special organization that

guarantees physical security, reception service and responsiveness adapted to the specific needs of

the high-end sector. Personalized and consistent with the requirements of the hospitality industry, this

organization makes it possible to meet the needs and expectations of our customers.

We can demonstrate the success of our qualified and meticulous services through the experiences of

our loyal clients. The following are some examples:

Pullman Palm Beach à Marseille, a prestigious facility of

Accor Hotel Group situated on the Corniche Kennedy in

Marseille, frequented by tourists and notable VIPs.

Service: A security agent mans the hotel from 6pm to 6 am,

securing the facility for the night shift. The service

requirements for this location changes based on the season,

with increased security applied in the summer months.

We have provided the security here for over 10 years. Mr.

Lellouch, the security manager of the hotel would be happy

to provide a reference and answer any questions you have

about working with us.

Sofitel Vieux Port à Marseille, an ACCOR Group hotel,

situated on a historical site in the old port of Marseille.

Service: A fire safety team securies the hotel for the night

hours. This service can be customized to suit the specific

needs of the client and to optimize security. Our security

agents are there as well.

We have been the security provider at this Sofitel for two

years. Our operations branch in Marseille maintains

overwatch on our services here to guarantee the highest

level of service.




Carlton à Cannes, a famous site belonging to the

l’Intercontinental Hôtel Group, whose location on ‘la

Croisette’ attracts multitudes of tourists and VIPs, most

notably the Cannes Film Festival

Service: A team of security agents is in place 24 hours a day,

including a team leader. In charge of the hotel's entire

security posture, our agents are sure to remain discreet for

the comfort of the guests, especially during the summer

season when crowds come to the Carlton. We have secured

this hotel for 2 years.

Our operations branch in Cannes monitors and controls the

delivery of the Carlton’s security service, ensuring

compliance with the requirements of the client.

Intercontinental Hôtel Dieu à Marseille, of the Intercontinental Hôtel Group

Service: We have had two teams and a fire safety officer in place here for almost

two years. Our agents ensure the physical security and fire safety of the

customers, staff and facility. As the hotel is brand new, BSL took part in the set-

up and installation of its security package. This has enabled an excellent

relationship with the hotel security manager Sir Oscar Santana.

Always on top of our service we regularly meet with the Security Officer to

address any difficulties and needs with optimal responsiveness.




GENUINE LUXURY EXPERTISE Aware of the requirement to meet the unique needs of securing Luxury Hotels, we have developed a

specific internal recruitment methodology with criteria requirements in line with the expectations of

our customers.

With a careful eye to appearance and a desire to be in line with the market, we have methodically

adapted selection criteria, training and monitoring to the standards of the luxury hospitality market.

Responsiveness is at our core, and it is a guaranteed element of our performance.

The agents are impressed upon to maintain brand awareness and a fastidious appearance.

Relationship with luxury sector clients can sometimes be sensitive, so it is important that we bring to

the mission agents that are, psychologically and socially suited to the atmosphere, an acute sense of

observation, and respectful of the rules of courtesy. For this we regularly practice scenario-based

training and tests with our teams to anticipate their reactions to each potential situation.

Our recruitment and training manager ciruclates throughout all of our branches and sites to regularly

verify that the agents and teams have properly intregrated all of their training.

We educate our agents on the sensibilities of the luxury mentality, in a training comprised of the

following modules.

1. ‘La Luxe Attitude’: because they are working in an upscale or luxurymarket, an employee must master the subleties and codes of the culture;

2. An excellence in the management of service dans in a high-end environment;

3. How to anticipate and defuse a difficult situation in a high-end setting;

4. The sale of luxury in the hotel industry: the art of selling a product or service at a premium emotional value;

5. The sale of Luxury in the Retail Universe: The art of selling a product or service at a high emotional value;

6. Self Image: your know-how must be perfect, but it is the quality of your manners and attitude that will make all the difference in the end;

7. The Art of cultural adaptation: how to better accommodate the foreign customers in a high-end or luxury environment.




The idea is to train everyone to attain his peak value within the team, highlight the impact of his image in a customer relationship, to analyze the expectations of his interlocutor in both social and emotional terms. Only a service that integrates the Human Dimension can offer an emotionally satisfying experience to the Customer. Welcomed, listened to, and guided, the client subtly invests trust and enters a positive dynamic: satisfied, he will return!

To establish a genuine emotional footprint by providing each customer the personalized

‘little bit extra’ that will make them fell unique

Such is the state of mind we wish to convey to all our counterparts

BSL Sécurité advocates proper appearance and attitude:

- Slim fitting black suit

- White shirt with plain french collar - Black tie - Black Leather Dress shoes with black laces (polished) - Plain black socks - No tank tops or undershirts - A BSL pin on the suit jacket - No visible belt buckles - No piercings - No color contact lenses - Close shave every day - Clean, styled hair - Impeccable personal hygience

All of our guards sport simple and classic attire, regardless of the season All of our agents are provided with "conflict management" training and environmental education.

OTHER BSL SECURITE CLIENTS IN THE LUXURY SECTOR




AN ESTABLISHED AND SOLID ENTERPRISE

The multiple certifications of economic organizations demonstrate our financial strength, but also prove complete transparency vis-à-vis our partners

GROUPE BSL OFFICES

F3 (high)

Risk: low or non-existent

8/10

Risk: low or non-existent

86/100

Risk: low




CERTIFICATIONS AND COMMITMENTS

For GROUPE BSL, quality service begins with the relationship between the company and its employees.

With great attention to regulations, the group’s companies ensure good practices and respect for each

one of its employees. These commitments have been recognized by the following institutions: Diversity

Charter; Ethics Charter; Anti-corruption Charter; Sustainable development Charter; IT Charter…

Moreover, in order to promote full disclosure to our clients and employees, all of our declarations and

certificates can be verified on the website www.attestationlegales.fr. Our clients and employees can

access our intranet to increase efficiency and transparency.

This set of practices has allowed us to obtain the following partners and certifications:

Other certifications are

currently in the process of being obtained by the organizations concerned.

CONTACT

I am based in the United States, at your disposal for any and all matters.

mailto:[email protected]

Services

Bsl Securite luxury hotel presentation