The 10 Most Emerging Leaders in Healthcare, 2021

Greg Savino

1Most Emerging

Leadersin Healthcare, 2021

THE

Dedicated to the

Highest Quality of

Customer-Service

& Patient-care

Technological Advancements in Healthcare

VOL 07 ISSUE 03 2021 | |

Stepping Up

Achieving Clinical Goals with a Culture of Innovation

ealthcare is one of the essential parts of care all Hover the world. No one can afford to be complacent about one’s health. Moreover, good

health is necessary to be a productive citizen of the country. Thus, without having a sound healthcare system in place, no nation can ensure development in the long run. With that being said, the contribution of emerging medical healthcare leaders is of great significance for the excellent healthcare system in place.

No one should underestimate the value of good medical professionals. It is of utmost importance for any nation to have talented leaders in healthcare to build the most capable healthcare system. The competence of medical professionals plays a very significant role in good health of the people. Resourceful emerging medical professionals are the greatest asset any nation can have. They lead courageously and considerately to ensure the patients' well-being through delivering good healthcare services to the patients.

Today, having good medical educational facilities in the nation is paramount for creating valuable emerging leaders in the medical field. The infrastructure of the hospitals with all the latest facilities for delivering the most competent medical services to the people is one of the most significant pillars of a sound healthcare system. All the emerging healthcare leaders need to be innovative to play a valuable role in this precious service.

Young healthcare leaders are most passionate about contributing their best for the welfare of human society by helping the citizens ensure good health in all the way they can. They prioritize achieving the clinical goals by doing their best. However, education is one of the most potent tools that can be used to change the dynamics of the people in any field.

Editor’s Desk

The emerging medical professionals adapt scientific approaches in their organization. They believe in delivering value scientifically to the patients. They adopt a culture of innovation at their organizations in providing the most pragmatic healthcare solutions to the patients.

They are courageous as well as considerate. Being courageous helps them to confront even the challenges in the healthcare system with their confidence and competence. Whereas being considerate helps them to deal with patients empathetically.

In this edition of “The 10 Most Emerging Leaders in Healthcare, 2021”, we have enlisted such emerging healthcare leaders who are playing a significant role in improving the healthcare system by leading with courage and consideration.

Featuring on the cover of this edition is a compassionate leader, Greg Savino, the Founder & CEO of Baybridge in 2015. Greg opened Baybridge with the idea of change pushing him forward. He believes that if everyone in healthcare was truly committed to patient care, the industry will be able to provide more cost-effective care with better healthcare outcomes. He asks healthcare leaders to operate under this principle.

Unveil more such stories of healthcare leaders in this edition. Also, while flipping the pages, make sure to read the CxO standpoint by an industry expert and fascinating articles drafted by our in-house editorial team.

Let’s get started!

[email protected]

Sharad Chitalkar

COVER STORY

GREG SAVINO Dedicated to the Highest

Quality of Customer-Service

& Patient-care

08

22Stepping Up

Technological Advancements in Healthcare

Leader's ViewpointAdventures in Plastic-Free

Living with Natalie Fée

32

16Audrey SommerfeldHelping People Radically Change their

Health through Science of Sound Nutrition

24Michael ColluraProviding Quality Care to Seniors

28Robert LauritzenAn Ardent Leader on a Mission to

Transform Radiology

36TrioxNanoCreating Better Medical Solutions by

Developing Programmable Nano Carriers

CONTENTS

AR

TIC

LE C

xO

[email protected], 2021

Editor-in-Chief

Senior Sales Manager Business Development Manager

Marketing Manager

Technical Head

Technical Specialist Digital Marketing Manager

Research Analyst

Database Management Technology Consultant

Hitesh Dhamani

Managing Editor

Anish Miller

Executive Editor

Sharad Chitalkar

Assistant Editors

Jenny Fernandes

Visualizer

David King

Art & Design Director

Asha Bange

Associate Designer

Kartik Balapurkar

Kshitij S Peter Collins

John Matthew

Sales Executives

David, Martin, Irfan

Business Development Executives

Steve, Joe, Rick, JordanJacob Smile

Aditya Marry D'Souza

SME-SMO Executive

Amol Wadekar Frank Adams

Circulation Manager

Robert Brown Stella Andrew David Stokes

Shubham Dali

Co-designer

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Aditya Gaikar

BriefCompany Name

TrioxNano develops programmable biologic nano carriers that are able to accurately deliver payloads to their target.

Jump To Health, Inc., aims to provide meal plans and education on eating healthy for different lifestyles and health concerns.

City to Sea is an environmental organisation on a mission to stop plastic pollution.

In Home Personal Services provides quality care to seniors who wished to remain in the comfort of their own home.

The Permanente Medical Groups (PMGs) are self-governed, physician-led, prepaid, multispecialty medical groups

composed of more than 23,000 physicians.

Cerebriu improves workflow efficiency, quality and patient outcomes in diagnostic imaging.

Medica Trading LLC is committed to providing aesthetics, dermatology, and dental machines and products which meet the

expectations of the interested parties.

Baybridge Pharmacy addresses the rising cost of medication and the changing landscape of pharmaceutical services.

DrDoctor is a patient engagement platform that helps the NHS activate patients in their care and increase capacity through

waitlist validation and remote management.

Alertgy founded by a small team of innovators, collaborates on challenging technical programs, specifically to address the

highly desired ability to measure blood sugar levels with an external wearable sensor device.

