4 Golden Rules of Communication

Kathleen Holmlund and Melitta Campbell – Communicating with Impact

4 Golden Rules of Communication

• Have a single clear purposeBe clear about why you are communicating and express it in one sentence.

• Be audience-centric, alwaysKnow what they know and care about and focus only on these things.

• Keep it short and simpleA confused mind never buys or buys-into anything!

• Think it through (plan)Bring it all together in a simple coherant plan that everyone can understand and action.

Kathleen Holmlund and Melitta Campbell – Communicating with Impact – Impact Hub, Geneva

Want to know what to do next?

Join the ‘Communicating with Impact’ workshop where you will learn:

• Why and how to target your communications

• How to avoid common pitfalls

• To be fluent in the principles of good communication

• How to plan and produce effective messages and content

• How to present your messages for best results

• To be inspired to take your communication skills to the next level …and

beyond!Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

Detailed Outline – Communicating with Impact

Golden Rules• Clear purpose• Know your audience• Keep it short and simple• Think it through (plan)

Knowing and Expressing your Purpose• Define clearly who you are• Where your passion lies• What you do• Why you do what you do• What is your ultimate purpose

Understanding and Speaking to your Audience • Identify your audiences: their needs and behaviour• Determine messaging for different audiences• Select appropriate media and platforms to communicate

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

Early Bird Prices end

17 February

Detailed Outline – Communicating with Impact

Being Clear and Consistent• Learn to use the inverted pyramid technique used by journalists• Focused messaging for the target audience• Insider tips on composing great content for web• Incorporating calls to action

Perfect Planning, Strategy and Execution• Campaign design and timeline• Setting clear and measurable goals• Creating content (text, mailing, images, video, PowerPoint, etc)• Selecting delivery platforms (website, social media, events, etc)• Measuring impact

Bonus – Tips and Resources from the experts• Creating a content calendar for your website and social media• How to set up your website• How to write a creative brief for designers and website developers• Resources for developing killer content for blogs, videos, images

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact

Early Bird Prices end

17 February

35+ years of experience and passion

Design & Communication

Marketing and Public Relations

Internal Communications

Success Coach for female entrepreneurs

Public speaking 

https://ch.linkedin.com/in/melitta

Digital/Social Media Strategy

Media Relations & TV Production

Crowdfunding communication

Communication training

Event planning & communication

https://ch.linkedin.com/in/kathleenholmlund

Communicating with Impact – Register at: https://geneva.impacthub.net/event/communicate-with-impact