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The Prima Story
Jerry Hayes, ODNeil Gailmard, OD, MBA, FAAO
WHAT ISPrima Eye Group?
• A Network of Progressive ODs • Private practices only• U.S. only• We work with all size practices
• Management consulting• Practice building education• Doctor and staff study groups• Practice management support• Buying power / vendor programs
Current size of the group…• 325 practices• 449 locations• 776 optometrists
Growth Projections:400 practices at end of 2014550 practices at end of 2015
Q: What is our capacity to serve more members?
Service growth exceeds member growth •Adding staff faster than growth requires•Moving into a larger office in Atlanta•Prima Metrics 2.0•Practice finance consultant• Coming: Certified Business Appraiser
•Practice marketing consultant•HR/staff management consultant•Vendor specialist•Coming: OD consultant with new skills
Prima member profile
• Average collected gross revenue is $1.1 million per practice
• Average production per OD= $774,000• Median net income is 29% of gross
The Prima Team
9 full time employees in Atlanta officeplus Jerry and Neil
Terri AbrahamVice President, Operations
• Prima administration• Meeting planning
Nathan HayesFinancial Consulting and
Vendor Relations
• Financial consulting• 3 Year Growth Plan • Prima Metrics • Vendor Relations • Practice Valuations
Elise TalbotMember Services Manager
• New Member Enrollment• Vendor Activation • Member Services
Kimber BondGraphic Designer/Marketing
• Prima advertising • Design • Marketing
Denise StambaughMember Services
• Meeting coordination• Consulting scheduling• Executive Assistant
Lauren LandrumMarketing Consultant
• Consults with Prima members to design their marketing plan.
• Advises on marketing strategies, including website and social media.
• Develops templates for ads and flyers.
Lauren Styron, MBAHuman Resources/Staff Management
• Consults with Prima members about hiring, firing, and training staff members.
• Advises on employment policies and employment law
• Develops job descriptions, employment reviews and bonus programs.
Rachel DornbosVendor Specialist
• Consults with Prima members about vendor accounts
• Tracks discounts and rebate programs
• Develops relationships with Prima vendors
Neil Gailmard, OD, MBA, FAAOCo-founder, President
• Management consulting • Practice building, managed
care, clinical operations, staff issues, optical dispensing, profitability
• Optometric politics and current events
Jerry Hayes, ODCo-founder, CEO
• Practice Profitability• Staff Productivity • Practice Transitions
WHY?
We love helping ODs achieve great things in
private practice
HOW?
Consulting Services
Prima Consulting: Competitive Advantages
• Consulting is led by nationally known ODs – many firms have no ODs.
• A team of consultants who specialize in specific fields, including optometric practice.
• Neil Gailmard, OD, MBA currently owns and operates a practice – most consultants do not!
• Gailmard Eye Center is our practice management laboratory.
• Neil and Jerry have studied practice management and entrepreneurship for decades.
Consulting
• Everything practice management• Practice building• Staff management• The CEO of your practice• Hiring and managing associate ODs• Medical model• Billing and coding• Vision plan profitability
Consulting
• Office design• Office policies• Instrumentation• Fees• Optical dispensing• Contact lens practice
Consulting
• Marketing• Computer software and EHR• Financial management• Practice estimate of value• Merging, buying and selling practices• Cold start-ups
Consulting
• Branch offices• Clinical efficiency and delegation• Scribes• We actually talk about what the
doctor does in the exam room• Sticky situations
Consulting
• Telephone• Conference calls• Email• Photos• Join.me or GoToMeeting.com
Practice building education
Webinars
• Open forum Q and A• Pure education• Vendor presentations
Staff management support
Study groups
Core services
The New Prima Metrics
• No installation fees; no charge to use• Simple email form to report data• 22 fields for standard report
• Key metrics and detailed financial analysis quarterly
• Not dependent on your office software• Certainty about where data comes from
Prima Employment Testing
Rebates and Discounts
The increased discounts and rebates that Prima
provides could cover most or all of your monthly dues!
Additional membership features
• Prima members on Facebook• Member resource library of forms, flyers,
ads and policies• PrimAlert!• Prima Newsletter• General help and support every day
Prima is easy to do business with
• A flat rate monthly dues of $395• We do not take a percentage of your gross!• No extra charge for multiple offices• All doctors and staff are members• We do not lock you into a contract• We do not require you to move your
accounts or to change vendors• You may belong to other groups• All our services are included free• Meetings are free (you pay for travel)
What if Neil and Jerry get too busy as Prima grows?
• We have plenty of capacity now and for the future
• Members will always have access to Neil and Jerry
• As Prima grows, we will have the resources to bring on more talented people
• Neil and Jerry will lead the consulting team
Why join Prima instead of another group?
• No other alliance group offers one-on-one consulting by nationally known experts.
• Prima is the best value in consulting compared to typical consulting fees.
• Vendor discounts rivaling any group!• Innovative programs and services.• Many members of other groups also join Prima!• We have the best members helping members!
Meeting Special
Sign up at this meeting and get the First Month FREE!
Visit the Prima table
MARCH 11-14, 2015Disney's Grand Floridian Resort & Spa
Lake Buena Vista, FL
• San Francisco, Sept. 29-Oct. 3, 2015 • Scottsdale, Fall 2016
