Cane Enabled
Cane EnabledRHOK Hackathon Presentation
1
The Problem
25% of the population over 50 years of age and growing.
Increased life expectancy and population boom will lead to a
need for more aid for elderly care.
With increased age there is a higher chance of injury with more
disability.
Current generation X/Y have mobile devices but the elderly are
tech illiterate.
Current elderly panic buttons only link to the elderly's home
phone.
No multi-purpose mobility devices on the market.
2
The solution
A Multi-purpose mobility deviceConcept is that it is both a
walking stick and a device to pick things up.
This Cane will have an emergency button (like the ones worn by
elderly) which will also serve as a tracker, in the case a person
may have an accident and can immediately ping their location to
emergency contacts.
Cane enabled
RHOK GOALCreate a feasible software MVP for Cane Enabled and a
go to market plan for the hardware.
4
Tech MVP dEMO
Emergency Button
Stopping Alerts
Engage tracking
Disengage tracking
Hardware Route to MarketProblem:
Money
Hardware
Prototype
Validation
Solution:
Fund PrototypeGo Fund Me to pay for prototype. Market TestUse
Prototype on target audience and get feedbackGet Sales.Create
website for sales/orders.
6
prototype Plan
Cost for first prototype
PVC piping $2.10Rubber stoppers $1.75 each - $7Metal wire
$16.25Plastic handle $1.75Trigger $4.10Pivot/rivets $8 each - $24 =
$55.20 (x2) $110 total
How we went
174 Views on site since Saturday. 16 shares in social media4
donations Raised $110
gofund.me/27s6zfaa
We as a collective team discussed various websites and found the
quickest approach to getting funds was 'Go Fund Me'.
The Cane Enabled 'Go Fund Me' page was set up with goal of
covering the cost for the cane as most of the electronic "enabled"
side of things was already covered and provided for.
7
Market testing planBuild Prototype in 1 week by 11/6/16.
Visit Aged Care Facility for testing 20/6/16..24/6/16
Complete Survey Monkey with residents.
Use Feedback to adapt product.
Once the prototype for the physical cane is functional, various
elderly and disabled people will be asked and offered an
opportunity to test the product and give both positive and negative
feedback. This will provide insight into what the target audience
is looking for and adapt the product to what the majority of
targeted consumers are after. This will take place over the next
week or two.
8
Sales Plan
Websitehttp://cane-enabled.launchrock.com/Ready to take
requests.Linked to go fund me.
ChannelsVarious channels such as nursing homes and hospitals
could be used as partners ei. Discount bulk sales. Hospitals can
then use this as a demo or loan product much like the wheel
chairs.
Direct SalesDemonstrations can be done and will also be used as
advertising, these can be done at shopping centres and nursing
homes to pull heartstrings of loved ones and show the benefits of
it to the elderly.
Revenue streams Direct sales of Cane Enabled.Software
Subscriptions to Emergency features.
http://cane-enabled.launchrock.com/
We as a collective team discussed various websites and found the
quickest approach to getting funds was 'Go Fund Me'.
The Cane Enabled 'Go Fund Me' page was set up with goal of
covering the cost for the cane as most of the electronic "enabled"
side of things was already covered and provided for.
9
Go ForwardIterate prototype.Investigate Production costs
(hardware/software) and Sales Prices.Secure partnerships/sales and
seek capitol through investment/crowdfunding.
IMpact
Empowers elderly with freedom, independence & Mobility.
Piece of mind for loved ones.
Allows elderly to be more active.
Never forget it as it cant be left behind.
Cane Enabled TeamThank youQuestions?
