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The Deck
Why a deck
• Primarily for investors and show off’s
– Investor more biz plan, show off’s more product/story
• Investors are also ”customers”
• A structured way to iterate (not a static ”pitch”)
• Get valuable input
• But the primary purpose is to gain interest
The deck 10-20 slides MAX
• Company purpose(single sentence)
• Problem
• Solution
• Market (size)/traction
• Roadmap
• Competition
• Business model
• Team
• (Financials)
• Use common tools• Don’t invent (https://www.sequoiacap.com/ideas)
How to build an attractive deck
• Solve a BIG problem (big problem – big value)
• Sell a story (who you are, where you are, where you are going)
• Practice and iterate (change every night)
• Perception IS everything (almost)
• Crisp!
Solve a BIG problem
• If you don’t solve a big problem – no investorswill listen
• Big painful problem but be specific
• Show the solution (screenshots or similar)
• Unfair advantage
• There are always exceptions (that confirms the rule)
The market/customer/traction
• Traction beats ”everything”
• Describe your initial customer segments
• Do some kind of rough estimate (like there are10.000 web agencies that use screen sharingevery day)
• How will you get your first 1000 customers?
– Social sharing is not an answer…
Business model
”A business model describes the rationale ofhow an organisation creates, delivers and
captures value”
The business model
• Most often people actually ask for the revenue model and packaging
– Pricing, subscription, ad-model etc
• Try to include the some of the other parts in the canvas but don’t draw a canvas….
– Sales/distribution and other relevant partners, cost structure
Roadmap
• Where have you been
– Progress & proof points (beta sign-ups, LoI, revenue)
• Where are you going
– Major milestones (First revenue, 100k users, break-even, next funding round)
• Do it visually clear and simple
Competition
• Describes your understanding of the ECO-system
• Make clusters based on relevant attributes etc
• Make it clear how you are different, and howyou can sustain in that position
• 4 box diagrams with you top right is….
Team
• Not what people have studied, worked at…
• What people have achieved
• Once again, be specific
Så Demodagen
• Det är en show! • Rätt svar vs hypotes • 5 minuter…. Öva öva öva• Produkten MÅSTE synas på ngt sätt, i detta format är
det fokus
• Youtube, slideshare etc• http://bestpitchdecks.com/ pitchenvy.com• 2 st övningstillfällen (vi kommer spela in)