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Problem and Solution

Problem:

Over 40% of Lego buyers either want the most pieces or the best price for a Lego set.

Currently, there is no easy way of determining which Lego set is the best value or “Price

per Piece”

Parents of daughters don’t want to buy lego sets that are heavily male themed.

Solution:

Create an app that will help alleviate the pressure in determining what is the best value

Lego set based on set name, part count, and unique piece count without prejudice

towards gender based Lego sets.

Regular vs. Unique Lego Pieces

Regular Lego I Unique

Lego

I

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I

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Mission Statement

With the ever-changing technology advances we strive to

bring children back to physical playing rather than

through a screen. We deliver the best information

possible, to help foster the creativity of physical building

in every child. All of our long-term and short-term actions

are molded by our passion for learning and Legos.

Market Research

● Over 4.7 million kids (4-18) and 300K adults (18+) play or use Legos

● 2013 global Lego sales were over $5.6 Billion from over 130 different countries

● 7 Lego sets that are sold every second and 28 during the Holiday season

● Lego has 10.8 million fans or followers combined across major social media

platforms

● Currently there is not any direct mobile competition to our app, although website-

only resources and databases exist

Survey Research

Our survey of over 165 participants has told

us:

● 43% of people buy legos

● 74% of people who buy Legos would

want this app

● 77% of people who buy Legos are males

● 23% of people who buy Legos are

females

● 67% of females who buy

Legos would want to use our

app

● 86% of males ages 18-30

who buy Legos would use our

app

● 64% of males ages 30-50

who buy Legos would use our

app

Market Feedback

● “This is a fantastic idea. I have run the UK FIRST Lego League

tournament for 13 years and wish I knew about Brickscan 13 years

ago!”

-Bruce L. Walcott

● “That'd be pretty cool...if you had a big fat database of set info and you

could scan stuff and have all that come up.”

-Reddit User - jouest

● “I would totally download and use such an app. I don't currently buy

Lego's because I never feel like I know if I'm buying the best value.”

-Anonymous Survey Respondent

Revenue Model

● App Store

o We would utilize a freemium model in order to generate revenue in the beginning

o Users can pay $1 per app without ads or can download the app for free and will put up with

ads

● Bix Bog Stores

o The ads on the free app would be targeted to promote local brick and mortar stores who

sell Legos such as Target, Walmart, and Toys R Us.

o By partnering with these brands, we could offer discounts to draw potential customers into

their stores.

● Lego Partnerships

o Lego focused forums and communities can promote and advertise themselves on our app

o Partnering with Lego in order to get current data and promotions would also be pursued

Tech & Features

- Our app utilizes barcode recognition technology in order to identify the individual sets

- We then pull the information about each set

- Using an existing database website we then added a program that dissects the Lego

set by:

a. Set number

b. Name of set

c. Number of pieces

- This serves to easily and accurately give the user the ability to determine if a

particular Lego set is worth the purchase.

Future

● Going forward, we plan to implement new features in order to address the wants of

the market, namely adding information on unique pieces, included minifigs, as well

as a buy-it-now option to purchase the set at a lower cost.

Our Team

Benjamin Strevy

Todd Willey

Clifford Naiman

Wes Eklund