Customer Development for Technology Founders

You've been building this product for 8 months.

cc: AspirationTech - https://www.flickr.com/photos/41335441@N07

Most of your week is occupied by design and

a little bit of code.cc: HckySo - https://www.flickr.com/photos/54191388@N00

Your teammates are also spending their days and dollars developing

your masterpiece.

cc: VFS Digital Design - https://www.flickr.com/photos/58816914@N05

Here's the big question...

Who is spending time outside the building?

cc: TheVinamra - https://www.flickr.com/photos/13810514@N07

How much of the team's time is spent outside?

cc: Werner Kunz - https://www.flickr.com/photos/35375520@N07

As a founder, how much of your own time is spent

outside?

cc: wili_hybrid - https://www.flickr.com/photos/62223880@N00

The Key to Startup Success? 'Get Out of the

Building'

- Steve Blank

Work inside the building• UX design• Web development• App development• Graphics design

Work outside the building• Listening to prospects• Interviewing users• Distributing content

As a founder/entrepreneur, what are you supposed to do?

cc: DocChewbacca - https://www.flickr.com/photos/49462908@N00

Aren't you supposed to drive business?

cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00

Is new business acquired inside your office?


Audit your time.

cc: srgpicker - https://www.flickr.com/photos/91485322@N00

As an entrepreneur, your job can only be done outside the building.

cc: Thomas Leuthard - https://www.flickr.com/photos/41346951@N05

You're also part Maker, not just an Entrepreneur.

There's time for you, as a founder, to spend time inside the building as a

Maker.

cc: Marvin (PA) - https://www.flickr.com/photos/55853619@N00

But what are you supposed to be, a Maker

or an Entrepreneur?

cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03

If entrepreneurship is your main role, you should

spend more time outside the building than inside.



Small Business & Entrepreneurship

Customer Development for Technology Founders