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Presentation on Profile & Development of New

Hotels & Resorts Projects

Profile Of Mr Subodh V. Gupte Aum Consultants is a full service Hotel & Resort

Project & Management Consultants Company. We consult Business Hotels, Boutique Hotels, Budget Hotels, Theme Resorts, Camping Resorts, Clubs, Theme Restaurants, Conference & Banquet Halls & so on and deliver clients with the result driven Hospitality Management Services in all areas of Hotels.  We provide a detailed Consultancy in Hotel Project Technical Planning and ensures the delivery of optimum returns on the investment. Our focused attitude ensures leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.

Mr Subodh Gupte, Principal Consultant started this Hospitality Consultancy Services in April 2014

A dynamic business leader with a proven track record in the hospitality industry. He has put his vast experience to good use by replicating success in domestic and international markets along with major full service operations in Resort, Convention, Business Transient and Boutique Settings.

He is adept at delivering profits and good returns investment by executing strategies for robust bottom line and quality delivery. He puts his strong leadership, communication skills and knack of recruiting right candidate to good use. At the same time, he has been promoting good camaraderie among the candidates that has provided a stepping stone for earning promotions.

He is armed with a Diploma in Hotel Management Catering Technology & applied Nutrition from IHMCTAN, Dadar, Mumbai, in 1982.

Mr Gupte has extensive exposure in hospitality for the last 30 years to name a few – Ramada Inn Palm Groves (Mumbai), Taj Blue Diamond (Pune), Duke’s Retreat/Upper Deck Resort (Lonavala), 250 rooms Five Star Hotel at Baroda by Kamat Hotels, 125 rooms Five Star Hotel -Daspalla Hotels, Hyderabad & setting up of operations of four Hotels of Blanket Hospitality Ventures in Kerala He was instrumental in setting up Greenarth Leisure Pvt Ltd, a Chain of Theme Resorts all near Mumbai

Vision To offer Advisory & Consulting

Services for Hospitality Projects & Operations with the focused attitude of Reducing Costs & Increasing Revenues

Mission To focus on clients agenda and

deliver optimum returns on the investment. To ensure leverage of hotel assets, greater occupancy, and enhanced levels of service quality and operational performance.

Boutique HotelsBusiness Hotels

Theme Resorts

Sports Resorts

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Adventure Tourism Resorts

Agri Tourism

Suggested Business Models

Camping ResortsTented Jungle Lodges

SN Type of ServicePROJECT STAGE

A Initial Start-Up Services Conceptualization of a Project B Construction and Design Services Physical Infrastructure & Facilities {Pre-Planning

StageC Planning of Technical Areas & Implementation {Drawing Board Stage}

Phase – I {Pre-Approval Stage for Town Planning}, Phase – II {Post Approval Stage from Town Planning Dept.} , Phase – III {Post Construction Stage}

D F&B Designs & Plans – Phase I {Interior Designing}, Phase II {Operations}PRE- OPENING STAGE {TWO MONTHS PRIOR TO OPENING)

A Hotel Operations and Management ServicesB Marketing Services (Only Advisory)C Final Touch Up

POST-OPENING STAGE {Ltd for 30 Days}A Increasing Profit and Sales - Financial ServicesB Value Additions {Performance Enhancement & Audits}

Index of Hospitality Services Offered

PROJECT STAGEA. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION

1. Detailed analysis of market/ industry – location wise & suggesting probable locations for an economically viable hotel/resort

2. Advising multiple options for possibilities of entering into the hospitality industry.

3. Assistance in market feasibility study (through reputed agency)

4. Advising various options of hospitality search - lease / buy-out.

5. Creation of well- structured organization & assistance in formation of hospitality company

6. A brief on destination promotion, government initiatives to take up the project

7. We will prepare an investor presentation of your Hotel/Resort

8. This presentation will be prepared based on the project details provided by promoter

9. This presentation will include following: Details about promoters Resort Layout Details of Rooms with dimensions, design images Resort positioning in terms of targeted customers Resort fact file Resort business plan Resort facilities and amenities Revenue projections for 3 years Benefits to the investor & ROI

PROJECT STAGEA. INITIAL START-UP SERVICES & PROJECT CONCEPTUALIZATION

Conceptualization of A Project - Keeping the very strong vision in mind, we can assist you from the beginning of a project - such as the overall conceptualization and development of the project, as well as the implementation and execution of the project, to the final stages of marketing and sales of its retail real estate components. In nutshell from Concept to Conceptualization.• Conceptualization of a hotel project• Advising on various concepts – commercial hotels & resorts,

theme resorts – Agri Tourism, adventure tourism, sports tourism, club houses, theme restaurants etc.

