Ajibike, Ailen, Alessia, Jordan, Sam, Urte- Fabrik Group -

Model DevelopmentCOSTAROSCRO

OpportunityO

57%

43%YES to service

NO to service

People who expressed interest in our service

3 major shops already interestedin a partnership

There are several possibilities to rent an independent shop in malls

We see the problem!!

Footfall

25/03/2015 Your Footer Goes Here

SolutionS

Brand ImageS

Creating a new service

A space to deposit;Clothes, Electricals, Cosmetics

Varying Locker Sizes

Securely monitored

Vibrant retail environment

Recognizable Brand

CustomerC

43.5 %

30.4 %

17.4 %

8.7 %

Age ranges of respondents who would be interested in using our service

CustomerC

Hi! I’m Tom! I am 27 years old and married.

I don’t shop often. When I do it with my family my hands are always full of shopping

bags!!! … and kids running everywhere!!

I am always the one who takes all shopping bags all the way back to the car and comes back to continue shopping.

It is depressing!!

Hi!! I’m Amy and I am a 23 years old. I’m studying and I also have a full-time job as sales assistant.

I love shopping soooo much!! I love to walking around with my friends and searching for stuff in TOPSHOP, RIVER

ISLAND, H&M. But carrying all my bags and bumping into everybody is so annoying while I’m

trying to shop!!

CustomerC

73% own a Smartphone in the UK

- Male- 27 years old- Married with children- Don’t shop often- Shops with family- Owns a car- Lives in a three bedroom flat in Manchester- Household income £44,200- Shops at TKMaxx, Primark, M&S- E-habits: Facebook, games, sports results

- Female- 23 years old- Single- Student & full-time sales assistant- Doesn’t have a car- Lives with her parents- Annual income £ 11,300- Shops at New Look, Schuh, Primark, H&M, River Island, etc.- E-habits: Facebook, Twitter, Instagram, Pinterest

START-UP COSTS (£)Rent 17,500Rates 10,000

Locker Purchase 7,994.40CCTV&Security 2,000

Sofa 800Coffee machine 550

Licensing 520Lawyer -

Membership fsb205

Interior designer 700Office furniture 1,600

INITIAL INVESTMENT

£ 31,550

Annual Rent and rates

£ 70,000 £ 40,000

Research in to shop prices & sizes indicatedwe should opt for a retail space (app. 800sf)which could hold around 84 lockers.

We plan to be opened 9 hours per day &358 days a year.

Quantitative Results

MONTH (4 weeks) (£)

Rent 5,833Rates 3,334

Assurance 240Accountant 49

CCTV&Security 52Staff 3,900 COSTS X

MONTH

£ 14,562

COST X HOUR

Retail cost x hour 60.68Lockers cost x hour 0.72

SCENARIO Income x day(£)

Outcome x day(£)

Profit x day(£)

1/3 occupy 1£xhour 252

546

-294

1/3 occupy 2£xhour 504 -42

½ occupy 1£xhour 378 -168½ occupy 1,5£xhour 567 21

all occupy 1£xhours 756 210

BEST SCENARIO

All occupy 1£ x hour:

£ 209 x day

Quantitative ResultsR

SCENARIO1st and 2nd year

(£)*3rd year and more

(£)*

All lockers occupy at 1£ x hour 60,458.4 72,921.6

All lockers occupy at 1£ x hour + No staff 97,449.48 109,289.52All lockers occupy at 1£ x hour + Lower rent&rates 87,374.16 99,214.2All lockers occupy at 1£ x hour + No staff + Lower rent&rates 127,388.16 139,228.2

*Each figure shows net income (costs covered and VAT paid) and they have to be divided between the 6 group members

In these figures we have considered the repayment of a £25,000 loan with interest (ex.

Barclays loan). According to these numbers we can cover the

remaining £6,000 we need to reach the £31,550 of initial investment

and have a profit!

Qualitative ResultsR

Avoiding lifting and carrying heavy bags can reduce:

• Stress level• Depression• Mental health problems

Helps to reduce the NHS cost of £100bn a year

Our service means people feel comfortable at the mall

Feel comfortable=staying longerand spend more

SOAllowing customers to feel more

confortable without carrying bags would increasing the amount of time

shopping

Further OpportunityO

Mall as customer through franchising

Enlarge market to include age 33+, tourists and OAPs

Sale of Refreshments for add-on sales

Mobile Device Charging Service

Partner with online retailers

Loyalty premium and group discounts

Thank You For Your Attention!

Research methodology

Online survey to identify the target market and to identify if the Service will be useful to the Customer: 40 respondents

SheffieldTown Centre Research – Positive ResponsesTrendy Area 8/27 (29.6%) – between Division St and John LewisTram Stop 6/21 (28.5%) – tram stops West St and City Hall

Meadowhall Research – Positive ResponsesCustomer -shopper – 8/29 (27.5%) use locker instead of car boot (House of Fraser & Debenham’s

Car Parks)14/23 (60.8%) to using a locker (shopper/film)Note - existing lockers 12/36 working

-businesses – 74/77 nil returns or requiring Head Office consideration but interest from House of Fraser, T.M Lewin and New Look

Costs of services eg Lawyer fees derived from and in £’s sterling.

