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1. Executive summery

In designing a research, that the purpose of the study is understand of Sri Lankan the

benefits regular exercise and physical activity regardless of consumer age, gender or physical

ability are hard to ignore source by a using questionnaire.

Consumer research can also be divided in terms of qualitative and quantitative perspective. In

this research we have consisted both because in reality there is a great amount of both

qualitative and quantitative consumers research data collected by researchers. My question

explain about characteristics, unique features, attributes and benefits and

Factors that influence making the final decision of existing and potential customers

The assignment is designed to assess the application of theory and knowledge gained in the

above consumer behavior. The result indicate that the majority of the existing and potential

customers.

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2. Methodology

This study about understand of Sri Lankan the benefits regular exercise and physical

activity regardless of consumer age, gender or physical ability are hard to ignore source by a

using questionnaire .

Customer samples and data collection

Random sample – a member of the population is selected at Colombo metropolitan area of

two random samples has enrolled in research.

Existing customer - 30 samples

Non customer - 30 samples

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3. Introduction

Gymnasium is very strong in its research & development and at present the company is

rigorously engaged into developing new gym service and solutions with a special focus on

existing and potential consumers. Currently our company is planning to open new gym

center.

Description of research with the benefits regular exercise and physical activity regardless of

consumer age, gender or physical ability are hard to ignore. Many people have started up

their activity partly or entirely based on gym center. The way people conduct their activity

has changed dramatically and it also affects the way they do marketing as well however, gym

center likes equipment, trainer and legal agreement.

Some questionnaires are analyses by with Microsoft excel.

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4. Findings

4.1 Questionnaire for existing consumer

Question – 1, 2

There is 70% consumer favorable attitude for the gymnasium. Other 30% exiting consumers

is unfavorable attitude. Existing 35% consumers go to gym center daily. 65% consumers

don’t go to the gym centers daily.

Question – 3

Nine Consumers select first place weight loss exercise. Eight Consumers select running

exercise. Belly fat is selected by six consumers.

0

10

20

30

40

50

60

70

80

Favorableattitude

Un favorableattitude

daily use not daily

Q-01 Q-02

Series1

Series2

0

1

2

3

4

5

6

7

8

9

10

Weight loss Jogging Running belly fat Biceps

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Question 4, 5

8 Consumer got personal training before and 22 consumers did not get personal training.

There are 18 consumers are joint a long time ago.

Question 6, 7

0

5

10

15

20

25

Personaltraining

Non personaltraining

Long timeconsumers

Few dayconsumers

Q-04 Q-05

0

5

10

15

20

25

Health Un health Trininerneed

Trininerno need

Q-06 Q-07

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18 consumers think that gym center is good for the health. Most of consumer need a trainer

but 35% consume are avoiding trainer.

Question – 08

Health benefits Gymnasium equipment which made in Sri Lanka are high and normal in

Quality for answer of existing consumers.

Question – 09, 10

More consumers a spend money rupees between 3001 and 5000 for gym center ever for every

months. Current consumers are very satisfied level with gym centers.

Strongly Satisfied

Somewhat Satisfied

Neither Satisfied nonSatisfied

Somewhat disatisfied

Strongly disatisfied

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Question - 11

35% Current customers select equipment, 28% consumers need trainer and 20% consumers

need good place for gym center.

Time

Price

Place

Trainer

Equipment

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4.2 Questionnaire for potential customer

Question-1, 2, 3, 4

Consumer’s favorable attitude of gymnasium centers. 80% consumers are unfavorable and

20% consumers are favorable.75% consumers already gone to gym. But not now, they want

trainer. Other 25% Consumers who never been to gym yet, they may go if they get good

trainer. There are same percentages of consumers who like two joint gyms as well as not like

to join.

Question-5, 6

0%20%40%60%80%

100%

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More consumers like to spend rupees between 2001 – 3000. Consumers like new gym in

their area.

Question – 07

Future consumer’s important need trainer, equipment, place.