Featured Person

TrioxNano

trioxnano.com

Audrey Sommerfeld

Founder and CEO

City to Sea

citytosea.org.uk

Michael Collura

President

The Permanente

Medical Group

permanente.org/

Cerebriu

cerebriu.com

Elias Chabtini

Founder & CEO

Greg Savino

Founder & CEO

DrDoctor

drdoctor.co.uk

Marc Rippen

CEO/Founder

Roy Farfara

Founder and MD

Jump To Health Inc

jumptohealth.com

In Home Personal

Services

ihps.com

Richard S. Isaacs

CEO and Executive

Director

Robert Lauritzen

CEO

Medica Group

medicagroup.com

Baybridge Pharmacy

Baybridge

pharmacy.com

Tom Whicher

CEO & Founder

Alertgy

alertgy.com

Natalie Fée

Founder

Greg SavinoFounder & CEOBaybridge Pharmacy

GREG SAVINO

COVER STORY

Dedicated to the Highest

Quality of Customer-Service

& Patient-care

‘‘To provide , , unique honest

and cost-e�ective solutions

to an overburdened &

overpriced healthcare system.

Affordability is a concern with Medication. Understanding the need to address the rising cost of medication Baybridge Pharmacy is changing

the landscape of pharmaceutical services. Greg Savino - Founder & CEO opened Baybridge in 2015 with the idea of change pushing him forward. “If everyone in healthcare was truly committed to patient care, the industry will be able to provide more cost-effective care with better healthcare outcomes”, guides Greg. Greg asks healthcare leaders to operate under this principle.

Strong, Calculative, Persistent, & Realistic

Making a decision at 16 or 17 years old that potentially paves one’s career path is not easy. Fortunately, Greg Savino had guidance from his family to decide to pursue a degree in pharmacy. Although having no healthcare personnel in the family whatsoever, selecting a career that can provide financial stability for his future was very influential. He knew little to nothing about pharmacy until after starting at St John's University College of Pharmacy for a 6-year doctorate degree. Only then did Greg start to work in a pharmacy and learn all that goes unseen.

During school as a Pharmacy Technician and Pharmacy Intern and post-school as a Pharmacist, Greg Savino spent 10 years with Walgreens. Despite rapid growth to managing and operating the front store and pharmacy of their high revenue specialty pharmacy in the Bronx, the limitations and restrictions enacted by Walgreens didn’t allow him the control he desired. In 2015, after just a few short years as a pharmacist, Greg opened Baybridge. Although starting small, he knew what it would eventually grow into.

Putting Customer-first

Greg asserts “I am driven by change and the process of enabling that change is building something from the ground up, exceeding expectations, and creating disbelief. These are all tied together.”

Greg typically does not look within the healthcare sector for inspiration. He looks to his childhood. His parents are a huge part of the reason he has learned to become the person he is today; kind, but strong, calculative, but adventurous, and persistent, but realistic.

“A little story I like to tell people about myself is that as a child, the day after Halloween, every year I would set up a table outside on the sidewalk and sell all the candy I received the day before. I was a businessman before I even

know what that meant. In addition, I have also had two professional mentors throughout my career that have taught me the value of pharmacy and providing healthcare. One of which was my pharmacy manager when I worked in a corporate retail chain and still remain friends with today. At present, I constantly surround myself with like-minded individuals from whom I am always learning”, narrates Greg.

Successful Program

Greg Savino is always searching for solutions for a constant issue in healthcare – cost. In December of 2019, he rolled out Sparta Rx Programs, a series of programs designed to give the patient’s a fixed low-price assurance on their out-

of-pocket cost. Baybridge Pharmacy’s most dominant revenue stream stems from Sparta Dermatology, its program specifically for the Dermatology market.

Greg’s team has successfully created this program for every patient – young, elder, insured, uninsured, etc. – where they can receive any medication from the program for no more than $24. That list currently offers over 60 medications that can treat some of the most prevalent conditions within dermatology, including acne, psoriasis, eczema, and rosacea. Baybridge Pharmacy has a large sales team and takes a classic, boots-on-the-ground approach in marketing its program to physicians. The response has been outstanding, with over a thousand active prescribers at any given time.

The 10 Most Emerging Leaders in Healthcare, 2021

Communication with Every Patient

Baybridge Pharmacy does not operate with an abundance of advanced technology. That’s just not how it works with them. The company operates with the same electronics equipment that most other pharmacies also operate. The difference is the level of service they provide. The organization is attentive, communicative, responsible, and honest. These attributes combined with a thorough business plan have created substantial outcomes.

Baybridge Pharmacy communicates with every patient by either phone, text, or in person. It also maintains good relationships with the prescribers that actively use the service for its patients.

Time-efficient and Interpersonal Skills

Taking Greg Savino’s knowledge and experience from the retail pharmacy and applying it to a technology company that will have a vaster impact has been in progress for a few years already. Greg loves retail pharmacy, but his reach is limited. He wants to create change in healthcare in a positive way and he will achieve that through InfinityRx, an emerging PBA (Pharmacy Benefits Administrator) with advanced proprietary technology. Although Baybridge Pharmacy is not a technologically advanced company, Greg sees the value of technology in healthcare and is drawn to those looking to better the industry.

InfinityRx is a multi-faceted company offering: Data, via vast reporting solutions for pharmaceutical •

manufacturers and other payors to ensure proper financial assistance program management and legal compliance.Fraud, waste, and abuse monitoring to ensure program •participants are abiding to program guidelines.A suite of options, for pharmaceutical manufacturers, •with medication distribution channels and pharmacy networks.