• Re-concept of existing food and beverage facilities & advising how to make it a profitable

• Advising correct concepts and space allocations for projects

PROJECT STAGEB. CONSTRUCTION AND DESIGN SERVICES PHYSICAL INFRASTRUCTURE & FACILITIES {PRE-PLANNING STAGE}1. Site visit & investigation

2. Preparing preliminary concept & design3. Meeting various architects & assistance in final

selection of architect, structural consultant, PMC (Project Management Consultant) & MEP Consultants (Mechanical Electrical & Plumbing)

4. Site analysis of available space, utilities, traffic, parking, etc.

5. Preparing basic cost & estimate (BOQ) for the project in consultation with PMC/Architect

6. Preparing Basic project report with financials7. Preparing Business Plan with a road map based on

concept

• PHASE – I {PRE-APPROVAL STAGE FOR TOWN PLANNING}

1. Preparing a detailed note for architect as per detailed FSI & area allocation2. Area allocation and planning of all B.O.H. areas (Back of House) – All service deptts in consultation with

Architect3. Area allocation and planning of all F.O.H. areas (Front of House)- Restaurants, Banquets, Reception etc in

consultation with Architect4. Assistance in application for tourism approval & Star Category Classification (One Star to Five Star) in project

stage5. Advising & obtaining any incentive schemes from Govt – Central & State applicable at that point of time if any6. Assistance in planning major infrastructure – water, electricity, EPABX, RO plant, DG set with area allocation7. Assistance in planning HVAC (Heating Ventilation & Air-Conditioning)8. Assistance in finalizing areas and components of server room along with computer systems design9. Interior design, design specification formation & freezing overall projects concepts10. Architect will submit Project plan to Town Planning dept. for approval & after due approval, construction

begins on site

PROJECT STAGEC.

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PROJECT STAGEC. PLANNING OF TECHNICAL AREAS & IMPLEMENTATION

PHASE – II {POST APPROVAL STAGE FROM TOWN PLANNING DEPT.}

1. Detailed functional planning of basic facilities & services – Rooms and all Public Areas in consultation with Architect

2. Detailed Functional planning of all BOH (Back of House) areas in consultation with Architect

3. Detailed Functional Planning of all FOH (Front of House) & Service Departments in consultation with Architect

4. Project construction will begin after this stage

1. Preparation of furniture, fixtures, and equipment specifications plan

2. Selection of capital equipment – assistance in managing the procurement, installation and start-up

3. Cuisine & menu planning, Kitchen planning in totality, inviting equipment quotations and their evaluation & approval. (Before Kitchen designing menu planning is mandatory)

4. Invitation of quotations for F&B and House-Keeping & laundry services

5. Property management software evaluation and invitation of quotations

6. Assistance in application for operating licenses7. Selection of graphics & ad-design & formation of hotel website8. Printing agency selection & coordination

PHASE – III {POST CONSTRUCTION STAGE}

PROJECT STAGEC. PLANNING OF TECHNICAL AREAS &

IMPLEMENTATION

D. F&B DESIGNS &PLANSPHASE I (INTERIOR

DESIGNING)1. Coordination with the interior designer on

concepts2. Development of all F&B areas and designing of

infrastructure in correlation with concept 3. Advise and realignment of layouts and technical

details on ambience lighting, music, service, seating

4. Equipment, details of counter designs (buffet, bar, hostess desk etc.)

5. Designing of LPG gas range & appointment of a reputed licensed agency

6. Table top designs for all table layouts in synergy with the concept

7. Development of color combinations and perspectives & concept designs

8. At this stage, hotel construction is complete in totality

PHASE II (OPERATIONS)1. Preparation of menu & design coordination with

graphic advt. agency2. Placement of purchased equipment for kitchen,

stores, purchase of branded food stuffs etc3. Re-alignment of kitchen equipment & smooth

trials of equipment4. Preparing purchase list of kitchen utensils, cutlery,

crockery, glassware, etc & assistance in procurement through reputed vendors

5. Role plays for F&B staff6. Operational planning of food and beverage

Departments. In totality – restaurants, coffee-shops, in room dining, conference & banquet lawns, business centre etc

