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We now provide a digital advertising service to support brand campaign. Contact us for more info: www.krona.cc [email protected] 081289991777
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Digital Advertising
Indra JayaCEO & Founder
Krona Indonesia
Digital Advertisingas known as
Internet Advertisingor
Online Advertising
What is that?
Advertisement Time Square New York City
Advertisement now goes digital !
Digitize your billboard now!
Hmm...Interesting! But...
Why Digital Advertising ?
Measurable
Because it's
Affordable
Because it's
Possible to display rich media
Because it's
Easy to target audience
Because it's
Well, then...
How big is the crowd ?
Not to mention world's internet users
So, how do I get my ad displayed in a website?
Do I have to contact website owners or publishers one by one?
And what about the measurement?
Traditionally, Indeed, it will be time consuming
Traditional Online Display Ads
Standard Ad network
Duration display banner
Not right – targeted audience
High COSTLow
performance
Assumption – targeted audiencebase on website’s content
High COSTNot high
performance
Old-Fashioned Digital Ads
It drains your marketing budget with a little return
of investment
You need to manage with website owners as
publishers one by one
Sometimes,You need to bid manually
Your ad doesn't reach quality audiences
But
Easy...
We've got you covered!
How ?
We offer you even much more modern digital advertisment system using Demand Side
Platform (DSP) and Real Time Bidding (RTB) Technology
We've cooperated with one of the best tech-company
specialized in digital advertisment platform from
Japan
Demand Side Platform (DSP)
DSP
Real Time Bidding (RTB)
DISPLAYYourBrand $0,8
Competitors$1Bidding
Not Displayed
Displayed
Real Time
Real Time Bidding (RTB)
DISPLAY
YourBrand $1,1
Competitors$1Bidding Not
Displayed
Displayed
Real Time
Increasing Bid Automatically
Maximum Bidding Limitation
DSP and RTB Technology allows you to display
ads on millions of potential websites
automatically
How we target audience?
3 Types of Targeting
Retargeting
Audience Targeting
Run of network
Deliver ads only to website visitors. Retargeting “dropped off” users.
MicroAd engine can extract website visitors history (their intent, interest or tendency) form a profile and target users who have the same behavior.
Reach all users.
Re – TargetingOnce a user visits your website, personal web history information called Cookie is given to the user. And based on the Cookie information of the user, we track his or her online behavior and automatically displays personalized advertisements on thousands of publishers in ad network.
Audience TargetingBy analyzing the visitors of a website we can target new users who show similar behavior patterns that might be likely to lead to a conversion
Analyses the behavioral history of visitors on the advertiser website
Creates a profile based on their online characteristics
Target new users with the same characteristics
Run of Network
Reach Everyone
Digital Advertising Strategy
Awareness
Consideration
Conversion
Loyalty
Branding, Brand
Introduction
ATL
BTL
Branding, Reminds the
brand
Make sales and Increase Revenue
Repeat Sales and make customers
loyalty
Reach Everyone / WiderAudience Targeting
Audience targeting
Re-targeting
Re-targeting
We get your ads accountable
andWe will report to you
gradually
We Offer A Performance Ads in a true Real Time Bidding (RTB)
marketplace that drives buying efficiencies and allows frequency management across multiple inventory sources
Reduced wastage & increases efficiencies based on specific campaign goals
The inventories of the advertisements is around 9 billion per month
We can provide cheap CPM as 0.1-0.5 USD/thousand impressions
A large volume of quality inventory through multiple inventory partners including:
Now is your call...
To start a new era of advertising
With Us...
Thank You
Proudly present to you...