Classic Approach with Modern Thought Process

Over the years, Baybridge Pharmacy underwent 3 renovations; 2 - within the current walls and 1 - taking over a neighboring storefront. With this growth in business, came a growth in staff. Culturing a team to be committed and focused on patient care, while also being conscious of

the monetary success of the business is the greatest achievement to date. Adapting during extremely volatile years in the retail pharmacy industry was essential. Profit margins were cut razor-thin, audits from pharmacy benefit managers (the very profitable middlemen in pharmacy) were relentless, and the competition was attempting to copy and implement Baybridge’s marketing ideology into their businesses.

Despite all that, Baybridge Pharmacy’s ability to execute is the primary reason it continued to grow. By 2019, it was

thranked the 46 fastest growing health care company in the United States. It was then that the attention on the company started to build. By late 2019, the company entered an acquisition agreement with an emerging private equity firm’s pharmacy division, Optio Rx that would close in June of 2020.

Baybridge Pharmacy rolled out its latest marketing endeavor in December of 2019, Sparta Dermatology, to Baybridge Pharmacy as well as two other NY pharmacies undergoing acquisition by Optio Rx. This gives its program greater geographic reach, now spanning 3 states and over 30 counties. The company’s next move is taking Sparta Dermatology to the West Coast and implementing the program in Optio’s California pharmacies.

kimberly KhouryPaving her Way in Sustainability Development

&

&

The

20 BUSINESSWOMEN

to Watch, 2020

SUCCESSFUL

Most


Audrey SommerfeldFounder, and CEOJump To Health, Inc.

16 | July 2021 www.insightssuccess.com

AudreySommerfeld

Helping People Radically Change their Health through Science of Sound Nutrition

The sound body is the product of the sound mind and sound nutrition. Having a healthy mind and healthy nutrition plays the most important role in the

overall healthy development of people. It is believed that mental health and physical health are interrelated, and Healthy development of people means having physical fitness and mental toughness.

“All health challenges can be improved by good nutrition,” believes Audrey Sommerfeld, a healthcare leader. Having spent 3 decades in companies and startups across nutrition, wellness, skincare, and OTC medications, Audrey is committed to helping people live better lives. Currently, she is the Founder and CEO of Jump To Health, Inc., a company aiming to provide meal plans and education on eating healthy for different lifestyles and health concerns.

A Take on Today’s Healthcare

According to Audrey, healthcare today is about helping those already sick trying to get better or manage their illnesses. She hopes to begin to shift as a society to prevention – to more education on the role of nutrition. She expresses, “Today our physicians and health workers get very little education on nutrition – some sites say 8 hours or less in their career. We don’t teach this in school either. So consumers rely on the food industry to tell us what is healthy, and it is impacting our weight and our health. Sugar is cheap, it is addictive, and it is in all of our food, and it is making us sick.” It was this realization that led her to form Jump to Health Inc.

Jump To Health is focused on education and a health Journey – to help inspire people with information, recipes, tools a community of support, recognition, and rewards. It has a12 week Journey guarantee because once you start on the path to better health – you get inner fit. Your health improves from the inside out and Jump To Health does this with products based on sound nutrition science, not on hype.

Helping People Take Charge of Their Health

Audrey opines that today, we are bombarded with tv commercials and information that makes it confusing to know what is healthy, and our diets are loaded with sugar. 3 out of 4 adults are overweight, and almost 1 in 2 are obese. And our kids – are suffering as a result. Today 1 in 3 kids are obese setting them up for shorter lives. Diabetes is now becoming a childhood disease instead of adult-onset diabetes. Diseases like Diabetes, Cancer, Gall stones, Fatty Liver Disease, Gout, Arthritis, High Blood Pressure, Stroke Sleep Apnea, Asthma, and other health issues are on the rise, and all are related to being overweight. ADHD is now a household name. 1 in 20 kids are already on medication for mood and attention issues. ADHD has grown over 500% since the 1980s. Heart disease is becoming a younger and younger issue – and experts predict that today’s kids will have heart attacks as young as age 30.

Audrey firmly believes that healthy nutrition can play a big part in helping fight these health issues and Jump

17| July 1 202 www.insightssuccess.com

To Health™ is here to help. It offers a Health Journey – and it starts with providing a healthy breakfast. It helps with a better breakfast, better tools to help people take back charge of their health.

Jump To Health’s big hairy goal is to end sugar addiction, obesity, diabetes, inflammation, and all health challenges that can be improved by good nutrition. It does this by providing education on nutrition, simple product solutions and kits, and meal plans, programs, and recipes for free to its members.

Providing Highest Quality Protein Rich Food

Audrey mentions that protein quality in the protein shakes make the difference and Jump To Health has a unique Tri-Sorb Protein Blend™ to better build lean muscle, boost immune health, and help one feel satisfied. It combines this with patented and clinically studied nutrients shown to boost more protein into one’s lean muscle +45% more with a special amino acid, and +25% more with a special botanical herb. All this helps to make it easy to digest for young and old alike and give athletes better performance too. And with a patented, clinically studied prebiotic fiber – shown to help boost gut health, mood and focus.