7. Designing of F&B controls & systems8. Menu trials & food tasting

Pre-Opening Stage {Two Months prior to opening}A. Hotel Operations & Management services

1. Designing & implementation of brand standards2. Planning of hotel operations in & Service Departments in synergy with hotel design3. Planning of organization chart and hierarchy, Manpower projections and planning,

planning of HR – staffing & recruitment either internally or through reputed agency, Selection & appointing select HOD’s & staff for trial runs.

4. Planning of front office Departments, lobby, back office, admin office etc5. Preparing exhaustive list of operational material to be purchased6. Coordination of purchase of operational supplies for various areas7. Setting up operational systems for the functioning of: F&B service, kitchen,

purchases & stores and sales & marketing along with trial runs or play roles8. Preparing of SOP’s for all Departments and conducting their role plays9. Setting up of rooms with all necessary furniture, mattresses, amenities, linen,

toiletries, House-Keeping Departments, linen rooms, laundry room etc10. Preparation of operational policies for all Departments, press release, launching

plan/trial runs

• B. Marketing Services (Only Advisory)1. (This will be executed through employed staff

members so that the organization learns how to implement this. We will not be directly involved in the marketing activity. Aum Consultants are not your Business Managers & will not be held responsible for business generation. Promotors can take their own business decisions)

2. Preparing detailed marketing & sales action plan along with well-defined strategies

3. Market positioning of resort and define customer base

4. Recruitment of sales team 5. Formulating systems & procedures for sales

team & Sales & Marketing Deptt.6. Preparation of letter of introduction,

finalization of tariff, resort fact file and basic presentations

7. Appointing agencies for tele-calling, e-mails, SMS Campaign, newspapers teasers, hoardings etc.

C. Final Touch Up

1. Trial runs for hotel management software systems2. Pre-opening installation of efficient operational

systems3. Implementation of marketing, publicity and

advertising campaigns through mkt. Staff4. Control systems for all service Departments5. Grand opening and handing over with 1 month of

operations monitoring

8. PR parties and inviting corporate bookers and who’s & who of city

9. Suggesting Travel Agent’s FAM tour10. Enlisting hotel on leading OTP’s (on line

travel portals)11. Appointing a reputed marketing agency

from Mumbai

Pre-Opening Stage {Two Months prior to opening}

1. Overall performance review 2. Brand audit for all service departments3. Human resource audit4. Review of manpower cost5. Analysis of services rendered6. Holistic review of existing customer

relationship management 7. Front of the house & back of the house

audits8. To check if guest is happy with the

services with professional feedback systems

Post Opening Stage {Ltd to One Month}

A. Increasing Profit & Sales (Financial Services}

1. Overall performance review 2. Brand audit for all service Departments & HR

audit3. Review of manpower cost4. Analysis of services rendered5. Holistic review of existing customer

relationship management 6. Front of the house and back of the house

audits7. To check if guest is happy with the services

with professional feedback systems

B. VALUE ADDITIONS {PERFORMANCE ENHANCEMENT & AUDITS}

Projects Completed & Ongoing: 2010 -16

Project Planning & Operations Set Up of 25 Rooms High-end Resort at Manor on Mumbai – Ahmedabad Highway

Project Planning & Execution of 25 Keys Boutique Resort at Shirol On Mumbai-Nasik Highway

Project Planning &Execution of 30 Keys Boutique Resort at Wada, Near Thane

Project Planning &Execution of 30 Keys Boutique Resort at Pali Near Khopoli

Conceptualization & Project Planning of 50 Keys Resort at Tapola Near Mahabaleshwar

Conceptualization & Project Planning of 50 Keys Boutique Resort at Roha on Mumbai-Goa Highway

