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Social media for
new entrepreneurs
Bob LeDrew, principal consultant
Causeway Entrepreneurial Opportunity
May 29, 2015
• You KNOW your customers aren’t there
• You can’t make the commitment
• Time
• Energy
• Money
Reasons not to do
social
Make some choices • Website
• The hub and spoke model
• Do some things well
• Don’t do everything poorly
Strategy basics• Background / context
• Goals (S.M.A.R.T.)
• Resources and Tactics
• Measurement and Evaluation
Why measure:
• PR objectives ➡️ organizational objectives
• ROI of communications initiatives
• Calibrate programs
• Learn from experience
• Best use of time and resources
What to measure
• Tactics must relate to strategic
goals
• Measurement tools must relate
to your tactics
Resources and tools
to try• www.searchenginewatch.com
• www.google.com/analytics
• www.evernote.com
• http://www.183fw.ang.af.mil/shared/media/document/AFD-100225-069.pdf
• http://www.simplemarketingnow.com/content-talks-business-blog/bid/134174/200-Case-Studies-Social-Media-and-
Content-Marketing-Examples
• www.forimmediaterelease.biz
• www.sixpixelsofseparation.com
• www.insidepr.ca
• http://www.socialmediaexaminer.com/pinterest-marketing-tips/