Moreover, Audrey also shares that today, 1 in 2 kids, and 2 out of 3 adults are not getting enough calcium for strong

bones, teeth, muscles, and hormone regulation. The news show more kids are getting broken bones as a result. This is why Jump To Health’s ‘Shake That Tastes Like Cake™’ also includes nutrients to aid more calcium absorption up – up to 50% more. And its special proprietary sweetener system is clinically shown to help blood sugar, help athletes have better-sustained energy and performance, and has fat-burning properties too.

Practical Examples of Improvement in Health of People

Travis Black was overweight, not happy with himself, he was prediabetic (A1 C was 6.4), his triglycerides were high, and due to a work injury was not able to exercise. With Jump To Health not only did he lose 50 pounds and go from a 55” waist to 40”, but also his A1C is now 5.1 and he lowered his triglycerides 100 points.

Julie Snowbarger and her husband Mark have made significant strides in their health. Julie has lost 50 pounds and gained new energy, and Mark has lost weight to the point where his doctor removed his blood pressure medications.

Valuing Variety of Ideas and Inputs

Audrey says that teamwork, thoughtful challenging of beliefs, passion for change, and transparency in everything is important as a business leader. She believes that more brains are better than one because a good idea can come from anywhere or anyone.

Every great dream begins with a

dreamer. Always remember, you have

within you the strength, the patience,

and the passion to reach for the stars, to

change the world.

‘‘


People at Jump To Health try to listen, take constructive feedback, and create a team culture where they value ideas and input.

Taking Guidance from People Who Tells the Truth

In her advice to emerging entrepreneurs, she says “Your greatest competition is within yourself, and when you focus on the greater benefit for the consumer, you both win. During my career, I had many great mentors and I think it is important to find those people you can rely on to tell you the truth, to be a good sounding board, and who hold you accountable to be the best that you can be. Push yourself to learn, to listen, and never stop growing”

Helping Millions of People to Have a Healthy Living

In the next five years, Jump To Health hopes to take its mission global. Obesity and health issues are great around the world. In five years, it hopes to dramatically grow its company and its mission and to have millions of people share their journey back to healthy living with others. It offers great word-of-mouth incentives, and its goal is to help whole families, communities radically change their future health starting today.


Leading COMPANIES of the Year

Tech Innovation Global Inc. founder Alicia Carroll, an engineer, who performed COVID-19 data analysis to be honored among the World's Who's Who, July 21, 2021, an edition once every five years, she will be honored for her work in COVID SARS CoV 2 emergency. It will feature her success stories, life challenges, emotional upheavals, leadership qualities and represent global

collaboration, despite many odds, in most grandeur form, coming out triumphant from the world crises while highlighting its pillars of who have helped the world stand in 2020. Alicia Carroll performed COVID-19 analysis, supply capabilities, training in communicating technical issues, processes to improve implementation of guidelines including face mask mandates and alliances. Tech Innovation Global Incorporated will also feature companies, GenConnect recruiting to global workforce solutions, travel, health to vital living and products.

Honors include Global Leaders LLC, CIO Magazine and feature in the British Chamber of Commerce. Alicia Carroll is also nominated as advisor to a foreign chamber.

Tech Innova�on Global Inc. announces a $200 million funding round on July 7, 2021 in collabora�on with the Be�er Business Bureau, companies and SCORE Mentor www.score.org for technology ini�a�ves during 2021 to 2031 (10 years).

You can go to https://www.techinnovationglobalinc.com to invest or sponsor community programs and pay for services featuring: Ÿ Seerletics fitness app seerletics.comŸ GenCennect Recruiting Ÿ Tech Innovation Global Incorporated techinnovationglobalinc.com Enviroculture and AgricultureŸ Travel app-based services and Promotion of Health Ÿ Community activities (Museum, Calvary Hill, Libraries)

You can also pay for other services or requests at https://techinnovationglobalinc.com/product/request-services/.

World's Who's Who, Tech Innovation Global Inc. announces a $200 million funding round July 16, 2021 technology

Leading COMPANIES of the Year

Mail To:

Tech Innovation Global Incorporated 3408 Wall Triana Highway Post Office Box 21133Huntsville, AL 35813Or Scan QR Code for more information to give by bank account number, credit card, or paypal:

For more information go to Tech Innovation Global Incorporated, 600 Boulevard Ste 104, Huntsville Alabama 35802. Thank You

Our basis of estimates are based on developments, https://www.ngos.org and upcoming global initiatives at resources for NGOs as related to technology initiatives, health, travel and more for company insights. ©2019 - 2021. All Rights Reserved.

We live in a digital era, where technologies are emerging faster than we can even experience. Humanity has come a long way to make living

better in every manner possible. As much as technological advancements have changed the industrial and economic sectors, the game-changing improvements in healthcare are immense.

The ever-improving technology in the health sector has saved countless lives. The right invention of X-ray machines to advanced surgical practices and the utilization of Artificial Intelligence further develops existing technologies that can be groundbreaking to make treatments more accessible and increase life expectancies.

Innovations in Healthcare Technologies

The pandemic has disrupted lives around the globe, creating chaos and fear of demise. Though vaccines are being developed at a rapid pace and delivered worldwide, it is of utmost importance to stay safe and take necessary precautions. Over the past year, it was possible to identify and treat the symptoms of the most primary cases to the most severe due to advanced technology. In the last decade, many disrupting technologies have emerged with nothing but the patient in mind.

Information Technology: IT has availed health practitioners to store and retrieve data related to patient's health records, enhancing patient information through a

legible format that is easy to use. These data help in consulting the patient and diagnosing the disease, reducing the chance of medication errors. Additionally, alerts on medication can help in adhering to specific treatments and schedules. The recorded data collected can lead to uniformity of practice across all health practitioners and improve common conditions based on past dossiers.

