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www.DonnaGilliland.com * www.MOSTraining.com * [email protected]
Social Media Marketing Fundamentals
Digital Marketing 101Discussion Points
• Customer Demographics• Business Web site• Email marketing• Social Media platforms overview• Social Media strategies• Video• Tools• Assignments for you
Do your research…
Starts with knowing who your customer
demographic is.
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What do you know about
your customers?
• Age• Gender• Location• Hobbies• Interests• Income• Customer Needs
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Get your Brand assets
“Secure your website domain name (even before you incorporate!). Register your social media brand usernames now, even if you aren’t going to use each social platform to start.” ~ Mike Gingerich, co-Founder of Tabsite and President of Digital Hill Marketing
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•Reserve your domain name
•WordPress Web site
•Mobile responsive theme
• Include a Sign-up form
Web SiteTips
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• Easy Blog Plug and Play
• Multi-level user access
• Open source• Easily make edits on your own site, without
having to pay for an expensive resource to help.
Word PressBenefits
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Email Marketing is well and alive…
“Email marketing continues to be a tried and true way to build trust and stay top of mind to potential customers”.
Make it easy for your customers to sign up for your email list via your Web site.
~ Mike Gingerich, President of Digital Hill Marketing
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Email Capture
Use aSign Up Form
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Waftio Sign Up Form Example
Let’s Talk Social Channels
Snapchat
Periscope
Blab
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Tips for new businesses on social
Don't try to be great at all of the platforms. Pick the one where your customers are on most frequently
and ROCK IT! Also stay curious - jump in and play with new technology (Facebook LIVE- Snapchat-etc)
without trying to figure out how to make money from it right away. You never know which tool might be the
next big connector for you!
Wise words from my marketing friend @Gina Schreck, President of SocialKnx
~ Gina Schreck, President of SocialKnx
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Facebook 2016 Business Focus
•Video•Ads•Messenger
“Over the next few years video is going to be the most engaging content online, and by continuing to innovate here we have a chance to build the best place to watch and share video.” ~ Mark Zuckerberg
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75%View via mobile
8+ billion video views occur each day on Facebook
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Facebook Stats
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Facebook Live
Broadcast live from your personal profile or your business page.
Mobile only via an iOS or Android.
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Facebook Live Benefits
• Live video broadcasting from your Business or Profile page.
• Replays are available anytime from your page.
• Videos can be shared by others.
• Followers can Subscribe to your broadcast and be notified when you go live.
• Followers can post comments during the broadcast.
• An opportunity to connect with your audience in real-time.
• Potentially increase the audience reach of your page.
Buyers Are Mobile
Image Source: Facebook
Connecting People to Brands and Products on Mobile
People have shifted to mobile. It’s the fastest adoption of a communication technology in history, and it’s changing how we connect with each other and discover new things. Businesses, however, are still making the shift.
Source article: https://www.facebook.com/business /
Make Video a Part of Your Content Strategy
4 billion video views happen on Facebook every day
Image Source: Facebook Media
Save Time: create a content posting schedule
Adobe Spark for Social Graphics
Canva for Easy Graphics Design & Larger Projects
Buffer: curate and schedule content.
Review Your Content Posting Type, Time and Frequency
Inspire interaction
80% content, 20% promotion
Mix of images, videos and links
Frequency matters
View your Facebook Insights regularly
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Click for full class details: Social Media Summit 2016
It takes training to stay up-to-date. Social Media Success Summit
It’s all online.
This is an affiliate link. I only recommend programs that I know well. ~ Donna Gilliland
Social media tactics and strategies to grow your business. The first session begins on October 4, 2016
Click for full class details: Social Media Summit 2016
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Marketing reading assignment
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Marketing reading assignmenthttp://nowmarketinggroup.com/blog/finding-creative-ways-to-get-noticed-and-show-you-care/
Key Topics in this blog post:Collaborate
Provide Valuable Resources
Creative branding
Use Videos to get noticed
I know you will enjoy the information from my friends at Now Marketing Group. ~ Donna
Reading assignment: Facebook Live Best Practiceshttps://www.facebook.com/facebookmedia/best-practices/live
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Providing workforce development training since 2004
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www.DonnaGilliland.com * www.MOSTraining.com * [email protected]
Providing workforce development training since 2004
Time for Q&A with Donna
