11

Click here to load reader

Bookship

Embed Size (px)

Citation preview

Page 1: Bookship

BookshipA new social reading experience.

Because reading is better with friends.

Page 2: Bookship

Books are social. Reading is not. Yet.

There’snogoodwaytoshareyourreadingexperiencewhileyou’rereadingAnapp-centricsocialreadingexperienceisinevitable

Page 3: Bookship

Bookship A social reading app

Mobile-first,camera-ready,emoji-friendly

Invitefriends,family&co-workerstoreadalong

Post&reacttocomments,photos,links,video

Extractquotesrightfromapicture

Getalertswhenyourfriendspost

KeepinsyncbysharingyourlocaHon

Curatedbackgroundcontentonyourbook&authorBrowsablebooksuggesHonsfromleading

tastemakers,bookreviewers&best-sellerlistsAvailableoniOS&Android,comingsoononKindleFire

Greatfor:•  Organizedbookclubs•  Informalsocialreadingwithfriends•  CorporateReadingGroups•  Schoolstudygroups

Page 4: Bookship

The market

Socialreaders,bookclubs•  55MGoodreadsusers•  5MAmericansinbookclubs•  2%ofEnglandinabookclub

Bookstores,Libraries,Authors

CorporateReadingGroups•  1.5M+businessesw/10+employeesinUS&UK

LongerTerm:•  Students,EducaHonalInsHtuHons

Page 5: Bookship

Subscription business modelBasicserviceisfree

For“bookworms”($0.99/month)•  >2simultaneousreadings,groupsof10+•  curatedbackgroundcontent•  personalizedbookrecommendaHons

Bookstores,libraries,authors($2.99/month)•  Groupsof10+,self-joinablegroups•  Managementtools(automaHon&reminders)•  Branding

CorporateReadingGroups($25/month)

Atscale:BookpromoHon&sales

Availablemarket=~$500M/year

Page 6: Bookship

Adoption strategies

Bookclubsareinherentlysocial•  targetthemfirst

Android/KindleFireappstores•  Extremelyunderservedforbooksapps

Engagebookbloggers&authors•  Tooltoengagetheiraudiences

Page 7: Bookship

CompetitionKindleNotes•  Anonymous,hardtoshare,private•  TheanHthesisofsocial

Goodreads•  RaHngs&Reviewsthewrongmodel•  Discussionforumsnotmobile,notsuitedforprivategroups•  Web-centric,clunky,notaboutsharingduringreading

Bookclubapps•  FocusedonmeeHngscheduling&sellingbookstoyou•  TypicallyiPhoneonly•  SomeHmesrequireproprietaryreader•  Don’tworkforphysical/audiobooks

Messagingapps(WhatsApp,Facebook)•  Notbooks-aware•  Discussionslostinaseaofrandomsocialmedia.

Page 8: Bookship

The team

MarkWatkins,Founder•  VPR&DforEndecaSearch

AcquiredbyOraclefor$1.1B•  Co-FounderandCEOofgoby

Apple#1Travelapp,acquiredbyTelenav•  HeadofProductforTelenav(Nasdaq:TNAV)

Award-winningpioneerofGPSnavigaMonapps

LifeHmevoraciousreader•  Currentlygroup-readingThucydides,Evicted,andWind,Sand&StarsonBookship

Page 9: Bookship

Advisory Board

Dr.ThomasJensen•  Novelist,EntrepreneurSVPR&DPTC,Think3,Torrent

BenWilliams•  CEOofFirecracker,anEd-Techcompany

JamesFell•  HeadofDesign,Mint,Founder,WeCreatedIt,VPDesign,goby

Page 10: Bookship

Reading is changingMoreyoungreaderengagementMoresocialMoreelectronic/mobileMoreaudiobooksMoreepisodic/serialMoredistributedMoremediaMe-ins:Movies,TVshows,youtube…

Isn’t it time there was an app for that?

Page 11: Bookship