3D Printing: 3D printing has a vast number of applications, but it is used to create implants or joints for surgery in the medical field. It is frequently used in developing prosthetics as it can make perfect matching limbs.

Robotics: Robotic Surgery has been around for a while. Robotics provides precision, flexibility, and control to a surgeon's hand to operate as non-intrusive as possible.

Virtual Reality: The usage of VR devices has increased at an accelerated pace. Particularly, Virtual Reality has helped medical students have a virtual experience of real-life procedures and a better visual understanding of human anatomy.

Wearables: What began as a fitness tracker to track heart rate has spread widely in becoming a potential device to prevent or alert severe conditions beforehand.

Patients focus on prevention and maintenance, demanding information about their health more frequently in today's digital age. Healthcare companies invest in wearable

Technological Advancements in

HEALTHCARE


devices that can provide updated monitoring of patients determining the plausibility of health mishaps.

A tweak in wearable tech has allowed even to detect cardiovascular anomalies earlier. Wearables can also track calorie levels, hydration, and even body temperature. A sweat meters detector is used for people with diabetes to monitor blood sugar levels. Oximeters monitor the amount of oxygen carried in the blood, often used by patients with respiratory illnesses.

Artificial Intelligence: Artificial Intelligence (AI) represents the epitome of medical innovation. Healthcare can best implement AI in areas like precision medicine, drugs discovery, and genomics.

AI can power a sophisticated pattern recognition, which can be availed to have personalized therapies tailored around the genetics and lifestyle of patients. Biotech and pharmaceutical companies are already using machine learning algorithms to shorten the drug development cycle.

Nanotechnology: Nanotechnology is on the verge of a transformational change that can operate as a precise drug delivery system using nanoparticles and nanodevices. The so-called nanomedicine age could be capable of becoming cancer treatment tools or minuscule surgeons. Though

smart pills are already used for colonoscopy, it won't take long to see more practical nanotechnology applications.

Feeding your Thoughts

The mere thought of virtually visiting a doctor from hundreds or thousands of miles away would have been difficult to believe a few decades ago. From remote monitoring tools and wearable medical technology to nanotechnology's precise drug delivery system, healthcare has evolved rapidly. Healthcare is a sector that requires highly skilled individuals with years of study; it also demands infrastructure and tools. The robust innovation in healthcare is changing the landscape of the industry every year.

The advent of innovative technologies has made digital health plausible, which have been proven revolutionary in healthcare. The probability of innovation in healthcare is vast, and we can expect technologies that can gradually increase immunity to minimize minor illnesses, infections. The future of healthcare moves hand in hand with technology; we have to prepare for the changing world, which is the only way forward.

Stepping Up


any businesses are born from the necessity to Mmeet the needs of the customers. For Michael Collura, it was about making personal

connections, building relationships, and giving the clients the chance to maintain their independence. He is the President and CEO of In Home Personal Services, one of the largest home care companies in Illinois, and growing throughout the United States. He enjoys his role not because of the success, but because of the fact that his success is enjoyed by so many others. Michael has surrounded himself with talented individuals that make up in areas where he falls short. He believes his team is the secret to his continued growth and success. With such a talented team by his side, he decided to expand the business into a franchise system. Today he is offering entrepreneurs the opportunity to be a part of this amazing brand and history.

A Leader with Strong Business Skills

In Home Personal Services set out to be an innovative and forward-thinking company focused on quality care to the seniors. Since day one Michael and his team have proudly served the community with those same values. “We are here to provide care to seniors, veterans, and persons with disabilities. In Home Personal Services sees the industry, our opportunity, and our place within the industry in a very different way. I guess that is what makes us a leader”, says Michael.

A Reliable Home Care Provider

IHPS service models include a wide array of care options that are all tailored to meet the individual care needs of those who have trusted the company since 2004 to be their provider. The team provides the care that is needed. No long-term contracts or commitments, no hourly minimums, no surprises. What makes the company stand out the most is

the way it has developed, trained, and deliver the care. It has seen challenges, needs of those it cares for as well as their families and the healthcare system as a whole. The company has developed many advantages within the franchise system, and it enjoys being able to bring the difference in the care it provides to the community and clients.

Rise and Shine in the Times of Pandemic

Michael states that during pandemic crisis, those who were on the front lines of the company were not willing to surrender to the task facing them. It has been a tragic example of courage and hope. There were countless caregivers and care providers who knew about all the risks they were facing with Covid and they never asked to be reassigned, take time off, or abandon the seniors who trusted IHPS. These caregivers and frontlines didn't just ensure the safety of those who are most vulnerable, they also ensured IHPS as a brand kept its promise. While an unspeakable tragedy for so many, it was also the most inspiring year for In Home Personal Services because the company's front-line workers never backed down and they never stopped doing what they needed to do. They knew the danger and still, they performed their duties to ensure the lives of others were made safe. That was true courage.

Covid is as permanent to the healthcare system as the flu. It is here forever. IHPS has already developed new protocols and training to ensure the ongoing safety of those it cares for. It has developed a wholly unique and proprietary Acute Home Care system for the delivery of care that meets pandemic standards for safety and infection control. The organization's ability to care for these patients today, tomorrow, and those “long haulers” is already in place and while it hopes to never have to prove its ability to do so, it is ready for the next pandemic in every way it can possibly be.

