June 2015

Avi GolanGM/ VP Intuit Developer@IntuitDevGM

Small Business

The Next Big Thing for

Developers

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To improve our customers’financial lives so profoundly…they can’t imagine going

back to the old way

Intuit’s mission has stayed consistent for 30+ years

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Employees

8,000+

A Premiere Innovative Growth Company

Customers

45M+

Global OfficesUS, UK, India,

Canada, Australia

Revenue

4.5B

Founded

1983Public 1993

INTU

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*US studies from Emergent Research (August, 2014) and Nielsen (December, 2015)

Major Shift in Small Business Behavior

37%

78%2020

2014

By 2020, 78% of small businesses will be fully adapted to the cloud, up from 37% in 2014

Financial management is at the center of the small business cloud.

Small business owners spend 4 hours a day online running their business.

The top tasks they conduct online are:• 65% handle bookkeeping and accounting• 65% generate invoices and/or accepting payments• 58% manage relationships with existing customers

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600,000Monthly Apps.com

visitors

18,000Active Developers

$1.5TCommerce managed

through QBO

100MCreated

invoices fromwithin QBO

32MNew customers served by QBO

$6.6BOnline and mobile

charge volume

91,000Active mobile

QBO users

1200apps connect

to QBO

390,000Online

payroll subs

29MU.S. small businesses

190,000QBO

accountants

1MQBO paid

subscribers Access to

600Msmall businesses

worldwideand the

ecosystem around them

The opportunity:

1MQBO paid

subscribers

190,000QBO

accountants

29MU.S. smallbusinesses

390,000Online

payroll subs

1200apps connect

to QBO

91,000Active mobile

QBO users

$6.6BOnline and mobile

charge volume

100MCreated

invoices fromwithin QBO

32MNew customers served by QBO

$1.5TCommerce managed

through QBO

18,000Active Developers

600,000Monthly Apps.com

visitors

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QuickBooks is open, seamless & personalized to enable small business success

An Open Platform

Everything Works Together Personalized by and for SMBsOne Code Base

Built to ScaleOpen for All Developers

Integrated AppsAccountant Collaboration

Critical Services

All Sizes and IndustriesAll Geographies

… By Developers and Accountants

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Intuit Developer vision:

Every small business appis on the QuickBooks platform

Built as a single, open platformfor Intuit and third party developers

SMBs connect “right for me” apps on the platform

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Large, rapidly growing, developer ecosystem

600K+Apps.com unique visits / mo.

18,000+

Global QBODevelopers

1220

QBO Apps 15x Growth

1,000 80

160MQBO platform API calls

App to QBOConnections

117,220+

6,600

App PenetrationWith in QBO

12%

1%

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Four key ingredients to take you from

idea to successful app

Rich and durable APIs

Developer productivity tools

Developer experience

Discovery and adoption

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• 15 min to first QuickBooks call

• Sandbox & sample apps

• QuickBooks & Payments APIs

• Rapidly create integrations with Intuit AppConnect

• Instant publishing

Developer Experience: developer.intuit.com

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The ultimate small business app store

“Right for Me”

Apps

GlobalReach

OneApp Store

"We’ve seen a 35% increase in trials since joining Apps.com“

- Michael Webb, CTO SmartVault (US)

“At ServiceM8, we love how QuickBooks has evolved into an open platform, enabling us to reach and support small businesses globally."

- Kim Ford CEO, Service Mate (Australia)

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Developer Success

Fundbox: From Idea to Successful Small Business App

“Year to date, we’ve seen a 51% increase in the number of QuickBooks Online users who have connected to Fundbox.” – Jordan MacAvoy, VP MarketingFundbox (Israel & US)

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Partners like you complete the ecosystem

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Learn more, connect with us & get started.

Social & Online

• @IntuitDev

• developer.intuit.com

• apps.intuit.com

Thank you