Time

Price

Place

Trainer

Equipment

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5. Findings and Conclusion

According to the findings after conducting a pilot study, if we consider about 30 sample

household they have different attitudes towards this energy saving principles.

Existing consumers

There is consumer favorable attitude for the gymnasium. But that gym canter fulfilled

consumer delight. There is a problem trainer qualification low, no advice service, very short

time opening and haven’t some best gym equipment.

Potential consumers

Future consumers like a gym center. All of future consumers undertook benefit of gym but

there is major problem time, and some consumer’s entertainments reducing consumer gym’s

interest.

.

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6. Recommendation

Customer required various ideas to develop and improve our Gym center. so we want to

consider the some information

Maintenance best practice

Establishing legal agreements and relationships.

Encouraging users, staff and volunteers to be proactive in promoting a safe

environment in the gym

Establishing and documenting gym policies and procedures so that all who use the

gym have access to them either at the gym or online

Taking out an insurance policy

Training and protecting gym users, staff and volunteers

having a person or committee that takes responsibility for reducing risks

implementing systems to support risk management practices (e.g. reporting hazards,

incident reports, emergency evacuation plan)

Creating and documenting a safety checklist and a signage checklist for the gym

including a signed maintenance log for each piece of equipment.

Equipment should be set out to ensure that all exercise areas contain safe working

spaces and that user numbers do not hinder the safe and effective use of the training

equipment. User numbers may need to be restricted if space is limited.

All equipment should be mechanically sound and installed and operated in accordance

with the manufacturer’s instructions and standards.

All equipment should be routinely serviced. Maintenance checks should be

undertaken on a daily or weekly basis according to the manufacturer’s

recommendations and gym usage. A signed logbook to document this process should

be kept for each piece of equipment

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7. Appendix

7.1 Existing consumers

Objective of the Questionnaire

Dear sir/madam

I am a new recruited Business Development Executive in a Gymnasium. Operate in Colombo

Metropolitan areas and here by enclosed a questionnaire to my research “the health benefits

of regular exercise and physical regardless of your age, gender or physical ability are

hard to ignore”. Therefore, I hope, all of you will spend few minutes of your valuable time

to fill this and make this research project success.

A.M.Azhar

Thanks & Regards,

Name: …………………………………………………….

Place: ……………………………………………………..

Note: please tick ( ) appropriate box, if shows your opinion for the statement

1. What is your attitude towards Gym?

• Favorable attitude

• Unfavorable attitude

2. Do you go Gym center daily?

• Yes

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• No

3. What types of exercise are better for weight loss? Please rank them by placing “1” for

the most important, “2” for the next, and continuing until you have ranked all the aspects.

Exercise Rank

Weight loss

Jogging

Running

Belly fat

Biceps

4. Do you get free personal training before?

• Yes

• No

5. Do you have already membership in gym.

• Yes

• No

6. What do you think of gym body?

• Health

• Unhealthy

7. Do you need personal trainer

• Yes

• No

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8. what extent you will agree if I say “health benefits Gymnasium equipment which made in

Sri Lanka are high in Quality”

• Strongly agree

• Somewhat agree

• Neither agree nor disagree

• Somewhat disagree

• Strongly disagree

9. How much is your current average expense on Gymnasium?

• Rs.500 – Rs.1,000

• Rs.1,001 – Rs.2,000

• Rs.2,001 – Rs.3,000

• Rs.3,001 – Rs.5,000

• Rs.5,001 above

10. How satisfied are you if we will open gym center?

• Very Satisfied

• Somewhat Satisfied

• Neither satisfied not Dissatisfied

• Somewhat Dissatisfied

• Very Dissatisfied

11. I would like to know the important aspects you consider when using a Gymnasium center.

Please rank them by placing “1” for the most important, “2” for the next, and continuing

until you have ranked all the aspects.

Attribute Rank

Time

Price

Place

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Trainer

Equipment

12. How many hours do you take excise out at Gymnasium center a day?

• 5 minute - 15 minute

• 16 minute - 30 minute

• 31 minute 1 hour

• 1 hour – 02 hour

• Above 02 hour

13. What equipment do you like for your Gymnasium center? Please rank them by placing

“1” for the most important, “2” for the next, and continuing until you have ranked all the

aspects.