Providing Quality Care to Seniors

Michael Collura


A Take on Leadership

While sharing his thoughts on leadership Michael emphasizes on Integrity. Integrity is a significant part of In Home Personal Services and its leadership training. For Michael, it is the single most important human attribute that is often the most elusive. “Having true integrity today in our world would bring about the radical change that unfortunately most of our population is unable to recognize, acknowledge and achieve,” Michael asserts.

Removing Obstacles for Others

In his advice to upcoming entrepreneurs, Michael says “First, do it because you care. This is not a business for those without a genuine desire to care for others. Second, do it your way. If you want to lead, then forge your own

path. I speak to prospective franchisees all the time and they ask me about the growth and success of other franchisees we have. My response is simple. Do you want to work up to their potential or your own? While some may see the value in benchmarking themselves against others or see this as a means to measure their own potential. I see it as a limitation you already entering into.”

He adds, “I say nothing about what I have achieved was done because I cared about what others were doing. I made my own path and today we are a brand being recognized in this article for just that. Nothing about us that is unique or innovative would exist if we just followed suit and worked to be like everyone else. Finally, embrace failure. If you find that word to be upsetting, you are not ready to be an entrepreneur. Because those of us that truly succeed first had to fail.”

‘‘“Provide quality care that is affordable and worry-free.”

Michael A Collura, Founder & President

In Home Personal Services



Robert LauritzenCEO & Co-founderCerebriu


Robert LauritzenAn Ardent Leader on a Mission to Transform Radiology

According to WHO, nearly two-thirds of the world’s population has no access to diagnostic imaging due to which people are suffering needlessly from

preventable diseases. Access to diagnostic imaging services has a great impact on public health with the creation of images of internal structures using X-rays or other physical waves, such as ultrasound and electromagnetic waves. Unfortunately, current shortages of human resources and obsolete or broken equipment are making it difficult for radiologists and biomedical engineers to provide adequate access in the creation of such images.

With a mission to transform radiology by providing better tools for radiologists worldwide, Robert Lauritzen teamed up with Akshay Pai, Mads Nielsen, Martin Lillholm and Erik Dam to form Cerebriu, a company that improves workflow efficiency, quality and patient outcomes in diagnostic imaging.

Robert is an international IT life sciences executive with 25+ years of management experience across high-tech MedTech start-ups and large corporations across pharma and IT service providers. He has held various leadership roles for different pharmaceutical companies.

Dedicated to the Development of Radiology

Cerebriu is an AI radiology company automating MRI workflows for faster and personalized diagnostic imaging. The company improves workflow efficiency and quality at the point of care. Its software solution, Cerebriu Apollo, achieves this by automating MR-image acquisition protocols and triage during examination providing decision support at key stages of the diagnostic process. Ultimately, this results in improved productivity, prioritizing the right patients at the right time, and less stress for clinicians. It

aims to democratize radiology, by enabling more scanning and more patients, without burning out the incredible radiologists.

“I believe we must rethink radiology to help a vastly growing global need for medical imaging-based diagnostics, and we can make a significant difference transforming the workflow using advanced technologies of our era,” says Robert.

Bringing a Real Difference in People’s Lives

Apollo brings the innovation of smart protocol in real time enabling adapting scanning protocols based on the findings of initial sequences acquired or cut short the examination with no findings.

Making breakthrough

healthtech requires

extreme adaptability,

resilience, and patience.

Create value for your

users and customers

every day.



Talking about society, that includes reduced nonacute admissions, potentially improved health outcomes with the prospect of the smaller length of stay, reduced the chemical contrast gadolinium consumption and contrast waste management costs, complete scanning of stroke mimics, early detection of stroke chameleons, a higher degree of intervention and later any neurological disease.

Impact of Pandemic

Sharing his views on the impact of pandemic, Robert mentions that it showed him and his team two things. One is the need for providing the necessary tools for clinicians to deal with the increased demand for healthcare. As of now, radiology cannot keep up with the increase demand for neuroimaging. Robert and his team have seen that there is an increase in stroke patients due to the pandemic, yet not enough radiologists to cope with it, that’s a huge threat to its healthcare system and society.

The second thing he mentions is the need for unlocking the power of data in order to provide better care. The more hospital data is shared, the more it can capitalize on AI to reduce the bottleneck in the healthcare system and provide better healthcare.

Simplifying Radiology

In the opinion of Robert, the future of healthcare is medical professionals augmented by AI. He further states that every hospital generates around 50 petabytes of data, yet less than 3% is actionable, analysed and used. If it manages to better capitalize on that data, undoubtedly opportunities arise. AI will not replace the role of clinicians, but rather boost them, relieving them of more straightforward cognitive tasks, to let them focus on cases where their expertise is needed the most.

The teams at Cerebriu thrive with diversity and equal opportunities. Half of the company have foreign backgrounds, and more than a third are female, which is pretty good in a tech startup.

A True High-Performance Team

Cerebriu brings together the smartest brains in the field of AI/ML with a distinct purpose to impact healthcare in the world. Each one of the management team has a minimum of a decade of experience in their field of expertise. Moreover, Denmark has been ranked as one of the highest AI readiness countries by Oxford Insights and the International Research Development Centre (IDRC).

Best Advice for an Early Startup

In his advice to emerging business leaders aspiring to venture into the healthcare arena, Robert says, “Learn fast. Fail fast. Embrace the challenge and pivot instead of clinging to an idea, that just does not work. Ensure to surround yourself with talent who could go on this journey with you when it’s great, and when it’s challenging. You will hear many times the word NO, but with courage, dedication, and patience, your chances of hearing YES are much higher.”