Qualitative Research – NHS and McDonaldization

Footfall – 2013/14 Shopping Centre -0.1% overall and High Street 3.9%

>> References

Guardian Newspaper, UK Incomes: How does your salary compare? Retrieved from: http://www.theguardian.com/money/2014/mar/25/uk-incomes-how-salary-comparehttp://www.theguardian.com/money/2014/mar/25/uk-incomes-how-salary-compare

Ritzer, G. (2015). The McDonaldization of society. Thousand Oaks, CA: SAGE Publications.

Questionnaire Results for online survey: https://www.surveymonkey.com/results/SM-SVRSTM37/

BUSINESS PLAN FIGURES

[Locker prices] Retrieved 22 February, 2015 from http://www.workplace-products.co.uk/checkout/cart/

[Rent and rates] Retrieved 22 February, 2015 from http://www.shopproperty.co.uk/

[Interior Designer] Retrieved 22 February, 2015 from http://www.tradeadvisor.com/a/cost-guides/guide-to-interior-design-fees

[surveillance licence] Retrieved 22 February, 2015 from https://www.gov.uk/public-space-surveillance-cctv-licence

[music licence] Retrieved 22 February, 2015 from http://www.prsformusic.com/SiteCollectionDocuments/PPS%20Tariffs/rs-tariff.pdf

[Legal aid] Retrieved 22 February, 2015 from http://www.fsb.org.uk/

IMAGES

Coffee Machine Illustration Retrieved 18 March, 2015 from http://lazydrawing.com/wp-content/uploads/2014/05/Grinding-Coffee-Retro-Background-Vector-Illustration-1.jpg

Vector Tourists Travellers illustration Retrieved 18 March, 2015 from http://www.123freevectors.com/vector-tourists-travelers-silhouettes/

Untitled illustration of shop siluette Retrieved 18 March, 2015 from http://www.psdgraphics.com/psd/small-store-icon-psd/

Untitled illustration of people siluette Retrieved 18 March, 2015 from http://www.123rf.com/photo_19085611_several-people-shopping.html

Battery Charging icon illustration Retrieved 18 March, 2015 from http://imgarcade.com/1/battery-charging-icon/

T.M. Lewin logo Retrieved 18 March, 2015 from http://www.barcouncil.org.uk/for-the-bar/explore-member-benefits/everyday-benefits/tm-lewin/

House of Fraser logo Retrieved 18 March, 2015 from http://uk.westfield.com/shop/stores/houseoffraser/london/?retailer=35577

Mall illustration Retrieved 18 March, 2015 from http://apescrowinc.com/services/

New look logo Retrieved 18 march, 2015 from http://hellengrasso.com/?p=5404

>> References

Discount card Illustration Retrieved 18 March, 2015 from http://www.psdgraphics.com/psd/gold-and-black-shopping-card-template-psd/

(n.d.). Retrieved 25 February, 2015 from http://www.tmcdist.co.uk/?portfolio=test-5

(n.d.). Retrieved 25 February, 2015 from http://www.shutterstock.com/pic-105353591/stock-vector-fragile-wooden-box-texture-vector-background-eps.html?src=&ws=1

(n.d.). Retrieved 25 February, 2015 from http://www.dreamstime.com/royalty-free-stock-photo-fragile-handle-care-image646025

(n.d.). Retrieved 25 February, 2015 from https://www.etsy.com/market/fragile

(n.d.). Retrieved 25 February, 2015 from http://www.ebay.co.uk/itm/800-Fragile-Handle-with-Care-Labels-Large-99-x-34mm-/200522268162

(n.d.). Retrieved 25 February, 2015 from http://locker-catalogue.co.uk/

(n.d.). Retrieved 25 February, 2015 from https://popart11.wordpress.com/2014/11/06/el-pop-art/

(n.d.). Retrieved 25 February, 2015 from http://hdw.eweb4.com/search/pop+art/

(n.d.). Retrieved 25 February, 2015 from http://blog.shiito.es/pop-art/

(n.d.). Retrieved 25 February, 2015 from http://www.artlex.com/ArtLex/p/popart.html

(n.d.). Retrieved 25 February, 2015 from http://freshome.com/2010/12/09/fun-and-original-furniture-design-split-personality-sofa/

(n.d.). Retrieved 25 February, 2015 from https://www.tumblr.com/tagged/aplanghighartessay

(n.d.). Retrieved February 25, 2015 from http://www.dailymail.co.uk/health/article-2078988/Take-care-sales-Carrying-heavy-bags-cause-shoppers-stress-researchers-find.html