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Creating a Successful On-line Business Step by Step
March 2016
Jean Paul Galea
websuccess.com.mt
Step 1. Find a Valuable Product or Service
websuccess.com.mt
Improve people’s lives in some way through what you are selling
This could be anything that:
a) Solves a known problem for somebody or
b) Creates an opportunity through your product
Step 2. Understand your target client
websuccess.com.mt
Focus your resources on people that need what you are selling
Research and define:
• Who your ideal client is• How to reach them online• How to present your
product with them in the right manner
Step 3. Package your product wisely
websuccess.com.mt
Create an offer they cannot refuse
Create a package that:
• Clearly provides the value your customer is after
• Has the right price (not necessarily the cheapest)
• Is very straightforward for your customers to understand and buy
• Does not require you to waste time and money unnecessarily to deliver
Step 4. Take it Online
websuccess.com.mt
Select the best way to take your business on the web
Your web solution should:
• Clearly communicate the benefits of your product to your visitors
• Allows you to “achieve goals” directly online and track performance
• Allow you to capture business leads (build a mailing list)
• Cater for different browsers and devices
Step 5. Reach Your Target Audience
websuccess.com.mt
Consistently put your value in front of the people who need it
Some powerful mediums are:
• Blogs• Social Media• YouTube• SEO• Networking• Paid Advertising
Step 6. Track & Optimize Performance
websuccess.com.mt
“If you can't measure something, you can't manage it” – Peter Drucker
Monitor and optimize:
• The amount of people visiting your website
• How useful they are finding your content
• Which marketing channels are working and which are not
• Which types of clients are most profitable
• And so much more...
websuccess.com.mt
Thank your for attention. Please visit websuccess.com.mt for more info.