Adventures in Plastic-Free Living with

Natalie Fée

Natalie Fée


n 2014 I was working in TV, getting a bit fed up with Ithe lack of coverage of environmental issues. Around that time, I was scrolling on Facebook and came across

the trailer for the film Albatross. I saw the most beautiful, fluffiest Albatross chicks, dying of starvation in their nests with their bellies full of plastic. It was heart-breaking; I was totally devastated and felt a grief unlike anything I’d ever experienced when seeing human-caused environmental issues. I think it was something about seeing everyday items that I used - my brand of toothbrush, ink cartridges, bottle caps - literally causing the death of something so magnificent. And I knew in that moment I couldn't just sit back and allow this to happen. From that day on I set about doing something about it. I had no idea City to Sea, which began with a music video, would go on to become one of the UK’s leading voices on plastic pollution or that our campaigns would have a significant impact on reducing pointless plastics on the high-street, in supermarkets and at government level.

From petitions and media campaigns, to grassroots community action and education in schools, our work stops hundreds of tonnes of plastic from getting into our ecosystems each year. For example, in 2016 we ran our first consumer campaign. It was a simple ask, for all major retailers in the UK to stop selling plastic cotton buds and switch to paper instead. What happened next was a tidal wave of people power.

Over 150,000 signed a petition and soon major retailers were responding. Before long all nine of the major supermarkets had pledged to #SwitchtheStick. This means that since 2017 over 420 tonnes of single-use, non-recyclable plastic has been saved annually. In 2020 the UK government caught up and completely banned plastic cotton bud sticks with similar legislation expected across all of the EU by this summer.

Leadership is, if anything, about creating impact and City to Sea are certainly doing that.

City to Sea started as an idea in my head on a riverbank but has since evolved into a global campaigning organisation with dozens of members of staff. Since those early days we’ve saved hundreds of millions of pieces of plastic through award winning campaigns. At the heart of all of these campaigns is behaviour change insight and science to inspire and drive change from the grassroots up. Making sure we have impact in all we do.

Learning from the early #SwitchTheStick campaign, what we advocate for are positive solutions made easy. For example, one of our most successful campaigns Refill, shows how you can swap the easy convenience of buying a single-use plastic bottle when you are out and about, to a free Refill found through our geo-located app that tells you where you can eat, drink and shop without the packaging.

Making switches easy is and showing how they can be done

is a big part of what we do. So here are 3 simple steps for

you to take towards plastic-free living. And remember, you

aren’t taking these steps alone but as part of a global

movement. And when you take these steps you are not just

stopping plastic pollution but you’re inspiring others to do

the same.

1. Do a plastic audit

Knowledge is power. When you are cutting back on the

amount of plastic you use, do a plastic audit and collect

your waste for a week. This not only helps you get a feel for

what you’re using, but you can also start to cut out the easy

to replace items.

Our friends over at Everyday have created a super simple

programme with everything you need to audit your waste

for week and understand what you’re using, and what the

impact of that would be over a year. After doing this, you

can start to think about how you can cut out the plastic that

you use the most.

2. Choose to Reuse

We are proud to enable you eat, drink and shop without the

plastic. It’s time to avoid using disposable, single-use

culture and choose to reuse, as there are plenty of reusable

options out there. It has now become easy to reduce plastic

footprint without breaking the bank.

3. Go Room to Room

The more you look around your house the more you see

single-use plastics. From bathroom cleaners to the

vegetables you got the supermarket. Plastic gets

everywhere. But whether your worried about nappies or

nectarines we’ve got you covered with our plastic-free

living guide.

The tides are turning on plastic pollution. More and more

people are moving away from harmful single-use plastics.

Leader's Viewpoint

33| July 2021 www.insightssuccess.com

As time has passed my role as a leader in campaigning on

plastics has changed from one of needing to inspire and

energise people to one of channelling people’s energy (yes

people like you!). People are demanding change and

businesses and governments alike are beginning to sit up

and notice.

It’s now all of our jobs, as leaders, to keep the pressure up

and to make sure we make truly sustainable choices away

from single-use plastics.

And if you’ve got plastics nailed, you can take your journey

further and have a read of my latest book, How to Save the

World for Free, which has hundreds of ways you can

protect not just our oceans, but our entire, precious planet.

Just in my lifetime, we’ve lost half the world’s wildlife.

HALF of it. Gone. And it’s our responsibility to make sure

we don’t lose the other half.

Natalie Fée is an award-winning environmentalist, author of How to Save the World for Free, keynote speaker and founder

of City to Sea, a UK-based organisation running campaigns to stop plastic pollution at

source.

About the Author


Roy FarfaraMD Founder

TrioxNano Ltd Israel

“Real time programming is the logical

evolution of medicine”


TrioxNanoCreating Better Medical Solutions by

Developing Programmable Nano Carriers

Healthcare industry is one of the most important industries among all industries in the world. Ensuring the good health of people by applying

the latest advances in the industry is an important goal all medical institutions and leaders pursue in this field. Technological advances can be incremental or disruptive. Of the different technologies in the healthcare industry Nanotechnology and specifically DNA nanotechnology is holding the greatest promise for healthcare industry's disruption. DNA is the molecule that stores and transmits genetic information in biological systems. The field of DNA nanotechnology takes this molecule out of its biological context and uses its abilities to assemble structural motifs and then to connect them together. This field has had a remarkable impact on nanoscience and nanotechnology, and has been revolutionary in our ability to control molecular self-assembly.

