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Over the years Instagram has proven to be a powerful marketing tool for businesses looking to increase their visibility and reach. We hope that these 10 Instagram figures for 2021 have helped explain why your brand should invest in Instagram and give you ideas on what to do on the next stage.
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https://www.evernote.com/shard/s480/sh/00cd001c-008b-a710-6ba4-
e91a0bbb269c/5ff92c6da772d856a49a4932598b9452 Page 1
Instagram Stats All Marketers Need to Know in 2021
2020 has been a year of new developments on Instagram, and some new Instagram trends are emerging
along the way. It is no more a photo sharing platform, Instagram has introduced a ton of features to help
businesses market and sell directly from the app.
If your product is not on Instagram, these Instagram marketing statistics will convince you why they
should be so and give you an idea of what to do on social media.
These are top Instagram stats for 2021 to shed light on the growing Instagram value of your business.
● Instagram Hashtags
Ever since the idea of using hashtags to tag and point articles on social media was invented in 2007 (via
Twitter), their use has exploded and today is considered an important element of social media.
Instagram is certainly no different from this. From companies and Instagram influences to the average
Joe, the use of hashtags on Instagram is popular and widespread.
This is so great that recent Instagram statistics show that the standard Instagram post contains as many as
10.7 hashtags (HubSpot, 2020).
But if you are thinking of getting out of all the hashtags to try to reach new users and grow your audience,
think again. Studies have shown that with Instagram hashtags, it is not a problem for these highly
intertwined. In fact, engagement decreases posts by six or more hashtags, so try using five or fewer.
And if you want to make a plan, you might be interested to know that the most popular hashtag on
Instagram, #love, has been used more than two million times. So while it may evoke that warm feeling in
your viewers, your post can be crammed into two million more posts with the same hashtag.
● Businesses are Using Instagram
Instagram is expanding it's reach rapidly. Almost 71% of the businesses are using Instagram to improve
the reach of their customer base. Almost 70% of the Instagram Hashtags are branded.
One of the most important metrics is engagement through Instagram. Including Instagram is crucial for
marketers into their KPI's and KRA's however it is not that easy to measure it
This becomes difficult as there are continuous updates every-time.
● Sponsored Content Growth
The practice of prosecutors publishing sponsored content on Instagram continues to grow without signs of
quitting. Over the course of the year from February 2018 to February 2019, the number of Instagram
influencers using the #ad hashtag has grown by 133.
In fact, in the first quarter of 2019, about 25,000 Instagram accounts were published via the #ad hashtag.
https://www.evernote.com/shard/s480/sh/00cd001c-008b-a710-6ba4-
e91a0bbb269c/5ff92c6da772d856a49a4932598b9452 Page 2
Since posters with more compliant prosecutors may have more ideas and reach out, it is expected that
these accounts will be more sought after by effective marketing campaigns than those with fewer
followers.
This is reflected in the number of times these top promoters have used the # hashtag. More than a quarter
(26 percent) of influencers with over a million followers use #ad in their posts. By comparison, fewer
than one in five have an influence with less than one million followers and about 2 percent of less than ten
thousand minor prosecutors do so.
And it’s not just the posts sponsored by the growing influence on the likes. Of all Instagram posts posted
during this period, #ad usage increased by 120 percent.
● Stories Usage
Instagram launched the Instagram stories feature four years back. This feature allows users to post photos
or videos which are visible for 24 hours. After introducing this feature, people started sharing it a lot on
Instagram. 500 million Instagram accounts use Instagram news every day (Instagram, 2018). Not only
that but 1/3 of IG's most watched news comes from businesses.
Before the Instagram news, people shared a lot of their important moments, which were rare every day.
Instagram has hit the hammer on the head with Instagram news, giving people a better reason to share
their daily moments without keeping content on their profile. Business increases their visibility through
this great opportunity. There is a post showing you how to start using Instagram news to build your
audience.
● Follow Brands
Half of Instagram users follow at least one business on instagram which means businesses can cutter he
market and reachout to the larger audience through Instagram. Whether you are associated with confined
brand or running global business, you have the chance to promote and be in market through Instagram.
Many Instagram marketing company help to promote businesses.
Business profile are way much different from the personal profiles, where in brands can add contact
information along with all the website details so that the consumer finds it easy to reach the brand. This
includes business number and address. If you have an Instagram Business profile and have access to
Instagram analytics that can give you details about the appearance and accessibility of each post, as well
as more details about your people. All the analysis of the traffic is done . From clothing to the food or the
target market you are interested in will be analyzed by the Instagram and displayed with all the numbers.
● Instagram Engagement
Instagram engagement is growing exponentially. It increased by 29% between October 2017 and
May 2018.
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e91a0bbb269c/5ff92c6da772d856a49a4932598b9452 Page 3
This means that products can generate more than 4x more connections to Instagram compared to
Facebook.
While we understand that Instagram engagement is important for brands, the question remains as
to what Instagram engagement is and how it is measured. Instagram engagement is the level of
engagement your followers show in your Instagram content. This can be in the form of likes,
comments, or shares. Instagram is a platform based on visual content which is one of the reasons
why it has such high engagement. It offers a platform for a variety of content creation such as
photos, videos, live videos, news, and the IGTV app.
This enhances your content, as it gives you more variety of content to choose from. If you are a
product or business, you should be using the power of Instagram to improve communication.
We've got a bunch of tips to improve your Instagram engagement.
● Impact on Consumer’s Shopping Journey
Instagram is a user-friendly platform, which consumers can decide whether to chose a product or
a service. Decision of purchasing depends on the ads or the content they on the App. Influential
marketing plays a big role in influencing these buying decisions as well, so if your product does
not include Instagram in your social media marketing, you are missing out on a great
opportunity. Especially if the business is established years ago
There are ample strategies can be used to make an impact on consumer's decision on Instagram.
So whether it’s Instagram ads, engaging users with creative stories, or inserting the appropriate
Instagram hashtags for easy access, it can all be important if you do it right.
● Instagram advertising statistics
• While not at the level of Facebook popularity, the Instagram ad platform is definitely growing.
• With new types of ads being released every year, brands have more freedom than ever before
when it comes to their campaigns (indicating challenges and opportunities).
• Influencing people of the case have been working to make the actual transcript of this statement
available online.
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● User and usage statistics
Instagram user growth has been strong and consistent, especially among the small crowd.
Building on the above point, Instagram users are among the most dedicated in terms of how often they log
in.
A large number of app downloads show the importance of mobile usability of your marketing strategy on
Instagram.
● Content statistics
News, Carousels and short form video should always be at the center of your content plan.
With strong competition and a lot of content around it, even the smallest aspects of optimism (think: time,
captions, bio) count.
As engagement levels draw, brands should consider including their content through Instagram ads.
● Statistics for brands
Instagram is vital for both business to business and business to customers for building brand awareness.
More people are following products on Instagram than ever before, showing how the platform can
compete with Facebook in terms of shopping and advertising in the long run.
Instagram is not responsible for the direct Sales, however creating the network, educating them and social
media marketing.
Conclusion
Over the years Instagram has proven to be a powerful marketing tool for businesses looking to increase
their visibility and reach. We hope that these 10 Instagram figures for 2021 have helped explain why your
brand should invest in Instagram and give you ideas on what to do on the next stage.