Conceptualization & Project Planning of 25 Keys Boutique Resort at Murbad Near Kalyan Mumbai

Leasing & Successful Managing 10 Keys Boutique Resort at North Goa

Operational & Marketing Set up of Luxury 100 Keys Resort at Igatpuri, near Mumbai

Conceptualization with Primary Feasibility of Agri Tourism and Luxury Resorts at Dahanu, near Mumbai

Project Planning, Coordination, Executing Interior Designing of Commercial Office in Andheri, Mumbai

Conceptualization & Project Planning of Luxury Jungle Lodge at Tanzania

Conceptualization, Planning & Operations Set up of 50 Keys Resort at Karjat

Operational & Marketing Set up of Luxury 50 Keys Resort at Igatpuri, near Mumbai

Projects Completed & Ongoing

Operations Set Up, Manpower Recruitment, Deptt. SOP’s, Manuals for 100 Keys Resort at in MP – Completed

Project Planning & Operations Set up of 25 Keys Boutique Resort with Adventure Tourism Facilities at Murbad, near Mumbai - Completed

Conceptualization & Project Planning of 60 Keys Agri Tourism Resort at Satara, near Pune - Ongoing

Conceptualization & Project Planning of 50 Keys Boutique Resort at Satara, near Pune – Ongoing

Conceptualization & Project Planning of 50 Keys Resort & Beach touch Restaurant & Camping site at Shrivardhan, Konkan Coast 165 Kms from Mumbai – Ongoing

Conceptualization & Project Planning of Club House at Karjat, near Mumbai - Completed

Conceptualization & Project Planning of 25 Keys Agro Tourism Resort at Karjat Conceptualization & Project Planning and execution of 24 Keys Hotel at Wardha,

near Nagpur

Disclaimer: Statement of Assumptions & Limiting Conditions

Mr Subodh Gupte does not undertake any responsibility of cash handling, shortages in the inventories of material purchased/stored, thefts if occurs in the premises of Resort or any short of cash shortages, cash thefts, staff conflicts. Mr Gupte will not be held responsible for any financial feasibility or operational losses if occurred. Mr Gupte would suggest suitable vendor for purchase of hotel related material but the material purchase will be at the sole discretion of management

No responsibility is assumed for matters of a legal nature, nor do we render any opinion as to title, which is assumed to be marketable and free of any deed restrictions and easements.

It is assumed that that proposed sites will be in full compliance with all applicable city, local and private codes, laws, consents, licenses and regulations (including an alcohol license where appropriate) and that all licenses, permits, certificates, franchises and so forth can be freely attained, renewed and /or transferred

The quality of a hotel facility’s on-site management has a direct effect on a property’s economic viability and market value. The financial forecasts presented in this study assume both responsible ownership & competent management. Any variance from this assumption may have a significant impact on the forecast operating results and value estimate.  

The estimated operating results if presented in this report are not based on an evaluation of the current overall economy of the area and neither take into account nor make provision for the effect of any sharp rise or decline in local or economic conditions. To the extent that wages and other operating expenses may advance during the economic life of the property, it is expected that the prices of rooms, food, beverages and services will be adjusted to the least of offset these advances. We do not warrant that the estimates will be attained, but they have prepared on the basis of information obtained during the course of this study and are intended to reflect the expectation of typical investors.

Many of the figures if presented in this report were generated using sophisticated computer models that make calculations based upon numbers carried out to three or more decimal places. In the interest of simplicity most numbers presented in this report have been rounded. Thus, these figures may be subject to small rounding errors in some cases.

 While the information contained herein is believed to be correct it is subject to change. Nothing contained herein is to be constructed as a representation or warranty of any kind.

 Mr Subodh Gupte would not be directly involved in execution at project or operations level. This would be done by the promoter. Mr Subodh Gupte does not take any responsibility or guarantee for the result at project or operations level

  

Thank You

Subodh Gupte - Principal Consultant HMCT,IHM, Mumbai 1982

Aum ConsultantsHotel & Resort Project & Management ConsultantsMumbai & Nagpur

+91 810 820 5025 | +91 98205 92735 www.aumconsultants.in SubodhGupte@AumConsultants.In