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HELLO.

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PERSONA OR PERSONOT:

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PERSONA OR PERSONOT:

WHAT THEY AREWHAT THEY ARE NOTTHE TRUTH IN CREATING THEMHOW TO USE THEM WHEN TO USE THEMCHALLENGES

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WHAT THEY ARE

PERSONA (n.)an archetypal user which represents the true needs, goals, values, and behavioursof a customer base.

QUAL QUANT

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WHAT THEY ARE NOT

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THEY ARE NOT AN ASSUMPTION

NEED

MOTIVATION

GOAL

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THE TRUTH IN CREATING THEM

QUAL QUANT

QUAL

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QUANT

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Never shops online

No internet access

Low income

Low IT skills

Infrequent flyer

More short-haul

Frequently shops online

Constant internet access

High income

Developed IT skills

Frequent flyer

More long-haul

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1

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1

1

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< = >

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Educational client

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NARRATIVE MOTIVATION

NEED

DESIRESEXPERIENCE

BARRIERS

NEED

WHO / QUOTE

PHOTO

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HOW TO USE THEM

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What do you do with them?

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BLOGS WITH PERSONAS IN MIND

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CHALLENGES

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https://fojap.com/hammering/

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http://www.mailchimp.com/

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http://www.realsimple.com/

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WHAT THEY AREWHAT THEY ARE NOTTHE TRUTH IN CREATING THEMHOW TO USE THEM WHEN TO USE THEMCHALLENGES

81

55 North Castle Street

Edinburgh

EH2 3QA

United Kingdom

Tel: 0131 225 0850@UserVision

www.uservision.co.uk

Amy McInnesNicola Dunlop

amy@uservision.co.uk