Taking DNA nanotechnology a step further, an avid healthcare leader, Roy Farfara MD is utilizing DNA machinery to create better medical solutions. 6 years ago, Dr. Farfara founded TrioxNano in Israel and began his most important endeavour of creating programmable nano machines to better deliver APIs to their target.

Developing the Basis for Programming Medicine - S.M.A.R.T Nanoparticles Platform TrioxNano started in 2015 to develop programmable biologic nano carriers that are able to accurately deliver payloads to their target. The company developed the S.M.A.R.T (Stimuli Multi Adjusted Responsive Technology) nanoparticles platform for intelligent delivery of chemotherapy to cancer cells. S.M.A.R.T platform opened a window to a vast fields of inventions, of intelligent nanoscale computerized machines that are able to sense a combination of multiple variables (at least 2) in their environment and exert action of unloading active payloads based on preprogramed mechanisms. The

disadvantage with SMART was it could only be programmed at the time the particle was manufactured.

Transcending Medicine by Programming It Dr. Farfara founded TrioxNano with a vision to transcend medicine by programming it. As a surgeon in the urology department, Dr. Farfara was treating patients with kidney, bladder and prostate cancers. He became well aware of the limited and relatively primitive options offered to metastatic patients (surgery / chemotherapy / radiation) and decided to tackle the problem from another angle and try solve it. The company’s technology based on DNA machinery was developed and optimized through the last 6 years by intensive research done by TrioxNano’s ultra smart team that includes except Dr. Farfara proficient Post Docs from Harvard, Oxford, Rockefeller and the NIH.

Inducing Revolutionary and Disruptive Programmable Solutions TrioxNano’s technological solutions will induce two disruptive revolutions in the next 5-10 years. The first revolution is the ability to program medicine in real time, this improves the therapeutic window of most medicine. It is currently being tested in TrioxNano’s lab on human cancer cells. The program codes are based on previous literature knowledge for example in the case of TNBC cancer (a very aggressive breast cancer), literature states the abundance of proteins like Nucleolin, Mucin1, PDL1 on the membrane of these cancer cells.

TrioxNano uses this knowledge and creates programs that are uploaded onto its modular particle so that patient who presents for example with Mucin1in her cancer will receive the Muc1 related program. But oncologic literature (accumulated human knowledge) is still very limited and that is the reason TrioxNano developed the second technology which complements and further enhances the potential of PCPM programmed medicine!


37| July 2021 www.insightssuccess.com

The second revolution called “tissue derived programming” is a data revolution that will allow TrioxNano to transcend past the current knowledge gap and comprehensively differentiate diseased from healthy tissues. This revolution could only commence once the ability to program medicine was achieved. Tissue derived programming allows it to upload programs that can differentiate traits whether they are known or unknown to literature expressed on the target tissue AND not expressed on the healthy tissue surrounding it.

such as TNBC that are known to date to present 2-3 proteins can be targeted by the many yet undiscovered proteins today!

Utilizing Disruptive, Novel and DNA based Technology TrioxNano’s technology is based on DNA machinery, the pandemic has proven the advantage of RNA vaccines compared to older technologies of attenuated virus. RNA vaccines present a small percentage of the potential offered to humanity by DNA based nanotechnology. The

Remembering that human knowledge to date is lacking, TrioxNano is just at the tip of the iceberg as to comprehensively describing all the proteins expressed on a specific tissue such as a tumour. In the case of a cancer patient, different metastasis have different traits and the cancer cells keep dynamically evolving based on the treatments being given to the patient through time. Though proteomic technologies allow differentiating thousands of known proteins at a time, it does address treating these and required a further degree of complication to address the correct treatment to the diagnosed trait. TrioxNano’s technology allows it to choose and upload the correct sequences out of 10^35 different sequences.

This revolution means the dependency on the current human knowledge (literature) can be bypassed, and cancers

technology is so disruptive and novel that to date there is no competition, though Dr. Farfara believes the situation will not stay the same and in 3-5 (which is the time it took to create the knowhow and expertise to stabilize it) competitors will follow.

Concise Advice to Aspiring Entrepreneurs Dr. Farfara advises to aspiring entrepreneurs to start by finding the right team. He considers that being people-oriented is the most important value of a business leader. He tells them that failures will usually teach them more then success, therefore persistence and perseverance are required. He asks them to stay dedicated to their ideas and beliefs no matter what and if they have the option choose disruption over incremental technological projects.

Fabian Ifarganm PhDCRISPR / Head of cell assays

post doc Volcani

Joseph Farfara MsC

Founder & CEO

Roy Farfara MDFounder & CTO

Technion Yaacov Guy DsC

Regulatory affairs

postdoc NIH

Dorit Cohen PhDImmunology / In Vivo postdoc Rockefeller

Yoav Chemla PhD Cell Assays

Bar-Ilan

Michal Rasis PhDAnalytics

post doc BGU

Ofer Nussbaum PhDHead of chemistry

postdoc NIH

Triox NanoProgrammed Medicine

Toma Tomov PhD

DNA programming

postdoc Harvard

Ehud Sass PhDHead of Biologypostdoc Oxford

Liroy Lugasi PhD Chemistry

Bar-Ilan

Yakir FarfaraIntern
