Assuring Community Connectivity by Ciqual

BROADBANDIS AN

UNDISPUTED FORCEFOR ECONOMIC GROWTHAND PROSPERITY

Benefits of connectivity

When given access to affordable broadband, local businesses can expand their market reach across the nation and even the world.

Broadband brings the opportunity for direct access to education and health care for local residents who are otherwise forced to travel long distances for college courses and medical treatment.

Affordable broadband enables historically urban businesses like graphic design, Web site design and other creative industries to experience new life in non-urban settings while competing on the same level as city-based companies.

However, coverage out of big cities is a secondary priority for Telcos

Indoor technology: 4G

Indoor technology: None

Return of Investment is the main factor for network modernisation priorities

TDC coverage plot

What’s a municipality to do?

• Some municipalities have already taken up the task of improving the connectivity of their citizens.

• They will test real mobile coverage and performance and build the business case for the operators.

New project with test boxes will test mobile coverage (link)

How can Ciqual help?

• Ciqual can deliver these results quickly, with minimum budget and zero effort from the municipality.

• Hard evidence for the network operators in an easy to understand format.

• A Mobile Broadband Experience Report, issued every quarter

Quarterly mobile broadband experience report•2G, 3G and 4G coverage maps of your municipality for each operator•Data speed map•Data latency map•Coverage holes•Drop Call Areas•Best operator map (coverage and data speed)•Best technology map•Data speed analysis•Device performance

Where’s the magic?

Ciqual SDK

Ciqual ServersPartner host app

https

Lightweight software client that collects QoE

measurements and contextual data

A popular local app in partnership with Ciqual

Anonymous data over a secure

connection

Hosted by a top-tier local hosting

provider

• Ciqual collects measurements from the end-user device by means of a software client.

• Ciqual’s software client is embedded in a local host app with a rich and diverse user base that covers all segments.– In the coming weeks, the app will start

collecting measurements from 50000 devices across all Denmark.

– The host app is distributed via Google Play and Apple Appstore, which ensure that all checks and permissions are granted.

• These measurements are anonymous, transmitted over secure connections and kept in secure servers in the country.

Ciqual confidential

Why on-device clients?

• Independent from the network• Across 2G, 3G, 4G and WiFi• Accurate location• Separate measurements per user• 24x7 data collection• Crowdsourced passive observations

of the user’s actual interactions.• Virtually every Android and iOS

device.

Out of coverage events in Kuwait – 3 days, 3000 users

On-device software clients measure the true customer experience (data speed, latency, coverage) of thousands of users simultaneously.

Why are we different?

• Drive tests do not capture quality of experience i.e. indoors or for all devices. We do.

• Other apps are used by technophiles only. By using a transversal host app we reach all the demographics.

• We measure individual experience. Is it not only about where there is good enough service, but who and how many are affected by it.

• We break down data per device type, because the handset Radio sensitivity is a critical factor for Quality of Experience outside big cities.

• Our consultants have experience working with Danish operators and are respected by them.

Why Ciqual?CIQUAL enables mobile operators, enterprises and public authorities to quickly identify, verify and resolve individual customer-affecting broadband issues.

Ciqual confidential

Vodafone Qatar• Proactive Customer Care• Marketing

Elisa Finland• Customer Care• Service Optimization• Enterprise

IDA Singapore (local regulator)• Operator Benchmarking

Optus• Customer Care

Contact us at info@ciqual.comWe’ll be delighted to give you more information.

…Or you can discreetly follow us here• ciqual.com• LinkedIn• Twitter• Our blog on Mobile Broadband Experience• White papers