Equipment Rank

Treadmills

Cross Trainers

Rowing Machines

Weights & Bars

Exercise Bikes

Multi Gyms

14. How do you exercise gym?

• Self

• Training resource

15. What kind of person like gymnasium

• Non Attitude person

• Attitude person

16. What clarifications is your trainer having?

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…………………………………………………………………………………………

……………………………………………………..…………………………………..

…………………………………………………………………………………………

17. What benefit do you expect from Gym centers?

………………………………………………………………………………….…….

………………………………………………………………………………………..

………………………………………………………………………………….…….

18. What exercise do you want more

………………………………………………………………………………….…….

………………………………………………………………………………………..

………………………………………………………………………………….…….

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Thank you very much for your cooperation

7.2 Potential customers

Objective of the Questionnaire

Dear sir/madam

I am a new recruited Business Development Executive in a Gymnasium operated with

Colombo Metropolitan areas and here by enclosed a questionnaire to my research “The

health benefits of regular exercise and physical regardless of your age, gender or

physical ability are hard to ignore”. Therefore, I hope, all of you will spend few minutes of

your valuable time to fill this and make this research project success.

A.M.Azhar

Thanks & Regards,

Name: …………………………………………………….

Place: ……………………………………………………..

1. What is your attitude towards Gym?

• Favorable attitude

• Unfavorable attitude

2. Do you go the Gym center before?

• Yes

• No

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3. If you would like to go gym center, do you want a trainer?

• Yes

• No

4. Do you like to joint with Gym center

• Yes

• No

5. If you like to joint with gym center, how much do you expense for every month in your

income?

Rs.500 – Rs.1,000

Rs.1,001 – Rs.2,000

Rs.2,001 – Rs.3,000

Rs.3,001 – Rs.5,000

Rs.5,001 above

6. How do you satisfied? If we start a new gym center in your village?

• Very Satisfied

• Somewhat Satisfied

• Neither satisfied not Dissatisfied

• Somewhat Dissatisfied

• Very Dissatisfied

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7. I would like to know the important aspects you consider when using a Gym center.

Please rank them by placing “1” for the most important, “2” for the next, and continuing

until you have ranked all the aspects.

Attribute Rank

Time

Price

Place

Trainer

Equipment

8. What do you think of gym body?

………………..………………………………………..…………………………………

…………………………………………………………………….…………………..…

…………………………………………………………………….……………………..

9. What benefits do you expecting from Gymnasium center?

…………………………………………………………………………………..……

…………………………………………………………………………..……………

………………………………………………………………………………..………

10. What do you think about benefit of Gymnasium?

………………………………………………………………………………..……

………………………………………………………………………………..……

……………………………………………………………………………......………

11. To what extent you will agree if I say “health benefits Gymnasium equipment which

made in Sri Lanka are high in Quality”

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• Strongly agree

• Somewhat agree

• Neither agrees nor disagrees

• Somewhat disagree

• Strongly disagree

12. . What equipment do you like for your Gym center? Please rank them by placing “1”

for the most important, “2” for the next, and continuing until you have ranked all the

aspects.

Equipment Rank

Weight loss

Cross Trainers

Rowing Machines

Weights & Bars

Exercise Bikes

Multi Gyms

13. How do feel about the gym center working in Sri Lanka

• Good

• Average

• Bad

14. What kind of person like gym

• Non attitude person

• Attitude person

15. Do you think that gym centers prices adjustable?

• Yes

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• No

16. What is your opining about gym?

• ………………………………………………………………………………………

…………………………..…………………………………………………………..

……………………………………………………………………………………....

17. Why don’t you go to gym center?

• ……………………………………………………………………………………...…

……………………………………………………………………………………….…

……………………………………………………………………………….…............

18. What is the best way to spend free time

• Doing gym

• Watching film

• Reading newspaper

• colleting stamps

Thank you very much for your cooperation